Sean's Resume

Sean

Marketing Director

Live in Singapore

Nationality

Director, Marketing & Strategic Initiatives
Bradbury Financial Group
2025.01-Current
(2 years)
HK financial institution expanding in Asia, https://bradburyam.com
Founder-led APAC commercial advisory services
Principal Director
2025.01-2025.09
(9 months)
Key Achievements
Bolton Group
2021.03-2025.05
(4 years)
Exceeded APAC P&L (€35M), +19% CAGR 2021–2023, in-market high growth, balanced global priorities/local execution. • Developed processes & mitigated operational gaps - sales ops, S&OP, demand-supply processes, FTE • Reset regional distributor and partner performance,+10–20% uplift, North Asia/ANZ through partner rationalisation, governance tightening, and commercial capability upgrades. • Led APAC strategic growth initiatives at UHU: incl 5 M&A, 6 OEM evaluations, value-chain and cost optimisation programs to strengthen scalability and long-term competitiveness. • Established & scaled APAC regional operating platform: instituted governance, performance management, and cross-functional operating rhythms to support sustainable multi-market growth. • Effectively bridged APAC–EU cross-cultural dynamics to enhance collaboration & operational alignment. Core Responsibilities • Lead APAC P&L, market development and growth for global adhesive brands (UHU, BISON). • Set & executed multi-market APAC growth strategies, distributor optimisation, resource focus & share gain. • Led & drove portfolio direction for long-term competitiveness and scalability - assortment, NPD, and OEM. • Entrepreneurial approach to conquer white space markets, megatrends, M&A and OEM in building a future state. • Direct regional marketing strategy to implementation to enhance stronger brand affinity, value and market share. • Coach & manage performance for direct reports & country teams, aligning objectives and driving improvements. • Member, International Leadership Team - influenced regional strategy, global alignment in matrix environment. Talent Mgt: Direct (6) - Area Mgrs, eCom Lead, Sales Support. Sec (9) – Mktg Mgrs, CS, Planners, Technical, Controller. Primary Reporting: Regional Director, Head of International Sales Division, Bolton Adhesives (based in The Netherlands)
Area Portfolio Business Leade
Bolton Group
2021.01-2025.01
(4 years)
Italian private FMCG MNC, https://www.bolton.com
Area Portfolio Business Leader
APAC
2020.03-2021.03
(a year)
Key Achievements • Exceeded portfolio GM target of +3% for APAC, Sales USD95M with close portfolio review & corrective plans. • Developed & implemented first-ever regional business plan successfully for all APAC country teams with impact. • Led multi-country leaders (25 pax) in channel, assortment optimisation to improve profitability - sales, marketing, technical, sourcing • Appointed to this newly created APAC leadership role after being recognized as company High Potential talent. Core Responsibilities • Led area business directions for strategic global portfolio (ScotchTM) across 12 countries in APAC* *Except China region. • Led country teams in alignment to meet/exceed local P&L targets – channel focus, assortment, priority • Managed portfolio for growth/productivity to achieve P&L objectives - rationalizing longtail, prioritizing portfolio. • Spearheaded NPD commercialization for Asia with LSS/DMAIC – identification, feasibility, implementation. • Custodian on Brand and product communications to deliver expected brand equity, imagery & attributes. • Led collaboration between stakeholders - Marketing Centre, Manufacturing/SC, Global Leaders, Global NPD. Talent Mgt: Sec (25): Country Shopper Marketers, Div Sales Leaders, Area Application Engineers C, 3M APAC (based in Japan)
General Manager (BU Head)
US Fortune 500 diversified technology MNC
2007.01-2021.01
(14 years)
General Manager
3M SG. Sec
2018.08-2020.03
(2 years)
