Work experience

• Senior Manager - Ecommerce

  Sleepyhead

  2022.05-2024.05

  (2 years)

  Led a team to manage Direct to Consumer operations that included pan India sales forecasting, inventory (In-stock)management, customer review team, inside sales, cataloging and partnerships. Implemented new procedures to develop and train inside sales executives to increase sales run rate by 66% (from 30 to ₹50 Lakhs/month). Setup and scaled the partnership programs to include 4 partners. Scaled the channel to deliver 0 to ₹15-16 Lakhs/month of sales. Incorporated customer feedback into New Product Development and Supply Chain, resulting in improvement of NPS from 60 to 70. Leveraged advanced tools (Power query & Power BI) to achieve 90% regional utilization and improved the sales forecast accuracy from 65% to 80%. Discovered opportunity to reduce ₹1 Cr. working capital by maintaining aging inventory under 90 days through liquidation, deep discounting, and accelerated decision-making model for SKU discontinuation. Improved conversion rate from 1% to 1.2%, and reduced return rate from 15% to 13% by ensuring digital hygiene of brand’s catalog, seasonal and product launch campaigns and promotions across Dot Com, and Marketplaces.
• Senior Category Manager – Ecommerce

  OnePlus India

  2021.07-2022.04

  (10 months)

  Led the online Merchandizing for Mobiles & Audio device categories for oneplus.in and delivered a 10% CAGR growth in revenue. Developed and executed successful sales campaigns encompassing affordability, performance marketing, on-site merchandising, and promotional levers, resulting in a 1.5% conversion rate across categories and a 100-basis point improvement in gross margin. Collaborated with cross-functional teams (marketing, platform) to plan and execute merchandising strategies, manage customer experience, and drive traffic to the Dot Com platform. Owned and led Dot Com site operations, including new product launches and content management on Adobe Experience Manager.
• Senior Manager – Ecommerce – Amazon Operations

  OnePlus India

  2019.06-2021.06

  (2 years)

  Led Key Account Management for OnePlus flagship smartphones through strategic collaboration with Amazon's category, marketing, media services teams, and channel partners. Planned & Executed affordability programs such as No-cost Emi, Instant bank discounts, Coupon based discount on Amazon channel by partnering with Indian Banks & Amazon marketplace teams. Collaborated with cross-border and domestic teams in planning and executing new product launches on Amazon marketplace. Optimized Amazon marketplace ad spending, consistently achieving a cost-effective Advertising Cost of Sale (ACOS) of 1.5%. Increased conversion rate from 0.3% to 0.65% by strategically formulating on-site deals, promotions, and affordability programs in collaboration with marketplace managers and channel partners. Spearheaded all aspects of the Amazon channel operations, including contracting, payments, logistics, reconciliations, and reimbursements, to guarantee a seamless experience for channel partners. Implemented innovative marketing strategies, such as a first-ever referral program on Amazon (15% sales increase) and cross-platform promotions with Amazon coupons boosting OnePlus wallet reward redemption and sales.
• Senior Manager – Growth - Business Development & Operations

  Green Mobiles - India

  2016.03-2019.06

  (3 years)

  Managed business development & operations of smartphones and consumer electronics. Owned key accounts with major vendors and suppliers such as Amazon Business, Apple, Samsung, Xiaomi, Redmi. Managed 15 employees across procurement, warehouse operations, and payments, achieving a 100% return value recovery rate through a robust financial reconciliation process. Setup and scaled the Asus partnership from ground up. Negotiated favorable contracts, built a strong supply chain, and implemented dropship model, leading to an annual sales of ₹80 Cr. Innovated pan-India distribution network through new channels like carrier-subscription free mobiles with Airtel & Apple and rural penetration via Storeking. Launched Amazon Renew program for the firm, generating ₹6 Cr sales by selling refurbished phones, maximizing revenue from surplus inventory.
• Manager – Growth - Business Development & Operations

  Green Mobiles

  2015.12-2016.03

  (4 months)

  Managed high-value accounts like Lava, and Samsung. Effectively managed a team of 15 employees across procurement, warehouse operations, and payments. Increased profitability by 200 basis points through optimized commercial agreements with brands, ensuring longterm financial success. Boosted sales by 7.5% and reduced delivery time from 5 to 2 days by executing Seller Flex model (1st in India) on Amazon, significantly improving order fulfillment speed, customer satisfaction. Collaborated with vendors to design and implement a customized WMS to align with business needs. Led nationwide distribution operations, managing logistics for shipments to Amazon fulfillment centers across India.
• Territory Sales Manager

  Practo Technologies

  2014.12-2015.05

  (6 months)

  Managed end to end sales cycle of Practo’s cloud-based ERP solution to independent clinic practices, medical centers, and hospitals. Closely worked with clients to leverage practice management software to build marketing plans and drive patient acquisition.
• Graduate Trainee – Business Development

  Eureka Forbes Ltd

  2014.04-2014.10

  (7 months)

  Assisted regional manager to promote unique water treatment solutions in South Indian region, worked closely with commercial establishments like resorts, small scale industrial units on applicable use cases. Generated leads identified prospects and converted prospects to clients while exploring cross selling opportunities with existing clients
• Liaison on Contract

  Perchstone & Graeys

  2013.03-2013.05

  (3 months)

  Sole Liaison for Nigeria’s top law firm for the inaugural India Africa Business. Series (IABS) in collaboration with Federation of Indian Chambers of Commerce & Industry (FICCI). Single point of contact for Vendors, Partners and Firms for the event. Interfacing with the Indian speakers, invitees and other affiliated organizations. Responsible for managing logistics.

Educational experience

• Institute of Technology, Nirma University

  Master of Chemical Process and Plant Design

  2010.01-2012.01

  (2 years)
• BMS College of Engineering

  Bachelor of Engineering– Chemical Engineering, First class

  2006.01-2010.01

  (4 years)

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