Pilar

Marketing & Events Execution Specialist
FemaleMarketing Planning/Marketing/Event Planning/Activity ExecutionLive in MexicoNationality Mexico
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Summary

Bilingual Marketing Execution Specialist with 20+ years’ continuous hands-on experience (Mar 2002–Present) across Mexico and LATAM. Focused on execution: social media operation, marketing material design/production, on-site trade show execution, product document management, daily client follow-up and project budget control. Executed 100+ brand activities and international exhibitions, independently managing budgets of USD 5K–50K per event. Spanish (native) and English (C2); fast learner able to quickly adapt to LED industry execution tasks.

Work experience

  • Marketing & Events Execution Specialist

    Local Marketing Agency
    2024.01-2026.04(2 years)
    Responsible for daily full-time marketing execution work, including social media content creation, marketing material design, product document sorting and update. Support brand exhibition and offline event landing, coordinate vendor docking and on-site execution, and independently control project budget of USD 5,000–50,000 per project to ensure standardized execution.
  • Marketing Product Execution Specialist

    Rovia LLC
    2023.02-2023.12(a year)
    Engaged in product marketing material production, market research, competitor information sorting and client file management, assisted daily brand marketing operation and small-scale event execution follow-up.
  • LATAM Marketing & Events Execution Specialist

    Seek Dharma LTD
    2021.03-2023.01(2 years)
    Responsible for LATAM regional brand offline event execution, on-site layout, material preparation and customer communication follow-up, completing post-event data sorting and summary filing work.
  • Event Coordinator in Destination

    Rovia LLC
    2015.11-2021.02(5 years)
    Executed 140+ member-facing on trip events (largest 2,000 pax), coordinating with hotel partners, vendors and F&B for spaces and on site logistics. Prepared session materials and SOPs, produced marketing and social media content to drive member recruitment, handled escalations and post-event data filing, and managed project budgets of $5K–$50K to sustain ~95% CSAT.
  • Professional Marketing Skill Training & Industry Upgrading

    Full-time Offline Study
    2013.09-2015.10(2 years)
    Participated in full-time professional training covering brand marketing operation, modern social media marketing, commercial exhibition execution and cross-border client communication skills, laying a solid foundation for subsequent marketing execution work.
  • Marketing & Events Execution Specialist

    Xperiencias Xcaret
    2009.06-2013.08(4 years)
    Responsible for corporate brand event and trade show landing execution, marketing material design and production, long-term client relationship maintenance, supplier negotiation and project budget cost control.
  • Marketing & Client Execution Specialist

    Maritur Destination Management Company
    2008.05-2009.05(a year)
    Mainly responsible for incentive group marketing coordination, offline activity auxiliary execution and daily client follow-up maintenance work.
  • Marketing Execution Specialist

    Yaxche Mayan Cuisine
    2008.01-2008.04(4 months)
    Assist brand daily marketing campaign promotion and public relation auxiliary event execution work.
  • Event Coordinator

    Ealing Council London Uk
    2004.04-2007.12(4 years)
    Coordinated the Ealing Summer Festival and Comedy Festival, overseeing vendors, volunteers and site logistics in a multicultural public‑sector setting, which strengthened my communication and adaptability and supported event marketing and local promotion to drive attendance and ensure smooth on‑site operations.
  • Marketing Support Execution Specialist

    Televisa S.A. de C.V.
    2003.06-2004.03(10 months)
    Undertake regional brand marketing support, content arrangement and basic marketing coordination execution work.
  • Events & