(2 years 9 months) Global leaders in Innovative Pool & SPA Eco-friendly robotic technology. Maytronics is acknowledged as the market leader, setting worldwide standards for unmatched technological innovation.

(5 years 4 months) This role involved developing and implementing sales and marketing strategies for the National On Premise and Growth Channels as well as building a dedicated Premium Collection Sales Team, which accelerated growth and delivered incremental margin from an underperforming segment of the portfolio. In addition to significantly increasing sales revenue contribution within 12 months, I achieved multi-million dollar annual sales goals and Profit/EBIT targets for 4 consecutive years by identifying and leveraging business development opportunities, and securing 25+ new National Key Customers/Accounts. I also returned and improved On-Premise sales revenue contributions to pre-Covid levels within 12 weeks through a ‘Post-Covid’ revitalisation strategy and trade support program that supported and grew market share through 4 key metrics – Improved Territory Call Coverage; Improved Account Prioritisation; Clear Portfolio Channel Prioritisation Setting; and Measurement of AM distribution targets.

8 years 2 months (1 year 2 months) In addition to developing and implementing strategies to successfully integrate Sales, Marketing, e-Commerce, Winemaking and Production functions of the Innocent Bystander Brand into the Brown Family Wine Group business, I led the delivery of the multi-million dollar Innocent Bystander Cellar Door/Hospitality Development Project. This involved coordinating project scope, defining consumer brand experience, including food/beverage offerings and service style, developing a 5-year operational financial plan (revenue/expenses/manning guide/margins) and SOPs while ensuring compliance with local council, utility providers, insurance, permits and OH&S requirements. Other key achievements included negotiating contractual sales and settlements, negotiating and maintaining Export Distribution Agreements, and developing and negotiating brand sponsorships. I also managed and supported departmental leads, cross functional project teams and key stakeholders, including the CEO, CFO, Board members and shareholders.

Manager ♦ Operations Management ♦ Business (7 years 1 month) Building and maintaining preferred supplier status with key trading partners (On and Off Premise) and implementing a sales team restructure and redeployment to capitalise future growth opportunities across the State led to achieving equal #1 ranking (Nationally) for 2 consecutive years and #2 ranking for 5 consecutive years. I also achieved the multi-million dollar Annual Operating Plan target (approx. $20M) for 6 consecutive years, 5% YOY sales growth over 7 consecutive years and average annual EBIT of 14% over 7 consecutive years. My success coaching, mentoring and developing a team of 10 sales professionals to consistently deliver individual sales and marketing targets involved encouraging individuals to pursue development opportunities that saw several staff progress from their roles as Area Managers to become State Sales Mangers and Regional Sales Managers.

♦ Operations Management ♦ Business (1 year 2 months) This role involved managing the marketing and commercial functions of a newly launched luxury brand vision (Wine), with responsibility for recruiting, developing and managing a team dedicated to support the nation’s most influential on premise accounts, and establishing specific state and personal KPIs by brand to ensure targets were met. I also developed and implemented a 12 month and 3 year strategy plan to deliver increased awareness and visibility of the Fine Wine and Champagne portfolio while maintaining financial responsibility for the SIGNE team, including P&L responsibility for the entire portfolio.

– UK/EUROPE ♦ Business Development (3 years 1 month) I provided general management support for the European export market, including The Island of Ireland, Benelux, Switzerland, France, Spain, Italy and Eastern Europe, across 4 strategic brands – Jacob’s Creek, Wyndham Estate, Montana and Stoneleigh. Key functions included managing marketing and promotional planning to ensure the achievement of regional sales budgets and objectives in line with agreed forecasts/budgets, preparing details annual trading plans for each market/distributor and formulating 3 years plans with an emphasis on forecasting future wine requirements. My passionate leadership style played a key role in successfully building a collaborative culture and strong relationships with senior executives and key retail/on premise customers as the Brand Owners representative.