Shanice Gravesandy's Resume

Shanice Gravesandy

Copy Lead & Content Strategist

Female

Copywriter

Live in United States

Nationality

Copy Lead & Content Strategist
Acuxcel
2024.09-Current
(2 years)
Leads creative strategy and brand development for the agency's Branding & Marketing division, guiding messaging and content direction - Manages and publishes web content and blogs using CMS platforms including WordPress, Wix and Adobe Experience Manager - Oversees a team of creatives to ensure high-quality work and timely delivery - Establishes and maintains brand voice and tone guidelines to ensure all creative aligns with brand identity and goals - Partners with clients to develop brand identities, including logos, visual direction, messaging frameworks and content strategies
Senior UX Copywriter at Citibank
Tonic3
2024.06-Current
(2 years)
Develops UX copy for landing pages, emails, ads, and more, contributing to multi-channel marketing campaigns - Collaborates with internal clients, designers and account managers to achieve department goals - Works with the creative team to provide copy and design concepts that align cohesively with each business request - Presents copy to clients, articulating the strategy behind each idea to meet business goals - Researches past creative to craft informed and impactful audience-focused copy
Associate Creative Director
Aisle Rocket
2022.04-2024.03
(2 years)
Led a team of copywriters that created organic content for Whirlpool, Maytag, KitchenAid and JennAir websites -Facilitated an SEO strategy and workflow that increased article production from 180 to 500+ within two years, contributing to a 35% increase in organic search -Provided comprehensive feedback to ensure accurate, audience-aligned content -Collaborated with account team to execute content strategy and meet client goals -Partnered with design leads for seamless integration of copy and design elements -Wrote copy for various UX and content projects, including websites, email campaigns and paid digital ads -Led client pitches and presentations, showcasing the team's content and strategic thought process -Conducted interviews and assessed writing tests to identify and onboard top talent, contributing to team success and growth
Lead Copywriter
The Home Depot
2021.03-2022.02
(a year)
Remote • Writes original website copy for The Home Depot's Path to Pro website • Ensure copy is SEO-friendly, including keywords for best search results • Collaborate with project managers to develop captivating concepts for copy • Consults as a content and copy resource for team members • Interview department heads and research industry news to create factual copy • Ensure copy adheres to The Home Depot's voice and tone. • Research competitors and partners to understand their customer communication • Ensure copy is delivered in a timely manner and communicate deadline constraints
Founder & Creative Director
Shmore Boards
2019.07-2022.02
(3 years)
I'm the hands behind Shmore Boards! Shmore Boards designs bespoke grazes filled with artisanal cheeses, gourmet treats and the freshest produce. I want you to enjoy every bite, so boards, boxes and tables are completely customizable to your taste and dietary requirements. Whether it's a themed board or color scheme you're looking for, I'll personally work with you to create the graze of your dreams. - Founded and launched a luxury charcuterie brand, overseeing all creative direction, product development and brand strategy from concept to execution - Built and maintained a distinct brand identity, leading all visual direction and creative assets to ensure a consistent and compelling aesthetic - Grew social media presence to 10K+ followers in under 18 months through consistent organic content - Designed and wrote website copy, optimizing for SEO to drive organic traffic - Creative directed all brand photoshoots, maintaining a consistent luxury aesthetic
Senior Content Writer & Strategist
Altisource
2019.02-2019.10
(9 months)
Greater Atlanta Area • Write captivating copy for Owners.com and Hubzu's B2B and B2C audiences • Collaborate with project managers to develop captivating concepts for copy • Oversee projects and ensure quality copy is produced in a timely manner • Delegate tasks amongst writers and track the progress of collaborative projects within our team • Create content for paid ads, websites, emails, social media content and blogs • Manage social media platforms and create strategy to improve customer engagement and brand awareness • Keep up with real estate trends in order to provide compelling, timely copy • Write company-sponsored articles for real estate publications such as Iman and Philadelphia Business Journal • Write for the tone and voice of each in-house brand, and create SEO-friendly copy for web and mobile platforms
Freelance Copywriter
KWSM
2019.01-2019.03
(3 months)
a digital marketing agency 2 years 4 months Greater Atlanta Area 职位:Content Editor January 2018 - January 2019 (1 year 1 month) Greater Atlanta Area • Creates and curate compelling content for all social platforms to tell clients’ stories. • Writes and formats weekly client and in-house blogs • Develops strategies to help improve reach, engagement and clients’ brand presence • Builds lasting relationships with clients and deliver monthly social media reports • Uses Canva to create branded graphics for clients’ social channels • Creates content and blog calendars to produce timely and relevant copy • Creates Facebook and LinkedIn ads for select clients • Sources photos and videos to represent content and blogs • Develops concept and copy for client emails • Attends networking and client events on behalf of KWSM • Tracks digital and social trends in order to apply them to brand strategies • Builds relationships with influencers who are in line with clients’ brand values 职位:Content Writer December 2016 - January 2018 (1 year 2 months) Greater Atlanta Area
