Summary

Work experience

• Customer Care Agent

  Champion Energy Services

  2025.01-Current

  (2 years)

  Deliver high-volume inbound support for Champion Energy clients — a division of Fortune 500 company Calpine — managing account inquiries, billing updates, and service needs with precision and professionalism in a fully remote environment. • Maintain meticulous accuracy in client account documentation and data entry, consistently adhering to company standards and escalation protocols while representing a Fortune 500 brand. • Apply strong written and verbal communication skills daily — drafting clear, accurate client-facing correspondence and maintaining detailed records, reinforcing the communication discipline central to copywriting and content work.
• Creative Director & Brand Strategist

  Creative Peaces

  2015.05-Current

  (11 years)

  (11 years 2 months) • Own and operate a multi-branch creative venture encompassing copywriting, brand strategy, social media management, photography, videography, graphic design, and AI-powered content creation — serving a diverse roster of clients across healthcare, lifestyle, events, fashion, and nonprofit sectors. • Develop brand identities, campaign messaging, content strategies, and multi- platform content calendars from concept through delivery — functioning as a full-service creative agency for each client. • Write all client-facing copy including website content, social media captions, ad copy, email campaigns, and brand voice guides — maintaining a distinct, consistent tone across every touchpoint. • Produce and direct photography, videography, and short-form video content optimized for Instagram, TikTok, YouTube, Facebook, and LinkedIn — editing all assets in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, AfterEffects). • Leverage a broad suite of AI tools — including ChatGPT, Claude, Manus, Base44, Higgsfield, Midjourney, DALL-E, Runway, and Kling — to accelerate creative ideation, generate on-brand visuals, and streamline content production without sacrificing quality or authenticity. • Build on-brand Canva template systems for clients, enabling consistent, on- deadline content production across every platform and post format.
• Content Specialist & Operations Lead

  WESTBURY MEDICAL CENTER

  2023.03-2025.01

  (2 years)

  Designed, developed, and launched a new healthcare website using WordPress and cPanel — writing all web copy, UX content, navigation labels, and page descriptions to ensure clarity, accessibility, and a seamless user experience. • Produced compliance-aligned written communications for a healthcare organization, adapting tone and messaging for diverse patient and staff audiences across multiple channels. • Increased case management efficiency by 30% within 5 months through process redesign and clear operational documentation — demonstrating the direct business impact of purposeful, precise writing. • Proofread and quality-checked all team communications and client-facing materials, maintaining zero-error standards in a high-volume, compliance- sensitive environment. • Coordinated with cross-functional departments to gather information, align messaging, and deliver accurate communications under strict deadlines.
• Customer Service Team Lead

  UFLP – Texas Dow Credit Union (TDECU)

  2024.08-2024.12

  (5 months)

  Katy, TX • Directed a high-performing remote customer service team in a financial services environment — overseeing workflow compliance, KPI tracking, and performance coaching while producing internal communications, process documentation, and team-facing content. • Implemented process improvements that measurably boosted service quality and operational efficiency, demonstrating the analytical and strategic thinking that informs strong content strategy and campaign planning. • Partnered with cross-functional teams to optimize service delivery, aligning messaging and communication standards across departments — directly mirroring agency account management and cross-team copy collaboration.
• Brand Copywriter & Content Strategist

  Melodic Soul Enterprises

  2022.01-2023.03

  (a year)

  Served as lead brand strategist and copywriter for 4+ assigned client accounts across fashion, beauty, lifestyle, and consumer electronics — writing social media copy, campaign messaging, digital ad copy, and brand voice guides tailored to each client's unique audience. • Developed campaign taglines, content hooks, and full messaging frameworks that contributed to a 50% increase in online sales across managed accounts including OLROS, Rare Ivy, Tower of Jewels, and Airbnbcartell. • Managed multi-platform social media — scheduling, publishing, community engagement, and performance tracking — across Instagram, TikTok, Facebook, and LinkedIn simultaneously. • Collaborated directly with creative and account teams to ensure copy aligned with visual assets, campaign goals, and client brand guidelines — functioning as an embedded agency copywriter across multiple concurrent accounts. • Produced client-facing performance reports and content decks, translating data insights into clear, compelling narratives for stakeholder presentations.
• HR Recruiter & Talent Acquisition Coordinator

