Summary

Work experience

• B2B Marketing Project Specialist

  Transformedia Marketing Consultancy

  2025.01-Current

  (a year)

  Support independent project for Transfomedia Marketing Consultancy with digital marketing execution, social media coordination, content creation, and campaign support. Assist with campaign coordination, content planning, reporting, and operational marketing activities for project-based client. Leverage AI tools (ChatGPT, Gemini, Claude) and prompt engineering to optimize content workflows, research processes, and operational efficiency.
• Regional Marketing Specialist

  DXC Luxoft

  2022.07-2024.12

  (2 years)

  Executed regional B2B marketing and brand initiatives across LATAM, focusing on hands-on campaign execution, content production, and marketing operation optimization. Managed day-to-day social media posting, content scheduling, and campaign assets across digital channels. Executed end-to end omnichannel marketing campaigns, driving 60% increase in MQL and 35% increase in SQL via hands-on campaign management. Created marketing collateral, presentations, brochures, and social media content. Coordinated virtual and in-person events, conferences, and brand activations; managed vendor relationships and budget tracking. Conducted campaign performance tracking, reporting, and data analysis to support marketing optimization. Supported hands-on execution of trade show participations, including Talent Land event in Mexico (budget of approximately 300,000 MXN) with booth setup, activations, and social media coverage. Coordinated remote operations support for Web Summit Rio de Janeiro, including vendor logistics and material preparation from Mexico headquarters.
• B2B Marketing Specialist

  Transformedia Marketing Consultancy

  2020.09-2022.06

  (2 years)

  Supported digital marketing initiatives, content coordination, and campaign execution for clients across different industries. Assisted with social media management, branding support, and digital content creation to help strengthen client visibility and engagement. Collaborated on marketing projects for clients including Overtoom Art Gallery, Victoria’s Flower Shop, Menu Local, and Dentalkinesio.
• Digital Marketing & Communications Manager (Hands-on Execution)

  Intermoda

  2018.11-2020.08

  (2 years)

  Led end-to-end hands-on marketing execution for Intermoda, one of Latin America's largest fashion trade shows, responsible for daily social media operation, content creation, video editing, and full-cycle event execution. Social Media Execution: Managed daily Instagram/Facebook posting, content scheduling, live streaming during exhibitions, and account maintenance. Marketing Material Production: Created posters, brochures, exhibition banners, and roll-ups via Canva. Edited short social media videos and created approximately 15+ visual assets per day during live events, delivering approximately 60+ total marketing materials across four-day exhibition cycles using Canva and CapCut. Event Execution: Coordinated end-to-end execution of 2 major annual trade shows, managing budgets of approximately MXN 1,000,000 per event contributing to the organization's most profitable year in 2019. Responsibilities included vendor sourcing and coordination, on-site setup supervision, live execution management, and post-event analysis and reporting. Additionally supported smaller marketing activations and brand initiatives throughout the year. Managed real-time marketing coverage during four-day exhibitions, including social media posting, media coordination, influencer collaborations, and live brand visibility execution.
• Marketing Specialist

  The Brand Health Agency

  2015.11-2018.08

  (3 years)

  Supported strategic marketing initiatives, branding campaigns, email marketing, social media content coordination, and vendor management for multiple clients. Collaborated event planning for Government, Hospitality and Technology industry. Managed print contractors and other promotional vendors. Created content for E-mail marketing campaigns (Mailchimp). Developed and curated engaging content for social media platforms with the marketing team and collaborate to create social media schedules. Industries/clients: C&A, Elanco (Novartis), De Franca Hotel Boutique, Hacienda y Casonas de Jalisco, IJALTI.
• Junior Communications Coordinator

  Guadalajara City Government

  2012.10-2015.10

  (3 years)

  Managed internal communication initiatives, media coordination, social media support, PR events, and editorial content for government communication projects. Editor in chief of the internal magazine "Mi Guadalajara". Coordinated monthly meetings with government agencies. Community Manager at the official government accounts.
• Financial Advisor

  Seguros Monterrey New York Life

  2010.11-2012.08

  (2 years)

  Supported client relationship management, customer communication, and business development activities.

Educational experience

• Esden Business School, Madrid, Spain

  Communication, Events & Public Relations

  2019.04-2020.01

  (10 months)
• Esden Business School, Madrid, Spain

  Specialized Training: Luxury Brand Management, Protocol & Event Organization, E-commerce & Social Media Marketing

  2019.09-2019.09
• Universidad del Valle de Atemajac, Zapopan, Mexico

  Communications

  2006.08-2010.01

  (3 years)

Languages

Certificates