Roger
Philadelphia, Pennsylvania, United StatesNationality United States
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Work experience
Founder and Brand Director
Beijing Phoenix Tree Consulting Co.,Ltd2019.03-Current(7 years)-Responsible for the day-to-day operations of the company and hosting the companys daily business;-Coordinate the work content of different departments, formulate plans to strengthen the cooperation between departments;-Connect with potential customers, lead the team in the whole process of preliminary investigation, mid-term communication, and post-execution;-Research market opportunities and develop strategic objectives;-Developed brand strategies based on data analysis to achieve a 130% increase in users in 2020;-Adjust marketing plans according to market conditions, and increased the net profit margin on sales by 20% after the pandemic;-Analyzed students classroom feedback, improved classroom content, and increased user satisfaction by 15% in 2021;-Conduct market survey and brand planning for the second year to determine product mix;-Promote joint product marketing projects with strategic partners to achieve win-win results.Assistant to Executive Director
PAMOZA INTERNATIONAL2021.11-2022.05(7 months)Strategy Management Consultant
Cushman & Wakefield2021.01-2021.08(8 months)-Collected real estate data resources, used Excel, Tableau and Powerpoint to visualize data, and drafted 12 data reports;-Assisted vice president and project manager in completing four consulting reports;-Completed industry and policy research;-Participated in the preliminary and mid-term consulting reports;-Participated in the consulting teams field visits and drafted the visit reports.Marketing Specialist
雀巢公司2019.11-2020.05(7 months)-Responsible for assisting in the planning of marketing and 8 marketing campaigns;-Responsible for assisting in the planning of marketing and 30+ promotion activities;-Collected customer feedback, applied Excel and Tableau to visualize data, and delivered 11 data reports;-Assisted in exploring differentiated KOL strategies to increase ROI.Marketing Specialist
Amazon Web Services (AWS)2019.05-2019.11(7 months)-Provided consulting services to target audiences and dealt with clients technical consultation and solutions;-Assisted in collecting customer feedback, applied Excel and Tableau to visualize customer relationship management data, and submitted 11 data reports;-Assisted the manager to develop 2 projects and negotiated with clients and partners to realize new business.Founder
Virtual Career2019.03-2019.08(6 months)Virtual Career is dedicated to helping college students find the best career match for themselves. Through industry-wide science, career experience sharing, and small group classes, we guide college students to discover their career interests and complete the transition from school education to career exploration.
Educational experience
宾夕法尼亚大学
Nonprofit Leadership master of science - ms首都经济贸易大学
Economics - International Economics and Trade 学士
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