Handled customer inquiries and provided timely responses via phone and email. Implemented SEO and SEM optimization strategies to improve online visibility and search engine rankings. Developed and managed company's presence on Xiaohongshu (Little Red Book), a popular social media platform. Executed social media campaigns, including content creation and scheduling. Created monthly marketing plans and coordinated promotional activities. Conducted data analysis of advertising campaigns to measure effectiveness and optimize performance. Analyzed sales figures to identify trends and make data-driven decisions. Captured and edited photos and videos for marketing materials. Designed posters and point-of-sale materials (POSM) to enhance brand visibility and attract customers. Responsible for planning and executing marketing and promotional activities for the company's various real estate projects, including online and offline advertising placement, social media operations (Xiaohongshu, WeChat,Douyin, Instagram, Facebook, etc.), and offline showroom setup. Plan and produce short videos, leverage video content marketing to attract target customer groups, and be responsible for post-production editing and publishing on social media platforms. Write marketing planning proposals, develop targeted marketing and promotion plans, and closely collaborate with external partners such as advertising agencies and KOLs to execute. Analyze market data and customer feedback, continuously optimize marketing activity plans to improve project sales performance. Coordinate the work of the company's marketing, sales, and customer service departments to ensure efficient collaboration across all aspects. Write project promotional materials such as brochures and flyers, ensuring accurate brand image and product information delivery. Participate in the planning and development of property projects, provide professional marketing insights and recommendations. Regularly report the progress and results of marketing activities to superiors, and propose improvement suggestions. Understand the characteristics and dynamics of the mainland real estate market, and timely expand the promotion strategy to the mainland market.