Senior Manager | Corporate Communications, Public Relations @ Roborock. With over 10 years of experience in PR and MARCOMMS, Ruben is a strategic communication professional who leads the global PR efforts for CASETiFY, a tech accessory leader with a strong presence globally. Ruben is a former journalist and fluent in English, Spanish, Mandarin, and speaks basic Japanese, holding certifications in these languages as well as in Marketing. Ruben's core competencies include designing and executing integrated communication campaigns, managing media relations across regions and markets, developing consumer marketing strategies, and leading and mentoring teams. Ruben has successfully launched and localised several global brands from a PR perspective, organised press for global-reaching international events, and generated high-profile PR awareness for the brands he's worked with.