6 years 10 months (5 years 3 months) Sales Management: sales force coordination (15 resources in Italy), planning, organization and development of strategies and commercial activities, with Tier 2 channel partners as part of the Connect program for collaboration, videowall, LEDwall, projection and IP solutions; research for potential customers, development and creation of a distributor network, sales forecast analysis, P&L management, direct negotiation, budgeting, new product launch. Strategic Marketing: definition of goals, analysis of development strategies and of the status of partner offers, corporate brand promotion, engagement of affiliated partners, reporting.

(1 year 7 months) Business Development: development of direct and indirect sales strategies, implementation of services with the aim of increasing margins; construction of new markets, search for strategic partnerships with sector companies. Sales Management: analysis and assessment of market needs, benchmarking and identification of key stakeholders; creation and development of detailed sales plans, customer procurement, product presentation, negotiation management, trade terms negotiation in compliance with the times, methods and quality standards required by the supply; constant monitoring of the progress of activities and production of reports on actual/forecast data; monitoring of results.

5 years 3 months (2 years 6 months) Working with distribution and channel for the implementation and development of market strategies for the sale of desktops, notebooks, tablets and workstations; identification and recruitment of key clients, creation and development of detailed sales plans, customer procurement, product presentation, negotiation management, trade terms negotiation; constant monitoring of the progress of activities and production of reports on actual/ forecast data; monitoring of results. Ambassador for the entire Dell client solution at the marketing level.

Business Management: definition of quantitative and qualitative managerial objectives to be achieved, Italy area; implementation of commercial strategies and development plans, planning of the sales team's work, supervision of the company structure and standards, compilation of reports. Sales: management of commercial policies (budgeting, forecasting andmanagement of relationships with reference suppliers), strategic marketing actions and optimization of marketing campaigns aimed at promoting the brand. HR: staff coordination, strategic restructuring of branches in difficulty, consolidation of the B2B channel.

(3 years 9 months) Commercial manager for the development and recruitment of new key clients; promoting new sales strategies, managing relationships with suppliers and maintaining market share; consolidation of the B2B channel and P&L manager.

(1 year 6 months) Brand promotion, development of productivity and profitability of the sector, analysis and assessment of sales KPIs, promotion of commercial initiatives; monitoring customer service activities; direct sales to the customer.