As professional Sales Manager in MEA region, I am responsible for creating complete annual operation plan for all Philips representatives under my territory in Personal Health segment. The AOP is inline with Philips growth ambitions and profitability targets.The Key Responsibilities:- Focus on ecommerce & Omnichannel & grow the business year on year- Building sustainable growth strategies for our partners in the market- Growing Market share as per Philips ambition per category- Creating new business opportunities- Managing stock situation ensuring optimized stocks to meet local demands- Managing retail/distribution expansion plans to achieve quota- Managing product portfolio & pricing to best fit the market

This role involves creating the annual operating plan (AOP) with Philips distributors in line with Philips growth ambitions.I manage day-to-day operations with our representative to ensure business runs smoothly. Additionally main key performance indicators of this role are:- Managing the Personal Care, Domestic Appliances, Mother & Child Care categories from strategic planning to tactical execution.- Creating Account Management Plan for 3 year strategic planning.- Building strong relationship with retailers (offline and e-commerce) and end-consumers- Developing and improving market share in the market as per Philips ambitions- Creating new business opportunities for Philips in the market-Launching new product in the market as per Philips launch calendar- Managing stock situation ensuring optimized stocks to meet local demands- Managing retail/distribution expansion plans as per Philips ambitions- Developing Philips Brand Strategy and Marketing Plans, designed to achieve Top Line and Bottom line aspirations for the brand. End-to-end Project Leadership from concept development to post-launch evaluation for brand led campaigns and innovations- Liaising with the Creative/ Media / Outdoor/ PR / Event / Research agencies for conceptualization and implementation of creative works; organizing exhibitions, events, visual signage and POS.- Conducting competitor analysis by keeping abreast of market trends & competitor moves to achieve market share metrics. Analyzing business potential and implementing plans to drive sales.

Shopper Marketing Manager for Domestic Appliances & Personal Care businesses.• Responsible for activating 5 product categories across all trade channels• Drive and monitor the local activation plans and marketing strategies specific to each channel• Constantly capture shopper insights through research and observations • Follow market trends and activities of the competition to initiate necessary strategic actions• Understand our consumers decision journeys across the various product lines

• Ideating, planning, executing and reporting 360 consumer marketing campaigns for Engine Oils.• Support sales team to deliver strong sales results to the organization by building and executing end-to-end business plans that delivered continuous and profitable growth for the company.• Creating product portfolio roadmaps based on global line-up thats translated into local consumer insights and needs, as well as built on competitive insights to be ahead of competition.• Professional Merchandising & TSM program design & managing the implementation.