  Woodforest National Bank

  2022.08-2023.02

  (7 months)

  The Woodlands, TX • Managed the full recruiting lifecycle end-to-end — sourcing candidates, screening resumes, conducting first-round phone and in-person interviews, coordinating interview schedules, and preparing detailed written assessment reports for hiring managers. • Built and maintained candidate pipelines in Peoplesoft ATS — keeping all data clean, status current, and ensuring nothing fell through the cracks across multiple concurrent open requisitions. • Coordinated interviews end-to-end across multiple hiring managers — scheduling, preparing interviewers, managing candidate communications, and ensuring a seamless, professional experience at every touchpoint. • Processed employment verifications, background checks, and reference checks in compliance with company and regulatory requirements, managing all documentation with accuracy and confidentiality. • Recruited statewide for Teller and Retail Banker positions — building pipelines for high-volume roles and delivering qualified, vetted candidates to hiring leaders on deadline. • Created custom Excel tracking templates that improved pipeline visibility and reduced processing time — demonstrating the obsessive organization and data hygiene AZX requires of its recruiting team.
• Customer Service Team Lead & Communications Specialist

  LegalEASE, A Legal Access Company

  2020.03-2022.07

  (2 years)

  Led and coached a grievance department team, setting daily, weekly, and monthly KPIs and holding staff accountable to performance targets — contributing to a 17% increase in customer satisfaction ratings. • Authored member-facing scripts, email templates, and written communication standards for a legal services organization, ensuring clarity, accuracy, and brand consistency across all written touchpoints. • Cross-trained new team members on communication standards and best practices, demonstrating strong mentorship, knowledge transfer, and training capabilities. • Volunteered to handle escalated complaints and issues during peak periods, consistently de-escalating difficult situations and converting negative experiences into positive outcomes.
• Content & Media Specialist

  NOWCastSA

  2018.09-2022.01

  (3 years)

  Researched, wrote, and edited daily online news stories for a digital media outlet — producing editorial copy on tight daily deadlines and building a strong foundation in fast-turnaround, accurate, platform-native writing. • Served as station videographer, journalist, and editor — producing and directing daily broadcast content and managing multi-platform content distribution across web, social, and streaming. • Performed technical A/V setup for live broadcasts and dual streaming, demonstrating versatility across both content creation and production operations. • Continued as a freelance content partner post-employment, editing audio/ visual files and producing marketing communications collateral on an ongoing basis.
• Creative Marketing Associate & Content Producer

  TenX Media

  2018.06-2019.11

  (a year)

  Produced and edited high-quality short-form video content for client campaigns across marketing, PR, advertising, and social media — delivering assets on tight deadlines for multiple clients simultaneously. • Facilitated creative design meetings, storyboarding sessions, and creative direction conversations with internal teams and clients, contributing strategic input to campaign development. • Formatted and adapted content for diverse digital channels, ensuring each asset met platform-specific requirements for marketing, public relations, and social media use.
• Marketing & Development Assistant

  Chromosome 18 Registry & Research Society

  2017.10-2018.05

  (8 months)

  Wrote all marketing copy, fundraising materials, event promotional content, and website updates for a nonprofit organization — gaining direct experience writing empathetically for healthcare and mission-driven audiences. • Sourced and coordinated vendors for fundraising events, managing partnerships and ensuring smooth operations and high-quality service delivery. • Supported board-level meetings, contributed to organizational planning, and produced donor-facing communications adapted for both formal institutional and warm community-centered audiences.

Educational experience

• The University of Texas at San Antonio

  Communication

  2015.01-2019.01

  (4 years)

  Communication and Media Studies