Alberto
Director, Retail
MaleSales Manager/SupervisorLive in United StatesNationality United States
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Work experience
Director, Retail
Leap2024.12-Current(9 months)H-O, Retail Sales Performance & Client Experience for Boutique & Spa
Dr. Barbara Sturm2023.04-2024.12(2 years)(1 year 9 months) Lead the sales performance and client experience development at Dr. Barbara Sturm Spa & Boutiques. Manage 7 locations worldwide. Areas of responsibility include: Sales Development, Boutique Manager Development, CRM, Operations Management, Stock Management, KPI management, P&L ManagementSenior Manager, New Retail Client Experience
Piaget2021.04-2023.04(2 years)(2 years 1 month) Omni-channel role focused on driving sales and CRM development at Piaget North America. Retail: Managed sales and high end strategy for 4 retail boutique: Hudson Yards, Yorkdale, South Coast Plaza, & Beverly Hills Wholesale: Managed sell-in and sell-out initiatives for over 20 retailers in NA including select Saks and Neiman Marcus locations. Focused on growth via event activations and jewelry pop-up selling at select watch retailers. Ecommerce: Drove online sales increase via management of ecom client relations team. Coached and focused on outbound client initiative to support sales growth. CRM: Managed implementation of SAP CRM and trained retail network on implementation. Applied Piaget global CRM directive. Training:Wholesale Sales Manager
Van Cleef & Arpels2017.03-2021.03(4 years)5 years 8 months (4 years 1 month) Manage 9 Neiman Marcus shop-in-shop boutique locations and 8 partner- owned boutiques. Manage T&E, coop advertising, CRM, and digital budgets to drive awareness within key partner markets.Manager, E-Commerce
Van Cleef & Arpels2015.08-2017.02(2 years)(1 year 7 months) Dallas/Fort Worth Area Van Cleef & Arpels E-Commerce Manager focused on development of e-com sales via implementation of CRM strategies at CRC. Manage and monitored online sales orders as well as developed training activities to develop sales to individual clients. Trained phone ambassadors in selling that mirrored selling techniques in retail boutiques. Developed sales increase of 104% to LY and operationally driven KPIs to monitor and promote continued online and phone sales growth. Worked in partnership with CRM and Digital teams to develop plans for targeted growth of the e-Commerce platform. Managed the developed of the omni-channel sales strategy and liaised with store teams in development of omni-channel strategies.Store Director
Diesel2014.05-2015.07(a year)(1 year 3 months) Managed NorthPark Mall location. Location closed due to company downsizing.Sales Manager
Neiman Marcus2012.04-2014.05(2 years)(2 years 2 months) Precious Jewelry sales manager. Inclusive of Van Cleef & Arpels shop in shop boutique.Senior Assistant Buyer
Diesel2009.06-2012.04(3 years)(2 years 11 months) Designer Precious Jewelry divisionStore Manager
Coach2008.10-2009.05(8 months)Visual/Customer Service Manager
Gap Inc./Banana Republic2005.09-2008.10(3 years)(3 years 2 months)
Educational experience
The University of Texas-Pan American
Business, Management, Marketing, and Related support services2006.01-2009.01(3 years)
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