Samantha

São Paulo, São PauloNationality
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Work experience

  • Advertising Sales Consultant

    Agência EVAH
    2024.06-Current(a year)
    Responsável pela comercialização do FESTIVALZINHO, primeiro festival brasileiro voltado para pais e filhos, com mais de 7 mil participantes e patrocinadores como Natura, Pampers, Philips Avent, entre outros totalizando 21 marcas.- Negociação e captação de patrocinadores para a segunda edição do evento em 2025.- Desenvolvimento de squads de influencers para marcas- Comercialização oficial do podcast 1001 Tretas (Julia Faria & Thaila Ayala)
  • Ad Sales Director

    ClapMe
    2024.05-2024.12(8 months)
    A content production company: specializing in developing stories that amplify across digital channels, connecting BRANDS and AUDIENCE through engaging PODCASTS, high-quality VIDEOS, and targeted MULTICAST distribution.Productions like: - Mil e uma TrETAS (Thaila Ayala e Julia Faria) - Ta com Tempo (Elisama Santos)- Chilique Cast (Titi Müller e Thiago Queiroz) - Santa Correria (Marcos Piangers e João Branco) - Só Muda o Endereço, com Família Pessoa Tardivo- RivoNews (Cecilia Flesch, Gabriel Wainer e Manuela Musitano), and others.
  • Senior AdSales Manager

    Siprocal
    2022.12-2024.05(2 years)
    CPG Vertical Lead for a cross-device adtech company, driving sales in:- Streaming / OTT - CTV (SSP)- Mobile - Gaming - Gamers Club - a leading esports platform in Latin AmericaManager responsible for supporting regional teams (NE/N)
  • Senior AdSales Executive

    Warner Bros. Discovery
    2017.12-2022.11(5 years)
    - Ad sales executive responsible for agencies and direct clients in the commercialization of Paytv projects and digital channels: Cartoon Network, Boomerang, Warner Channel, TNT Sports, TNT, TNT Series, Space, CNN, HBO Cinemax and special projects at HBO Max.- The portfolio includes products as UEFA Champions League, Campeonato Brasileiro, Awards – Oscars, Grammy, Emmy, Billboard, and WBD main properties as Game of Thrones, Friends, The Big Bang Theory, etc.- Key account: The Heineken Company / HUB
  • Digital AdSales Executive

    Blasting News
    2017.05-2017.12(8 months)
    Experience in a Social Journalism platform selling display and programmatic media, native marketing and VR Content with influencers.
  • Digital Ad Sales Executive

    Grupo RBS
    2011.12-2015.03(3 years)
    - Digital ad sales executive at Grupo RBS, Rede Globo Affiliate, responsible for key agencies in São Paulo in the commercialization of 17 regional websites (RS and SC) as clicRBS, ZeroHora.com, DiarioCatarinense.com, PenseImóveis.com, - Mainly working together with peers of the offline team in order to develop integrated projects to the clients. - Agencies: AG2, Cubo cc, Digitas, Havas Digital, Isobar , ID, Today, Africa, Almap BBDO, Borghi Lowe, Dentsu, DM9DDB, DPZ, F/Nazca, FCB Brasil, Grey/141, Havas Worldwide, JWT, Loducca, NBS, Neogama BBH, Publicis Group, Talent, Taterka,VML, Wunderman, YR.
  • Ad Sales Executive

    Valor Econômico
    2008.11-2011.11(3 years)
    - Ad sales executive responsible for small / medium sized agencies and direct clients in São Paulo in the commercialization of Valor Econômico newspaper and Valor Online website. - Main Agencies: Taterka, Publicis Red Lion, Rede 106, Rapp Brasil, Rino Com, Grupo Eugênio, Babel, Artplan, Peralta Strawberry Frog, TUDO, Lua Branca, Ghirotti, Makplan Promove, Central Business, REF, Botelho, ADAG, Andreoli MSL. - Main direct clients: Banco Safra, Michael Page, HStern, JHSF, Eztec, Coelho da Fonseca, AD Seguros, KPMG, Eurobike/BMW, Lopes.
  • Senior Account Supervisor

    Publicis
    2008.06-2008.11(6 months)
    - Responsible at Salles Chemistri/ Publicis for clients as Centauro (Advertising, BTL Marketing, Digital projects), Pernod Ricard Brasil (Teacher´s) and CONAIR´s launch in Brazil.
  • Senior Account Executive

    Ogilvy Brasil
    2005.12-2008.06(3 years)
    - Responsible for Kraft Heinz Brasil and Mondelez International (former Kraft Foods Brazil) - chocolates and powder beverages.Main projects:- Lactas brand repositioning - New brand strategy for Sonho de Valsa and 1st website in Brazil- Sonho de Valsa Trufas launch campaign- Bis 1st website- Tang Frutrição and Tang Yogs launch campaign- Clights brand repositioning- Freshs regional campaigns
  • Account Executive

    BETC HAVAS
    2003.03-2005.12(3 years)
    - Former CARILLO PASTORE EURO RSCG - Havas WorldwideI went from intern to account executive responsible for the following clients: -Peugeot do Brasil -Reckitt Benckiser ( Brasil / International Coordination / LATAM ) - Cervejarias Cintra -Grupo Louis Vuitton Möet Henessy ( LVMH ) -DANONE/Arcor -Embraco -Ticket do Brasil -Pão de Açúcar Group-Editora CARAS-Air France-Instituto Ayrton Senna-Cervejaria Malta

Educational experience

  • FGV Educação Executiva

    negócios em e-sports
  • IAB Spain Formación

    Digital Marketing programmatic media
  • University of California San Diego - School of Extended Studies and Public Programs

    Digital Marketing extension
  • Connect English Language Institute

    business and professional english
  • Intrax San Diego

    advanced english
  • New York University

    Digital Marketing digital strategies for marketing - summer 2014
  • BSP - Business School São Paulo

    cursos de aprimoramento das habilidades de vendas
  • Universidade Metodista de São Paulo

    em Publicidade e Propaganda bacharel
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