Samantha's Resume

Samantha

Live in United States

Nationality

Summary

92% The candidate brings extensive community growth and management experience from roles in Turo and FADE, demonstrating strong capabilities in user engagement and event planning. Met 6/7 criteria—uncertain about data analysis expertise. Well-qualified for the role. 1, Community Growth & Operation Experience (User Acquisition, Retention, Activity Enhancement) The candidate planned and executed membership events, built a community of advocates, and managed community engagement at both FADE and Turo, showcasing their experience in community growth and operations. 2, Familiarity with the US market (social media, user habits, cultural background) Based in San Francisco and having held roles in US-based companies like Turo and FADE, the candidate demonstrates familiarity with the US market. 3, Social Media Operation (Facebook, Instagram, TikTok, Discord, Reddit, etc.) Experience includes designing and implementing outbound marketing initiatives across social media platforms like Snapchat, Instagram, Facebook, and Twitter while at FADE. 4, Content Creation & Management (able to plan community content and encourage users to participate in UGC content generation) At FADE, the candidate supported the brand through community content generation and curation, and encouraged user-generated content via various platforms. 5, Online & offline event planning and execution (event promotion, user recruitment, execution feedback optimization) The candidate has extensive experience in event planning, promotion, and execution both at FADE and Turo, solidifying their expertise in this area. 6, Data analysis capabilities (user behavior analysis, optimization of community strategies) While the candidate mentions leveraging qualitative and quantitative data to improve product engagement at FADE, no explicit information about detailed data analysis capabilities was provided. 7, Must be located in San Francisco Bay Area The candidate is based in San Francisco, California, meeting this requirement.

Work experience

Manager, Grassroots & Community Relations
Turo
2022.09-Current
(3 years)
Senior Government Relations Manager - Grassroots
Turo
2021.02-2022.09
(2 years)
Government Relations Manager - Grassroots
Turo
2018.05-2021.02
(3 years)
Strategic Account Manager
Turo
2016.01-2018.05
(2 years)
PR & Event Coordinator
Turo
2015.01-2016.01
(a year)
• Owned, planned, and executed member•focused events to solidify long•term customer relationships, drive brand engagement and solicit actionable feedback. • Structured and implemented specialized email and phone campaigns targeting high•grossing owners in top markets, resulting in high quality feedback and increased event attendance by 10%. • Generated story interest and cultivated press relationships with national and local news outlets including The New York Times and Wall Street Journal. • Identified and vetted key brand influencers for press opportunities and content marketing initiatives. • Built a community of brand advocates and supporters by fostering member relationships through high•impact communication, personal connection, consistent responsiveness, and dedication to a customer•centric mentality. Show less
User Support, Community Management & Marketing
FADE – Nothing Lasts Forever
2014.01-2015.01
(a year)
• Supported FADE through community management, content generation and curation, and direct in•app and offline user interaction. • Managed user feedback and bug reports via Zendesk, as well as conflict resolution including legal escalations and bullying. • Leveraged qualitative and quantitative data to measure and improve the engagement as product grew from 3 to over 150 university networks. • Lead field marketing campaigns on university campuses across the country to facilitate large scale events to foster genuinely engaged, long term user communities. Manage and mentor student event coordinators and brand ambassadors. • Designed and implement outbound marketing initiatives on social media channels, including Snapchat, Instagram, Facebook, email, push notifications, SMS, and Twitter. • Started as contractor and promoted to full•time employee based on performance. FADE is what you make of it! http://getfade.com Acquired by Turo Show less