Freelance Writer
LoveToKnow
2016.10-2018.03
(a year)
Greater Atlanta Area
Copywriter
BrightWave - North America’s Leading Email Marketing Agency
2016.05-2016.08
(4 months)
Captured the tone and voice of each brand • Trafficked BrightWave’s in-house blog calendar • Wrote in-house culture posts for BrightWave’s blog • Copy edited and uploads thought leadership blog post to WordPress • Researched and edits pictures related to the content of each blog post • Assisted the Creative Director with presentations and internal work • Researched competing brands and thought leadership to enhance client work • Wrote punchy, engaging emails for national brands, such as Chick-fil-A, Aflac, Mizuno, Panera Bread and more in AP Style • Collaborated with Client Success Managers and the creative team to craft messaging that accomplishes each client’s goals • Made sure all email copy meets the deadline and is presented to the client on time.
Fashion Writer
Examiner.com
2015.06-2016.08
(a year)
Pitch ideas for newsworthy articles that are in the interest of readers • Writes fashion articles for the site's What to Wear section • Research current fashion trends through press events and social media • Research and edit pictures related to the content of the article • Call in product images and information from PRs
Social Media Marketing Intern
Everywhere Agency
2016.01-2016.05
(5 months)
Monitors Everywhere Agency’s social media accounts • Curates content and owned media for Everywhere Agency’s social platforms • Uses MailChimp to manage Everywhere Agency’s blogger database • Researches competing brands and social media news to enhance customer engagement • Contributes to client presentations and campaigns • Participate in team brainstorming sessions • Assists with planning client events • Prepares audits for clients; pointing out strengths and weaknesses on their website and social channels to help them improve engagement with their targeted audience • Conducts research to provide information affecting current and potential clients using online news services • Completes competitive analysis and trend tracking by monitoring client and market news coverage • Updates supervisor and team members with trends and media coverage relevant to our clients
Freelance Journalist
Hearst Magazines UK, Good Housekeeping Magazine
2014.06-2014.12
(7 months)
Used a content management system to write articles and create galleries for the online site. • Used search engine optimisation and keywords to ensure our articles are searchable. • Called in product images from PRs • Used Photoshop to edit photos for the website • Managed the Good Housekeeping Pinterest account • Worked in Censhare to create templates and consumer reviews for the product database • Subbed the data to make sure it is accurate and in GH style • Documented data using Excel to keep track of the progress of each entry • Trained freelancers who were new to the Censhare database • Delegated tasks to other freelancers, ensuring the work was completed in a timely and efficient manner
Editorial Intern
Singersroom.com
2013.08-2014.09
(a year)
Pitch ideas for the lifestyle section of the website • Wrote fashion and lifestyle articles for the website
Chief Sub & Art Editor
Filter(ed) Magazine
2013.11-2014.05
(7 months)
Responsible for processing all articles before publication to make sure they were accurate and adhered to the editorial blueprint of the magazine • Created templates using InDesign and laid out the pages and spreads of the magazine
Fashion Intern
Hearst Magazines UK
2014.01-2014.01
Returned fashion samples to publicity departments and produced dockets for each package • Liaised with PRs regarding wardrobe credits • Documented carnets for the fashion editor’s international photo shoots • Packed, unpacked and steamed clothes for photo shoots • Maintained a clean, presentable environment in the fashion cupboard
Administrative Assistant Office Manager
University of Vermont, The Learning Cooperative
2013.02-2013.05
(4 months)
Scheduled tutoring appointments for students • Answered student inquiries regarding tutoring services • Maintained a clean and organised environment
Administrative Assistant Office Manager
University of Vermont, Office of International Education
2009.09-2013.05
(4 years)
Assisted with the organization of student events • Advised and assisted students with the process of studying abroad • Prepared materials for students and explained the documentation required for studying abroad • Aided international student with their transition to campus life • Notified international students of the arrival of their packages
Retail Sales Associate
Gap Inc.
2011.05-2011.07
(3 months)
Maintained an awareness of promotions • Assisted customers in locating merchandise • Followed through with customer purchases at the registers • Maintained a presentable atmosphere • Provided excellent customer service