Key Achievements • Exceeded 2019 BG P&L SGD25m. +10% growth in weak market – portfolio mix, cost discipline, channel focus. • Orchestrated -25% aggressive channel inventory reduction -effective demand programs, stakeholder management • Stabilised and rebuilt team performance in high-attrition environments in 3M through hands-on coaching, sharper performance management, talent development, and leadership bench strength & engagement. • 3M High-Potential Coded. SEA Program for Growth Leadership selected participant. Core Responsibilities • Responsible for the achievement of BU’s financial objectives & provided leadership for strategic brands’ objectives - Scotch-BriteTM, CommandTM, Post-itTM, ScotchTM, NexcareTM, FuturoTM, FiltreteTM. • Led channel wins with channel leaders to win competitions and strengthened key account management levels. • Drove improvements in operational excellence with internal stakeholders - planners, CS, & supply chain. • Project Sponsors, improvement/staff projects – Green/Blackbelt LSS projects, Mktg Comm Forum, Sales Conf. • Owned performance coaching and individual development plan for Line Managers and their reports. • Competent matrix reporting structure to 3M SG MD and APAC Consumer BG Director. • Member on SG Management Operating Com – leadership contribution for BU, project sponsors. Channel Coverage: Grocery MT, Western Pharm/Personal Care, Stationery, DIY, GT, Office Suppliers, eCom, Corp Sales. Talent Mgt: Direct (20) – Div/Channel Heads, Sales/Mktg. Sec (10) – Application Engrs, Fin Counsel, Planners, CS, PA. c - Business Director, 3M APAC Consumer BG
Senior Division Manager
Exceeded Homecare portfolio P&L
2016.05-2018.08
(2 years)
(Scotch-BriteTM), exceeded targets, strategic disciplined portfolio & investments. • Drove modern trade sustainable growth across KAs, all Brands, +12–18% growth - JBP and seamless executions • Built SG eCommerce & hypergrowth at +50% - strategic growth pillar, official brand stores, portfolio, campaigns • Strengthened enterprise partnerships with Lazada & Amazon, achieving strategic partnerships status. • Headed & led cross-functional team (10pax) to excellence - brand, trade marketing, key accounts, eCommerce. • Talent Mgt (10x): Brand Mgr, Trade Mktg Mgr, KA Mgrs, SalesOps, eCom Mgrs (Mktg/KA/Content).
Regional Sales Manager
Exceeded target +10%-15% for MT grocery
2012.11-2016.04
(3 years)
/western pharma/dept/DIY and GT (70% BG sales). • Developed high performing KAMs to activate stronger partnership with KAs, led in international initiatives. • Led cross functional improvement projects; channel transformation LSS BB project on distribution model review. • Led new market evaluation & development in emerging countries: MM (priority), BN (priority), South Asia. • Talent Mgt (6x): KA Managers, Sales Ops Exec, Regional BDM.
Key Account Manager
3M Singapore
2010.07-2012.10
(2 years)
Exceeded in-market target with +15% for channel (40% BG sales). MT grocery/Dept/DIY, GT grocery/household. • Orchestrated & achieved first ever JBP with Key Accounts, effective management of Distributor team. • Spearheaded trade marketing function with FTE to develop effective programs for MT Retailers – FP, DFI, SS, HF. • Talent Mgt (2x): Trade Mktg Manager, Sales Ops Exec.
Asst Marketing Manager
3M Singapore
2007.06-2010.06
(3 years)
Exceeded homecare division budget (Scotch-BriteTM) with 10%-18% growth, S$3M sales, A&P S$0.5M • Conceptualised & led the execution for all Product/Brand strategies, including NPD launches. • Led successful collaboration projects with stakeholders, internal (supply chain), external (other brands/suppliers).
Regional Marketing Executive
Sony Asia Pacific
2004.11-2007.03
(2 years)
Exceeded APAC/South Africa product budget of US$27mil, A&P US$305k. • Conceptualized and executed regional product marketing strategies to APAC subsidiaries & markets (12x). • Business development and GTM activations for MY, PH, NZ and ZA.
Director
Japan-listed global electronics MNC
2004.01-2007.01
(3 years)
Marketing & Strategic Initiatives | Bradbury Group | SG, MY, HK Sep 2025 onwards • Deliver fractional full Group Marketing Leadership across brand, product, digital, CRM, and events. • Developed 2026 Group marketing strategy, including high impact corporate awareness program • Lead strategic initiatives from CEO including workflow optimisation/improvements, business transformation. Principal Director | Gravitia Asia – Commercial Leadership | SG Aug 2025 onwards • Strategy-to-Execution Leadership: Seamless strategy to implementation commercial & management leadership. • Embedded Commercial Leadership: Partner SMEs/enterprises on growth & commercial transformations. • Growth & Market Devpt: GTM, market entry & expansion (SEA to APAC), channel, & revenue model design. • Performance & Operational Excellence: Drive measurable commercial outcomes through P&L ownership, operating model and governance design, distributor and partner management, and disciplined execution. • Sustainable Scaling & Talent Development: Redesign & scale high performing teams with operational rigour. • Built across FMCG, consumer/healthcare, B2B. Strong transferability of commercial leadership across industries.