Sandeep Raghunath
key account manager - online sales
MaleKey Account SalesLive in IndiaNationality
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Work experience
key account manager - online sales
ASUS India Pvt Ltd.2024.04-Current(a year)I am currently Lead the Online Marketplace Business at ASUS India for PC & Gaming Category. Designed & Implemented OMP Program with 3P Sellers on Online Marketplaces - Amazon & Flipkart. Generated Annual Revenue of 150Cr+ and Maintained a Market share of 17% (FY 2023). - Spearheading Online Marketplace Business for PC/Gaming Laptops Category. - Responsible for driving Annual Revenue Targets as per the AOP. - Setting & Executing monthly Sell-in/Sell-thru & Sell-out Targets with Aligned Distributors & Sellers. - Worked closely with Top IT Online Sellers & National Distributors (Ingram Micro, Redington, RPTECH) Across India. - Supply Chain Management: End to End Planning of Inventory for Online Business. - Demand Planning: Tracking of Sellout from SKU level, monitoring Run Rate, Tracking Days of Cover & Ensuring Healthy stocking of inventory as per BAU & Event Period to Prevent Losses. - Alignment with Product Managers for Planning Lineup & Inventory Allocation. Launching new products & Improving Product Mix. - Understanding the Brand Product Roadmap, IT Market (GFK/IDC Reports), Market shares & Creating Monthly/Quarterly Sellout Plans. - Working closely with Category Team at Amazon & Flipkart for getting Market insights, brand shares, Event Calendars, Marketing for our products, Central investments like NCEMI, IBD & Seller Incentive Programs (Avalon) - Maintaining Relations with Internal & External Customers & Keeping Eye on new Business Development Opportunities. Achievement of 17% Market Share (FY 2023), No-1 Gaming Laptop Brand & No-2 Consumer Laptop after HP on Amazon.inassistant account manager - online sales & merchandising
ASUS India Pvt Ltd.2022.12-2024.03(a year)- Supporting KAM, Head of Modern Trade & working in a Team to ensure Quarterly & Annual Sell-out targets are Achieved - Working closely with Amazon team, Appario Vendor Managers/Buyers, Distributors for smooth business operations. - Working with KAM for Product Launches as per yearly Roadmap. - Competition Mapping. - Ensuring Pricing Hygiene across Amazon for all ASUS products. - Creation of Supply Chain reports for Stakeholders - Analyzing Sell-out Reports, Forecasting the Days of Cover. Basis Demand, ensuring replenishment of stock and maintaining optimum Inventory levels. - Ensuring timely Purchase Orders are raised by Sellers to Distributors & to Brand, Ensuring Timely billing is done & POs are connected. - Working with internal Logistics & other Functional Teams to ensure timely deliveries of Stock to Distributor Warehoues. - Listing Creation with all the product information and necessary attributes - Ensuring best Cataloguing practices are followed on Marketplace (Product Images, Videos & A+ content) - Working with Creative & Social Media teams to align the Creative part as per the Launch - Ownership of ASUS Amazon Store to make best customer buying experience. (Launches, Merchandising, A/B Testingand Customer Insights) - Managed Online Marketplace Business (3P) for PC/Gaming Laptops Categoryassociate - ecommerce
eStore Factory (ESF)2020.09-2022.11(2 years)Consulting clients to build and Scale eCommerce Business on Marketplaces like Amazon, eBay, Walmart across North America & Europe region. Marketplace Operations Supply Chain Management PPC (Amazon Advertising) Business Planning & Development Product Launch Competition Mapping Relationship Management S Achievements: Effectively planned and executed end-to-end operations and business for 20+ Client Accounts on Marketplaces like Amazon, eBay & Walmart across North America & Europe Region in a span of 2 years. Responsible for the Launches, Sales, Supply Chain Operations etc. Handled eCommerce Business worth 16 MM in Revenue. Generated Advertising Sales worth $4 MM & Managed Marketing Portfolio’s having Ad Spends up to $25k Monthly on AMS. Lowered & Maintained ACOS (Advertising Costs of Sales) as low as 6%.
Educational experience
Pillai College of Engineering
Electronics engineering2016.01-2019.01(3 years)VJTI Mumbai
2012.01-2015.01(3 years)AECS Anushaktinagar, Mumbai
2009.01-2012.01(3 years)Institute
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