2 years 9 months

(2 years 1 month)

*Role eliminated due to budget constraints -Created and implemented the content strategy for a B2B SaaS startup, including pillar pages, blog posts, research reports, videos, and a podcast. -Managed social media accounts and regularly tracked metrics to boost engagement and reach. Collaborated with internal experts and external ecommerce leaders to create relevant content for our target audience. -Optimized content considering SEO, company objectives, competitive analysis, and user engagement. -Built landing pages and email nurturing campaigns in Hubspot to drive brand awareness and conversions.

3 years 11 months (1 year 1 month) -Defined content themes and determine the best mix of top, middle, and bottom of the funnel content. -Created relevant and engaging content to attract and convert target audiences. -Maximized content lifecycle and repurposed it across channels and media, including social media posts, podcast, newsletter, videos, blog, case studies, and white papers. -Wrote SEO-optimized content in line with brand voice and objectives— resulting in a 90% increase in blog post pageviews YOY. -Analyzed and reported on content performance quarterly using Google Analytics, MarketMuse, and Semrush. -Owned the Blue Acorn iCi blog, including ideation, implementation, copyediting, and scheduling. -Collaborated with thought leaders across the organization to deliver content that supports revenue growth goals.

(1 year 10 months)

(1 year 2 months) 2 years 10 months

(1 year 9 months) • Produced quarterly reports including but not limited to the Global Tax Market Assessment, Tax Hiring Survey, and Career Satisfaction Survey. • Wrote and edited up to 6 TaxTalent blog posts per week. • Monitored and analyzed marketing efforts, including social media and email campaigns, to develop strategic plans and goals and achieve high open and click rates. • Created online leadership program to drive business forward and helped initiate inaugural class of 30 people.

(1 year 2 months)

• Identified improvements for the customer service process across social media channels and personalize the experience. • Helped improve the financial wellness of our customers by generating questions for a live Twitter session. • Assisted with redesigning Ally’s website including business validation of the “help” features and overall troubleshooting.

• Implemented marketing strategy to recruit students for Clemson University’s Class of 2018. • Managed 15+ recruiting and STEM-related events with up to 500 attendees and managed the RSVP process. • Planned event floor plans, coordinated placement of promotional materials, and distributed those materials.