Work experience

• Marketing Specialist

  Mocaa

  2023.01-Current

  (3 years)

  2 years 11 months (2 years 3 months) • Grew social media followers and engagement by 50% by managing editorial calendars and producing high-quality video and written content tailored to parent and student audiences. • Increased website traffic by 48% and transactions by 200% after leading a targeted social media influencer campaign. • Converted 57% of social media prospects into paying customers by optimizing upper-to-lower funnel strategies and engagement tactics (i.e.,compelling promotional materials and e-blasts). • Established and nurtured 20+ strategic partnerships with community organizations and education influencers, expanding brand reach and increasing enrollments. • Organized 6+ school and community events annually, engaging with 800+ families and ensuring seamless logistics, branding, and on-site execution. • Developed and presented monthly performance reports with data-driven recommendations, leading to enhanced social media strategy and increased marketing ROI.
• Student UX Researcher

  University of Southern California

  2022.09-2022.12

  (4 months)

  1 year 4 months
• Marketing Intern

  //

  2022.05-2022.12

  (8 months)

  • Helped identify 75% of user issues by assisting the product and development team with monthly website quality assurance sessions. • Collaborated with marketing lead on content strategy, curation, editorial calendars, and community management on all social platforms.
• Graduate Student

  //

  2021.09-2022.12

  (a year)

  (1 year 4 months) Numerous group and individual projects including:
• Support Staff

  San Fernando Mission Cemetery

  2021.09-2022.05

  (9 months)

  • Performed administrative tasks and took charge of opening and closing responsibilities having received the trust and confidence of management.
• Omni Team Lead

  JCPenney

  2016.09-2021.09

  (5 years)

  (5 years 1 month) • Provided exceptional customer service resulting in a 98% customer satisfaction rating by addressing inquiries, resolving issues, enabling efficient delivery to customers by leading pick, pack, and ship fulfillment work. • Drove Picking, Packing, and Shipping percentage to top 3 in the district for excellent speed consistency, and accuracy.

Certificates