Work experience

• Team Lead, Enterprise Partnership Account Management SEA

  Taboola

  2024.04-Current

  (a year)

  3 years 6 months - Led SEA business group driving a 65% increase in quarterly BoB revenue by optimizing placement performance and yield across key existing accounts. - Delivered the top results in key product success metrics across APAC business group for two consecutive quarters.
• Senior Account Manager - Enterprise Publisher Thailand

  Taboola

  2023.08-2024.03

  (8 months)

  Thailand - Spearheaded and achieved partner retention rate exceeding 99% for the Thailand Book of Business. - Onboarded and coached a new Account Manager, fostering their professional growth and integration into the team. - Collaborated directly with Taboola APAC Senior Leadership to enhance Taboola Thailand's reputation and market presence, contributing to strategic initiatives and business development efforts. - Engaged with partners including senior-level poc, ensuring the successful execution of complex deals and win-win partnership through effective communication and problem-solving skills.
• Account Manager - Enterprise Publisher

  Thailand

  2021.07-2023.07

  (2 years)

  (2 years 1 month) Thailand Taboola is a world leading content discovery and native advertising platform. We empower publishers to effectively distribute and monetize their content, while helping advertisers reach their target audiences in a non-intrusive way. Taboola's advanced recommendation engine analyzes user behavior and interests to deliver personalized content recommendations on websites, mobile apps, and other digital platforms. - Experienced media professional with a proven track record in managing a portfolio of Thailand's leading media partners. - Overseeing ad monetization and organic content recirculation solutions to drive optimal performance metrics aligned with individual account's business objectives. - Nurturing relationships with key stakeholders, introducing Taboola's latest products/features, and maximizing product value for partners. - Demonstrating success in driving long-term sustainable growth through effective relationship management, ensuring win-win situations for partner contract renewals. - Involving in Taboola events planning and execution and closely collaborating with cross-functional teams, including Marketing and Tech team to ensure event success.
• Growth Consultant

  Ematic Solutions

  2020.05-2021.02

  (10 months)

  Ematic Solutions is Marketing technology agency. We provide a tailor made approach to address your marketing technology requirement and digital marketing strategy ( CRM, Website/App Engagement Optimisation, MobileAttribution, Product Analytics, and Customer Data Platform) with best of breed options from our global Marketing Technology partner network. - Managed cross-sell portfolio and forecast for Ematic Solutions Thailand. - Led a discovery meeting with existing client & new prospect to identify potential growth opportunities for their Marketing Technology. - Provided a strategic guidance on marketing technology solution that can improve clients' digital marketing KPIs and solve their pain points (siloed communication channels/ segmentation / difficulty in customer dataconsolidation). - Conducted a new product demo session and consistently informed new update from our technology partner and marketing technology space with Thailand Customer Success team. - Responsible for reviewing a final product/service pricing proposal before it is sent out to clients.
• Customer Success Manager/ Growth Consultant

  Taboola

  2018.01-2021.01

  (3 years)

  - Managed and built relationship with clients from a start-up to enterprise under my account portfolio (e.g. Advice IT, Central Online, Shopee, McDonald's,Dtac, Robinson) from an onboarding process to ensuring an effective use of Ematic products. - Provided a platform training on email marketing tools: MailChimp, Oracle Responsys and Salesforce Marketing Cloud. - Consulted on best practice email marketing strategy and helped to optimise performance marketing metrics (e.g. Engaged subscribers ratio, Conversionrate, Open rate, Click rate, Unsubscribed rate) for email and website and eliminate waste cost for ESP. - Evaluated up-selling opportunities and grew client accounts strategically. - Collaborated with all business functions and client team to ensure a timely solution delivery and integration.
• Digital Marketing Intern

  NAVA

  2018.06-2018.06

  Nava (Previously called Kompas) is a city exploration mobile app start-up having won multiple awards for innovation. It utilises artificial intelligence to build travel recommendation based on your interest and location. During my time at Kompas, my role responsibilities involved: 1. Digital Marketing: -Analysed current performance of their digital marketing campaigns through AdEspresso and identified key insights and areas for future improvement. -Crafted digital marketing strategy proposal and storyboard for new marketing campaigns tailored to each target segment. 2. Business Development: -Conducted on-site visit to independent businesses in London to create awareness of the product further as well as to update new content. 3. Market Analysis: - Conducted market research and competitor analysis for internationalisation strategy opportunities and challenges.
• Product Marketing Intern

  AIS - Advanced Info Services Plc.

  2017.07-2017.08

  (2 months)

  I was tasked with different marketing related tasks and also had opportunities to attend marketing production meeting from pre-production to execution phase. - Conducted research and executed competitor movement presentation for marketing specialist and commercial manager. - Collaborated with digital marketing team to create, plan and execute an online campaign “Okja has arrived Thailand!” to promote AIS-Netflix package. - Ensured various types of marketing materials (for both offline and onlinechannel) are consistent and error-free before they are officially launched. - Attended various business meetings [content production discussion with Dentsu X, Netflix & AIS partnership, and quarterly performance evaluation meeting etc.] and summarised the keynote for the manager.

Educational experience

• University of Exeter

  Pathways to Digital Innovation

  2018.01-2018.01
• University of Exeter

  BA Business and Management

  2015.01-2018.01

  (3 years)

Certificates