Self-started freelance company delivering creative execution, brand & marketing strategy, copywriting, collateral production, digital and web design, interior design, and social media strategy across many industries. Created brand positioning, print, interactive, mobile, blog, social, email, SEO, and web work for clients including: Baptiste Power Yoga Institute, Vastu Architecture, Shaktee Apparel, Lexus of Austin, YourTeacher, Andira Raintees, New York Yoga + Life, and more.

Led the marketing team for Bostons most renowned yoga school. Worked alongside founder to create industry-leading strategy for brand awareness, client acquisition/retention, and growth. Led marketing KPI development and optimization. Grew paid ad strategy from the ground up including planning, budgeting, creative, copy, and reporting. Managed organic social media posting and engagement across all channels, averaging 20 weekly posts. Owned weekly email newsletters to over 60k students; built targeted and drip campaigns strategically. Led creation of subsidiary app suite & SVOD platform in response to COVID19, growing 500% in six months. Directed over 30 photo and video-shoots. Managed all public relations, influencers, top partnerships, and facilitated studio events of over 400 participants. Built company blog from zero to over 200 posts. Managed Art Director in all creative including website development and new branding initiatives. Led recruiting, on-boarding, and training for over 15 teachers and employees.

Directed creative for seven national regions of magazine. Designed, copy-edited, and owned look and feel for all brand marketing materials, including press and digital. Supported strategy for social media, sales & distribution, and brand growth.

We are the platform for yoga, mindfulness, health, adventure+ outdoors, organic beauty and conscious lifestyle. We are creating a cohesive and connected community that collaborates + creates, builds bridges and breaks barriers. We are a channel for transformation, connection, vision, intention and creation. Mantra is not just a magazine: It’s a movement. We’re a platform bringing worlds together, building bridges, giving consciousness an expanded voice in national media. We are growing an organic publication of substance, where we can find depth and wisdom to really transform our lives. We’ve set out to create a visually stunning and context-transforming publication that doesn’t play it safe.--Worked directly with Editor-in-Chief and small staff to design national, award-winning yoga, art, and music magazines. Designed covers, laid out content, managed photography, and built templates for approximately 150 pages per issue. Defined look & feel of each issue and all collateral. Led re-brand for both magazines. Oversaw print production. Wrote multiple features. Directed photo-shoots. Managed influencers and co-facilitated press events. Supported content creation for social media accounts.

Thrive Magazine is the self-described “exclusive source for connecting with today’s most influential and driven movers and shakers”. Thrive Magazine was created by international bestselling author of the THRIVE books series, Brendan Brazier and the publisher of ORIGIN Magazine, Maranda Pleasant. For the first time ever, a magazine that delivers exclusive up-close and personal interviews with the most innovative game-changers of our time: the greatest athletes, musicians, social entrepreneurs, visionaries, and celebrities with a social cause. Plus, THRIVE includes an elite lineup of truly fascinating and diverse columnists, all of whom have climbed to the top of their profession. In each issue, they candidly share their insight born from the road to the top.It’s the first magazine to feature plant-based performance nutrition as a means to enabling professional and Olympic athletes to perform at the highest level. Each issue will include numerous functional plant-based recipes (with beautiful full-color photos), meal plans, inspirational stories and interviews with leaders impacting our world, all of whom use optimized nutrition to their advantage. Thrive also features top yoga teachers, health columnists and successful mavericks in numerous fields.-Led brand development for two new publications. Developed logo, cover, look and feel, press kits, and marketing collateral for the first issue of each magazine. Initialized social media account growth and strategy.

We like it real around here. It’s time to shine, not shrink. Our model gives national figures, artists, and leaders a blank canvas, a space to express, write, and create. Their ideas. Their voices. Not filtered through our eyes or limited to a few quotes. You get them straight up. Direct access. You form your own opinion. Our interviews are not cut to bias. They’re raw, real, and personal. Fascinating people with powerful ideas featured in every issue.-Worked directly with Editor-in-Chief and small staff to design national, award-winning yoga, art, and music magazines. Designed covers, laid out content, managed photography, and built templates for approximately 150 pages per issue. Defined look & feel of each issue and all collateral. Led re-brand for both magazines. Oversaw print production. Wrote multiple features. Directed photo-shoots. Managed influencers and co-facilitated press events. Supported content creation for social media accounts.

I turned to yoga to give me powerful strength, relief from back injuries, and a mindful attitude towards life. As a former ballet dancer, I have always been passionate about exercise that integrates the body with movement and rhythm. After dabbling in many styles of yoga, from Kundalini to Bikram, I found that Power Yoga gave me peace of mind in an otherwise very busy life, as well as a camaraderie with the physical body rather than seeing it as a barrier. With an excitement for sharing the positive benefits of yoga and being a part the global and local yoga community, I completed the Power Yoga 200 Hour-RYT certified at Breath & Body Yoga in 2010, take part in many workshops, and will attend Level One with Baron Baptiste in October 2011. I teach group, corporate, and private classes. I maintain a daily practice and am inspired by Baron Baptiste and the Anusara-method. Also, I work with the yoga industry to couple my skills as a designer, by bringing powerful design and branding to the industry.

Designed & developed brand systems, websites, print ads, collateral systems for the green-industry, propane, and Austin-local scene. Led team of designers at the agency through project management, creative execution, critique, and data-driven reporting.

Co-owner of a small, locally owned screen printing shop. Develops designs and print-ready for fashions, merchandise, and apparel.Clients include: Baptiste Power Yoga Institute, Austin Grid, MyEDU, Breath and Body Yoga, various University of Texas student organizations.

Extensive/intensive global sports games marketing and advertising. Worked on Olympic host city candidate & winner Sochi, Russia. Managed client BHP Billiton; created advertising, collateral and Olympic look & feel for their Beijing 2008 Olympic and Paralympic Games Sponsorship. Developed logos, ad campaigns, collateral, brand identities and rapports with additional clients such as: PGA Tour, Chicago 2016 Summer Olympic Bid, Helios Partners, Delhi 2010 Commonwealth Games, and Carhartt.

Assisted with logo, web, and identity development.