(6 years 9 months) , I was responsible for overseeing the development and management of the full country P&L for Samsung's Mobile business. I implemented solid Go To Market and competitive sales strategies for Mobile Phones, Tablets, Wearables, and Accessories. Rolled the first retail owned/franchised network across the country. Built new strategic alliances, all resulting in a substantial increase in revenue and improvement of market share. My leadership and strategic planning skills were instrumental in driving the success of the business in the region.

(2 years 5 months) Led an exceptional team at Stc channels, overseeing marketeers, business development, and project managers to cultivate strategic partnerships and drive revenue growth. • Managed full P&L responsibility for the Devices business unit, achieving significant financial milestones. • Successfully attracted new partnerships and enhanced existing relationships to drive business growth. • Grew revenue by more than 350% over 3 years.

(1 year 8 months) I design and implemented the group-wide strategy for device sales and vendor-partner management, customizing that strategy for each market need. I build the relevant organizational structure at both the group and OpCo levels, ensuring resources are in place for effective achievement of challenging targets.

10 years 6 months (2 years 6 months) I managed the market strategy and portfolio for handsets, connected devices, accessories and SIMs. I directed channel marketing, supply chain and electronic payments while managing 35 direct and indirect staff.