Senior Account Executive In myrole as Senior Account Executive, I led a dynamic team responsible for overseeing campaigns for renowned clients in the medicine and cosmetic industries, including prominent brands such as Wai Yuen Tong, Bifesta, Gatsby, QV, Ferme Beauty Labo, Heroine Make, GUM Toothpaste, Lucido L, and Men's Bigen Additionally, I manag red key accounts for prestigiou companies such as Wang On Properties Limited, Swir Properties Limited, Road King Infrastructure Limited and Hong Kong Housing Society. As the primary point ol contact for clients, I provided strategic consultation and comprehensive project management support, ensuring seamless coordination between internal teams and external stakeholders. Acting as a gatekeeper for al deliverables, I meticulously monitored each project tc guarantee that our agency's output consistently alignec with and surpassed the client's business objectives Furthermore, I fostered strong relationships with clients management teams and senior stakeholders, leveraging consumer behavior insights and performance data analysis to develop innovative creative initiatives and implement effective business growth strategies. By collaborating closely with cross-functional teams, I facilitated the translation of strategic vision into tangible results, driving measurable impact and delivering exceptional value to our clients

• Managed campaign-based projects and accounts in the . Brands handled: Prevenar, Centrum, Wai Yuen Tong (medicine); Bifesta, Gatsby, QV, Beauty Labo, Ferme, Heroine Make, GUM Toothpaste, Men's Bigen (cosmetic Reported directly to the Business Director Spearheaded strategic direction and operational excellence within the team . Responsibilities - Strategic and budget planning for projects - Seamless execution and management of campaign across ATL, BTL, and digital platforms - Collaborated with internal teams and external stakeholders to address business challenges Utilized diverse marketing tools and channels -TV commercials - Print ads - Retail activations OOH displays -Social media content and video Aligned campaigns with client objectives and target audience . Delivered impactful solutions driving brand awareness engagement, and business growtk

Oversaw the day-to-day servicing of the Citibank and Tempo account, ensuring efficient communication and addressing client needs promptly. Developed and executed comprehensive marketin strategies for the Tempo brand within the FMCG industry , Collaborated closely with internal teams to ensure the seamless implementation of marketing activities for the brand Managed and coordinated the execution of various marketing campaigns, including ATL promotions sucl as television commercials(TvC) print advertisements and digital marketing initiatives Coordinated with external parties, such as vendors anc agencies, to ensure the timely delivery of marketing materials and campaigns . Prepared detailed reports on marketing activities including campaign performance and budget utilization Assisted in the administrative tasks related to marketing activities, such as budget management, invoice processing, and contract negotiations