Bilingual Marketing Manager | Full-funnel Generalist covering B2B & B2C | Digital, Traditional, PR, Branding, Partner & Channel Marketing | Skilled in cross-functional & cross-border collaboration | Strategy to Execution. I am a bilingual marketing professional with extensive experience in both B2C and B2B. I specialize in branding, PR, and integrated marketing communications, covering both digital and traditional channels. My strength lies in developing full-funnel strategies and executing them hands-on—across paid search, paid social, content marketing, PR, events, and organic campaigns. I have a strong track record in 360° marketing, driving brand growth and measurable business outcomes. I believe my strength lies in balancing creativity and logic. I can sense emotional nuances — what moves people or captures their attention — and at the same time structure them into clear, strategic communications. This balance allows me to connect brand storytelling with business objectives in a way that feels both authentic and effective. I thrive in diverse, cross-functional, and cross-border teams. My goal is to unleash brand potential and drive sustainable business growth through integrated, customer-focused marketing.