Shannon

Graphics Operator
Female28 y/oVideo editing/Film and Television/Media/Other media positions/Media Planning/MarketingLive in South AfricaNationality South Africa
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Summary

I am a dynamic and driven sports management professional currently completing my Master’s in Sports Management, with a strong academic foundation and hands-on experience in sports marketing, content creation, and event management. My expertise spans brand storytelling, social media optimization, and sponsorship activations, demonstrated through my work with the UJ Sports Bureau and freelance projects. There, I led marketing campaigns for events like the Varsity Cup Rugby, leveraging digital platforms to amplify engagement and commercial value. My leadership strengths are reflected in managing volunteer teams at high-profile events like the FISU World University Squash Championships, where I combined operational coordination with marketing-driven communication strategies. With a strategic mindset and creative problem-solving skills, I thrive in roles that merge audience growth, brand development, and project execution—passionate about elevating sport’s commercial and community impact on a global scale.

Work experience

  • Social Media Manager and Video content creation

    Freelance
    2017.06-Current(8 years)
    Social Media Management: Managed athlete and club social media accounts, planned content calendars, and analyzed engagement metrics to improve strategy. Creative Storytelling: Created cinematic sports content for athletes and clubs, increasing visibility and engagement. Video Production: Produced video content optimized for YouTube, TikTok, and Instagram, achieving measurable audience growth. Collaborations: Worked with leading sports entities to deliver impactful multimedia campaigns.
  • Sports Graphics Operator/ STATS Logger

    AE
    2023.11-Current(2 years)
    Sports Graphics output for Supersport. Outside Broadcast graphics output Statistics Logger for rugby Live sports productions Preproduction preparation and graphics creation. Craven week, Currie Cup, URC, WWE Jumbo, Super Rugby, Supersport Blitz, Junior Springboks U20 graphics output.
  • Head of Volunteers

    FISU World University Squash championships
    2023.11-2024.01(3 months)
    Coordinated the recruitment, training, and deployment of volunteers for this international event. Ensured smooth communication between volunteers and event managers, facilitating seamless operations. Provided logistical support for venue setup and overall event management.
  • Volunteer/Intern

    UJ Sports Bureau
    2023.10-2024.01(4 months)
    Marketing & Branding: Spearheaded venue marketing initiatives for Varsity Cup Rugby 2024, including digital content creation, social media promotion, and on-ground branding to enhance event visibility and fan engagement. Head of Volunteers: Recruited, trained, and managed volunteers, ensuring alignment with event marketing goals and seamless execution of branded activations. Event Coordination: Assisted in JOC documentation and venue preparation, integrating sponsor deliverables and marketing collateral into event logistics.
  • Teacher / Sports Facilitator (Management)

    Gateway English Kindergarten , Chengdu China
    2021.11-2023.01(a year)
    Planning and delivering lessons. Sports teacher Facilitator Planning and delivering weekly meetings. Curriculum development.
  • Senior Teacher (Management)

    Education First (EF)
    2020.11-2022.01(a year)
    New Teacher Mentor: Provided mentorship, formally observed colleagues for feedback, and used data-driven insights to monitor and improve teacher and student performance, sharing progress during teacher-parent conferences. Schedule Management: Created and managed weekly meeting schedules, center activities, and staff schedules using Salesforce, ensuring clear communication of changes to all staff.

Educational experience

  • The University of Johannesburg

    Sports Management
    2023.10-Current(2 years)
    A comprehensive postgraduate program focusing on the business, leadership, and operational aspects of the sports industry. This degree equips me with expertise in sports marketing, event management, athlete representation, finance, and organizational leadership, preparing me for strategic roles in clubs, federations, agencies, and global sporting institutions."
  • The University of Johannesburg

    BCom (Hon) Sports Management
    2023.11-2024.12(a year)
    An advanced undergraduate qualification emphasizing the principles of sports business, leadership, and organizational strategy. This degree deepens my understanding of sport governance, marketing, event planning, and athlete development, providing a strong foundation for roles in sports organizations, federations, and management agencies.
  • The University of Johannesburg

    Bachelor of Arts in Sports Communications
    2015.11-2018.12(3 years)
    This degree blends media, public relations, and sports industry knowledge to develop strong communication skills tailored to the world of sports. It equips me with expertise in sports journalism, digital media, broadcasting, and strategic messaging—preparing me to engage audiences across platforms and contribute to dynamic sports organisations

Languages

Chinese (Mandarin)
A little
English
Native

Certificates

Cambridge Knowledge Certificate
2021.04
150h TEFL/TESOL Certificate
2018.05

Skills

Content Creation & Digital Media Cinematic sports video production Video editing (Final Cut Pro, Adobe Premiere Pro, Canva) Social media management (content calendars, analytics) Multimedia storytelling for athletes/clubs Photography & graphic design
Event & Volunteer Management Volunteer recruitment, training, and coordination Logistics and venue operations (FISU Squash Championships) Pre-production and live event support JOC documentation and compliance
Broadcast & Production Live graphics operation (Supersport, Currie Cup, URC) Statistics logging (rugby, WWE, Super Rugby) OB (outside broadcast) graphics output
Teaching & Mentorship Curriculum development & lesson planning Teacher training and performance feedback Sports facilitation (youth and adult programs)
Technical & Software Microsoft Office (Excel, PowerPoint, SharePoint) Salesforce (scheduling and reporting) Research and data analysis
Languages English (fluent) Basic Mandarin (from teaching in China)
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