Rodolfo Ledesma
Sales Director
MaleSales DirectorLive in MexicoNationality Mexico
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Work experience
Sales Director
omron automation - mexico y latinoamerica2024.10-Current(a year)Self Summary With 15 years of sales experience in sales and 10 years managing sales teams, I stand out because through coaching and effective sales strategies I get growth needed for the company. B2B and B2C experience sales leader of professional teams, with high knowledge in industry such as; Oil and Gas, Food and Beverage, Automotive, Manufacturing, Energy, Power Generation and Distribution, Government and Mining and Metals. My experience in prospecting new customers, growing actual customers, implementing sales growth strategies, leading teams, setting goals and objectives with timely follow-ups in CRM Salesforce stands out, any person that used to work with will assure I am a top sales talent in those areas. I have experience working in large, dynamic and matrix organizations influencing others to get the objectives needed. My work style is analytic, proactive, positive, transparent, honest and sociable. Experience 2 years 11 months (1 year 5 months)Country Sales Manager Sensing and Safety Technologies
Honeywell2022.09-2022.11(3 months)- Led sales team to implement new processes in salesfore.com increasing the utilization rate by 90% in agenda utilization, tasks, account planning, resulting in productivity and planning of 17 weekly visits and pipeline increase of 10% vs. the previous quarter. - Q3 performance above 7% over required quota and 18% year-over-year growth through vertical diversification strategy and new product introductionsCountry Sales Manager
honeywell gas analysis and safety mexico2020.04-2022.09(2 years)(2 years 6 months) With 6 people under my charge, national responsible for the Mexico quota, developed 3-5 year strategy, implemented and executed channel sales plans and diversification of verticals; as well as established new product introduction strategies. - Developed and implemented in record time (2 months) sales strategy for portfolio expansion into new verticals such as food and beverage, mining and metals and electricity distribution, reducing the impact of lost sales in O&G by 40% and minimized the drop in sales due to pandemic by 20% year over year. - Defined C-Level prospecting strategy to be able to implement solution sales projects from Mexico for all LATAM, coordinating regions outside my scope of position, with pipeline increase by 200% vs. previous year. - Established a regionalized distribution channel strategy to obtain sustained and sustainable growth in the period from 2020 to 2022, obtaining an incremental number of 178% from 2021 vs. 2020 and a growth of 27% from 2022 vs. 2022. - Developed a government strategy that allow Honeywell to win 5 of 6 packages of Pemex Dos Bocas refinery with an impact of 68% growth in fixed gas and flame line of business.Country Sales Leader for Honeywell Industrial Safety
Honeywell2019.02-2020.04(a year)(1 year 3 months) With 11 people under my charge, I was National Commercial Manager and developed, implemented and executed strategies in the distribution channels in a regionalized manner and by business vertical in Mexico. distribution. - Developed analysis and implementation of regionalization strategies by key verticals in the country, increasing team productivity by 16%, increasing their availability for strategic sales activities. - Established action plans by region, channel and vendor in order to obtain a sustained and sustainable double digit growth during the years 2016 to 2019 resulting in doubled sales in 2019 compared to 2016 with an approximate growth percentage of 109%. - Implemented sales strategy in low value products made in China balancing sales with premium products, obtaining a 20% growth in a specific product line and maintaining the overall margin of the business in Mexico.Pacific Regional Sales Manager
North2015.07-2019.02(4 years)(3 years 8 months) North pacific Sales leader for PPE and gas detection line of business for Industrial Safety covering Tamaulipas, Nuevo León, Coahuila, Durango, Chihuahua, Sonora, Sinaloa, Nayarit, Baja California y Baja California Sur. End user and Channel management. Marketing channel team work. New product introduction. 100% focus to achieve annual sales plan. Manage strategies for long term sales plan and short term impact sales. Align strategic plan with team members.Territory Sales Manager
Honeywell2012.12-2015.07(3 years)(2 years 8 months) Responsible for the attention of distributors in the Pacific Zone. For Honeywell Safety Products, the Pacific Zone includes the states of Nayarit, Sinaloa, Sonora, Chihuahua, Baja California Norte and Baja California Sur. The main achievement in 2013 was an increase in sales in the area of 20% compared to the previous year 2012, consequently increasing the participation of the brand. Secondary and important achievements is the active participation in the mining sector for the promotion of PPE in the states of Sonora, Chihuahua and Sinaloa, having a great positive impact on the sales numbers of 2013.Technical Sales Representative
Praxair2008.01-2012.12(5 years)• Started at Praxair as an Industrial Gases Technical Applications Engineer for developing new clients the first year generating a additional income to the company of more than USD$82,000.00 in new sales, obtaining Promotion to Technical Sales Representative of Industrial Gases in 1 year 5 months of have entered.
Educational experience
IPADE Business School
In Company training, Coaching and management2017.02-2017.12(a year)Mecatronica, Maestria en Negocios de Innovacion
Tecnologica2002.01-2007.01(5 years)Universidad Panamericana
ESPECIALIDAD DIRECCION DE OPERACIONESUniversidad Panamericana
ESPECIALIDAD FINANZAS CORPORATIVASUniversidad Panamericana
ESPECIALIDAD DE GESTION DEL CAMBIO E INNOVACION
Certificates
Fall Protection Competent Person
Achieve Global Professional Sales
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