Maritza Jimena's Resume

Maritza Jimena

Health Science Marketing Intern

Female

Activity Execution/Marketing Planning/Market research and analysis/Event Planning/Business Data Analysis

Live in Mexico

Nationality Mexico

Summary

Digital marketing professional with an MBA, a Master's in Digital Marketing, and a Bachelor's in Marketing & Advertising, bringing 4+ years of experience managing integrated digital campaigns, social media strategies, and creative agency partnerships. Skilled in campaign planning, performance measurement, and budget reporting across multicultural, fast-paced environments. Passionate about building brands that connect with people through functional, well-crafted digital experiences, and about working in value-driven organizations that combine commercial ambition with positive social impact.

Work experience

Health Science Marketing Intern
Infosys Instep
2025.06-2025.09
(4 months)
Partnered remotely with the Vice President of Health Sciences Sales and a cross-functional, international team to build the marketing narrative for an Innovation Hub and client attraction initiative. Delivered strategic marketing content over a 10-week program at company headquarters, supporting client engagement across global markets Researched industry trends and crafted messaging aligned with innovation and client acquisition goals in a multicultural team environment.
General Manager
Mille Manus
2023.08-2024.09
(a year)
Led 6 communication initiatives to integrate a continuous improvement mindset into operations and customer service while fostering a culture of respect, diversity, and fairness through monthly meetings with company's owner. Developed a new onboarding process; empowered employees to take ownership of improvement projects, providing training and resources as needed, reducing turnover rate by 80% . Optimized 100% inventory management by eliminating slow-moving stock through targeted clearance strategies and implementing control systems, enhancing employee decision-making. Managed booth presence at advertising industry trade shows, overseeing on-site logistics, team supervision, and brand representation to support client engagement and business development. Planned and executed corporate breakfasts and dinners for groups of up to 50 people, coordinating vendors, managing timelines, and overseeing the full guest experience from setup to close.
North America Sales Representative
Jinhao Color Printing
2023.08-2024.05
(10 months)
Strengthened client relationships, resulting in 100% account retention, 10% upselling, and reactivation of 2 dormant accounts Acquired 5 new clients through targeted outreach at international book fairs and on-site visits, building a consultative, long-term networking approach.
Co-Founder | Brand Strategist
Etcétera Estudio
2020.05-2023.12
(4 years)
Built tailored branding and digital awareness strategies grounded in audience research, achieving a 43% conversion rate on acquisition campaigns. Briefed and managed creative production end-to-end, coordinating 4 specialized roles across projects and assigning talent based on client needs to ensure consistent quality. Owned 60% of client relationships and full commercial operations, driving retention and generating average profits of 30K per project.
Account Manager & Strategist
BS&Co.
2022.08-2023.07
(a year)
Managed creative agency–client relationships across 50% of the active client base, delivering an 80% positive review rate by proactively solving requests and aligning creative with business goals. Designed and executed email marketing campaigns with a 5-person team, tracking KPIs and delivering data-driven monthly performance reports to inform optimization.
Social Media Strategist and Community Manager
BrightSea, Inc
2020.11-2021.12
(a year)
Built and executed an integrated digital branding strategy across website and social media channels, managing 50% of corporate communications. Defined the social media strategy and communication guidelines across every brand touchpoint, strengthening brand positioning and awareness by 30%. Drove a 75% engagement increase in the first month through a combined organic and paid social strategy, continuously optimizing based on performance data.
Creative Project Coordinator
Learning from and for life
2020.06-2020.11
(6 months)
Coordinated cross-functional creative teams to deliver 65 educational videos during the pandemic, ensuring on-time execution under tight timelines.

Projects

Learning from and for life
Creative Project Coordinator
2020.06-2020.11
(6 months)

Educational experience

IPADE Business School / Mexico City, Mexico ESCA / Casablanca, Morocco
Full-Time MBA
2024.01-2026.01
(2 years)
ESDEN Business School
Master's Digital Marketing
2021.01-2022.01
(a year)
CENTRO de Diseño, Cine y Televisión
Bachelor's Marketing & Advertising
2016.01-2020.01
(4 years)