Work experience

• Senior Business Development Manager

  Reliz LTD

  2023.08-2024.12

  (a year)

  • Built and maintained strong relationships with key advertisers and media agencies in the mobile performance marketing industry. • Identified and approached potential direct advertisers, with a focus on mobile apps and fintech clients. • Conducted market research and industry analysis to develop strategic business development plans. • Negotiated and closed performance-based trading agreements, ensuring mutual growth and long-term partnerships. • Collaborated cross-functionally with internal teams (ad ops, creatives, product) to ensure timely delivery and campaign optimization. • Prepared regular reports and business updates to management on client growth, pipeline status, and market trends. • Established and maintained strategic partnerships with global MMPs such as Appsflyer and Adjust, strengthening campaign tracking capabilities and performance transparency. Key Achievements: • Successfully signed trading agreements with GroupM and OMG, opening new revenue streams and establishing Reliz’s presence within top-tier media agencies. • Worked directly with Techcombank on the App User Acquisition campaign, delivering measurable performance results and reinforcing client trust. • Contributed to expanding Reliz’s portfolio of direct advertisers in Vietnam and Southeast Asia markets.
• Senior Sales Manager

  Digital Turbine

  2020.10-2023.05

  (3 years)

  • Identified digital mobile app opportunities and market scale in Vietnam, and developed strategies to help clients explore mobile app advertising campaigns. • Analyzed market updates and data to provide insights, campaign planning, and performance estimations for clients. • Worked independently and closely with top global agencies including GroupM, Dentsu, Publicis, and OMD, actively communicated and delivered tailored solutions to agency teams and media planners. • Collaborated with Brand teams and Media team to stay updated on briefs and campaign needs across various categories: FMCG (Unilever, P&G, Kimberly-Clark, Nestlé, PepsiCo), Banking, Healthcare, and Skincare. • Client relationship management: + Proactively maintained strong relationships with key clients, global agencies, and media planners. + Managed client expectations while aligning them with internal resources and capabilities. + Took the lead in resolving technical issues, ensuring high client satisfaction with company products and services. + Coordinated internal task assignments across operations, creative, and strategy teams to ensure full alignment with client briefs, objectives, and campaign KPIs. • Organized company workshops, product showcases, and client meetings to present the latest innovations and performance solutions. • Responsible for pipeline management, revenue forecasting, and go-to-market strategies to drive business growth in the Vietnam market. • Maintained and grew monthly and quarterly sales revenue by retaining existing clients and acquiring new ones.