Summary

Work experience

• Founder & Director of Sales

  Hydro Supply Co.

  2025.10-Current

  (a year)

  • Lead sales strategy and business development for a commercial cultivation supply company serving licensed operators, resellers, consultants, and facility developers. • Build manufacturer and channel partnerships across lighting, HVAC, dehumidification, irrigation, fertigation, cultivation media, benching, and post-harvest solutions. • Manage the complete sales cycle, including prospecting, facility needs assessments, solution development, proposals, pricing, negotiations, and account support. • Develop reseller programs, partner resources, educational content, and targeted outreach campaigns to generate qualified opportunities and strengthen market visibility. • Oversee vendor relationships, pricing programs, customer financing resources, order coordination, and partner onboarding while positioning the company as a single-source infrastructure partner.
• National Sales Director

  Matrix Lighting

  2023.10-2025.10

  (2 years)

  • Helped launch the Matrix Lighting brand in the United States and establish its national market presence. • Lead U.S. sales development through cold outreach, strategic travel, trade shows, social media, and relationship-driven prospecting. • Identify, recruit, and onboard reseller partners and commercial cultivation customers while supporting stocking and project opportunities. • Collaborate with international leadership on U.S. sales, marketing, channel development, and go-to-market strategy. • Serve as the primary U.S. customer and partner contact listed on the company website.
• President

  Coast 2 Coast Promotional Marketing

  2010.03-2024.12

  (15 years)

  Directed daily operations for a high-volume direct sales organization, including recruiting, training, leadership development, client management, and performance accountability. • Managed national client campaigns for AT&T, DirecTV, Google, and more than 15 additional service brands. • Expanded operations into six additional markets by building leadership infrastructure and developing new management teams. • Earned national recognition from AT&T for top dealership performance three consecutive years.
• Director of Retail Sales

  Fohse Lighting

  2022.11-2023.09

  (a year)

  • Managed reseller and retail relationships across the East Coast, with responsibility for account acquisition, retention, and growth. • Secured stocking orders and developed retailer partnerships designed to expand local influence and product adoption. • Created new opportunities through canvassing, cold calling, networking, social selling, and industry events. • Represented the brand at trade shows, cannabis expos, and customer meetings while generating qualified leads and strengthening visibility.
• Territory & Account Manager

  Hawthorne Gardening Company / Scotts Miracle-Gro

  2021.12-2022.10

  (a year)

  • Managed relationships with retailers, licensed producers, and commercial cultivators to grow market share and strengthen account performance. • Onboarded new accounts, initiated stocking orders, and maintained consistent partner support through in-person, phone, and email engagement. • Joined following the Luxx Lighting acquisition, with focus on Luxx and Gavita lighting portfolios. • Delivered product training, lighting education, and technical support to retail and commercial customers.
• East Coast Territory Manager

  Luxx Lighting

  2019.01-2021.12

  (3 years)

  & Athena Nutrients | 2019 - December 2021 • Launched and built the East Coast market from the ground up for both Luxx Lighting and Athena Nutrients. • Developed retail partnerships that generated meaningful stocking commitments and expanded regional brand visibility. • Provided product recommendations, facility layouts, and technical support from project planning through installation. • Strengthened team performance and regional growth through proactive leadership, communication, and accountability.
• Branch Manager

  Platinum Advertising

  2016.10-2019.01

  (2 years)

  • Recruited, trained, coached, and led direct sales teams supporting NRG Solar and deregulated energy providers. • Directed daily branch operations, including hiring, team meetings, performance coaching, and sales accountability. • Scaled weekly customer acquisitions from approximately 200 to more than 1,200 while expanding operations into four additional states. • Managed sales teams of more than 60 representatives per market and built top-performing organizations in competitive territories.

Educational experience

Languages