Serena

HR & Operations Consultant
FemaleHuman Resources Manager/SupervisorLive in United StatesNationality
Share

Work experience

  • HR & Operations Consultant

    Genrobot.ai (Robotics Startup)
    2026.02-Current(6 months)
    • Lead end-to-end U.S. entity setup for an early-stage robotics startup, including legal and financial vendor coordination, office establishment, initial hiring, and foundations HR infrastructure build-out
  • Global HR Operation to HR Manager

    hireEZ (Beijing) Information Technology Co., Ltd (HQ in US
    2023.06-2025.07(2 years)
    Global Talent Strategy & HR Operations • Led global operations across 3 regions by partnering with EOR vendors to ensure compliant recruiting, onboarding, payroll administration, benefit management and local labor law adherence • Optimized regional talent deployment by strategic recruitment of key talents and establishment of tech & customer service hubs • Built internal knowledge base and made SOPs, checklist, workflows updated and accessible for both employees and HR team based on different permission levels Performance Management & Leveling Architecture • Revitalized company-wide performance frameworks, drove 100% adoption of the system, co-architected dual-track career framework (technical vs. managerial), integrating goal-driven performance > skill development > level advancement cycles – boosting internal promotion rates by 20% and stronger alignment with corporate strategy Executive Partnership & HRBP Excellence • Advised C-suite and senior leaders on org design, team building, talent risks, and productivity improvements • Resolved critical team challenges, help 100% achievement of business goals through various tactics including building high-performing teams, key talents & leadership coaching etc. Culture & Engagement Innovation • Founded award programs and events (e.g. cross-regional innovation challenges, company recognition platforms) that boost internal innovation and employee engagement
  • Human Resources Manager

    Beijing Hilbert Information Technology Co., Ltd (HFT Prop Shop)
    2022.07-2023.04(10 months)
    Sole HR for Global Talent Strategy & Operations • Solely accountable for end-to-end HR management across US, China, and APAC regions. Spearheaded cross-border recruitment and team building, establishing a 5-member US core team within 6 months Employee Lifecycle Management • Designed standardized onboarding-to-offboarding workflows across regions, ensuring 100% compliance with local labor laws (e.g. China’s labor contracts, US FLSA). Partnered with legal counsel to secure work visas (H1B/L1) and green cards for critical talent, enabling seamless global mobility Policy Development • Authored 3+ core HR policies, including confidentiality/NDA agreements. Managed sensitive employee relations issues and terminations, significantly reducing legal exposure Office Administration Optimization • Oversaw facilities management and vendor negotiations, cutting office operational cost by 15% while improving employee satisfaction for workplace environment
  • Executive Assistant & Regional Administrative Business Partner

    Tencent America LLC
    2019.03-2021.02(2 years)
    • Drove a 50% increase in employee engagement/satisfaction within 12 months: Partnered with lead HRBP to design/execute engagement recovery plans for low-morale teams in multimedia team • Supported 7 business units as regional Administrative BP: Owned end-to-end of global town halls (agenda design,culturally adapted content, executive communications), ensuring 100% strategy cascade • Boosted belonging index by 30%: Built localized cultural frameworks for international teams, resolving US-China collaboration friction through inclusive recognition programs • Led 2 cross-functional brand initiatives (R&D, Engineering, Product, Design, PR) that amplified external visibility • Directly supported 2 top executives, including calendar management, high-volume travel scheduling and booking, and budgeting of events, ensure executives’ time are well coordinated and managed • Streamlined onboarding-to-offboarding workflows 30% faster via standardized procedures and new hire journey mapping, managed full cycle onboarding for 100+ hires annually • Spearheaded North American HRIS localization (ADP/Greenhouse/global IT integration), driving full implementation in 8 months and boosting process digitization • Compliance & digital transformation: automated 100% of employment verifications through E-verify rollout; reduced harassment risks by implementing mandatory anti-harassment trainings • Talent Acquisition & Immigration Overhaul: cut time-to-hire 25% with Greenhouse ATS implementation; revamped immigration protocols (with external counsel), enhancing employee experience while mitigating compliance exposure
  • HR Assistant

    ByteDance Inc.
    2017.06-2018.03(10 months)
    • Sourcing for core teams for North American AI Lab and Sales units, organized 5+ curated recruiting events (100+candidates/event) to boost employer branding awareness • Cultivated exclusive partnerships with 20+ target universities, securing priority job distribution through elite HR program career centers • Assisted seamless transition of compensation, benefits, and healthcare with zero critical talent attrition post musical.ly acquisition • Streamlines non-immigrant visa processing (H-1B/L1/B1/EB1&2) by establishing PERM labor certification SOPs, reducing average handling time by 40%
  • Social Media Specialist

    WE Career Inc.
    2015.03-2016.10(2 years)
    • Drove a 200% monthly increase in followers by curating and managing a data-backed editorial calendar, leveraging trending content and audience insights • Executed 6+ online and offline campaigns, managed facebook and google ad campaigns, boosting engagement by 35% and generating 500+ qualified leads • Revitalized brand identity by leading a website visual redesign project, improving user experience and increasing site traffic by 25% in 3 months

Educational experience

  • University of Southern California

    Master of Communication Management
    2012.01-2014.01(2 years)
  • Shanghai International Studies University

    Bachelor of English Language and Literature
    2008.01-2012.01(4 years)
  • Annenberg School of Communication and Journalism

Resume Search
Nationality
Job category
City or country
Jobs
Candidates
Blog
Me