Roger

Philadelphia, Pennsylvania, United StatesNationality United States
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Work experience

  • Founder and Brand Director

    Beijing Phoenix Tree Consulting Co.,Ltd
    2019.03-Current(7 years)
    -Responsible for the day-to-day operations of the company and hosting the companys daily business;-Coordinate the work content of different departments, formulate plans to strengthen the cooperation between departments;-Connect with potential customers, lead the team in the whole process of preliminary investigation, mid-term communication, and post-execution;-Research market opportunities and develop strategic objectives;-Developed brand strategies based on data analysis to achieve a 130% increase in users in 2020;-Adjust marketing plans according to market conditions, and increased the net profit margin on sales by 20% after the pandemic;-Analyzed students classroom feedback, improved classroom content, and increased user satisfaction by 15% in 2021;-Conduct market survey and brand planning for the second year to determine product mix;-Promote joint product marketing projects with strategic partners to achieve win-win results.
  • Assistant to Executive Director

    PAMOZA INTERNATIONAL
    2021.11-2022.05(7 months)
  • Strategy Management Consultant

    Cushman & Wakefield
    2021.01-2021.08(8 months)
    -Collected real estate data resources, used Excel, Tableau and Powerpoint to visualize data, and drafted 12 data reports;-Assisted vice president and project manager in completing four consulting reports;-Completed industry and policy research;-Participated in the preliminary and mid-term consulting reports;-Participated in the consulting teams field visits and drafted the visit reports.
  • Marketing Specialist

    雀巢公司
    2019.11-2020.05(7 months)
    -Responsible for assisting in the planning of marketing and 8 marketing campaigns;-Responsible for assisting in the planning of marketing and 30+ promotion activities;-Collected customer feedback, applied Excel and Tableau to visualize data, and delivered 11 data reports;-Assisted in exploring differentiated KOL strategies to increase ROI.
  • Marketing Specialist

    Amazon Web Services (AWS)
    2019.05-2019.11(7 months)
    -Provided consulting services to target audiences and dealt with clients technical consultation and solutions;-Assisted in collecting customer feedback, applied Excel and Tableau to visualize customer relationship management data, and submitted 11 data reports;-Assisted the manager to develop 2 projects and negotiated with clients and partners to realize new business.
  • Founder

    Virtual Career
    2019.03-2019.08(6 months)
    Virtual Career is dedicated to helping college students find the best career match for themselves. Through industry-wide science, career experience sharing, and small group classes, we guide college students to discover their career interests and complete the transition from school education to career exploration.

Educational experience

  • 宾夕法尼亚大学

    Nonprofit Leadership master of science - ms
  • 首都经济贸易大学

    Economics - International Economics and Trade 学士
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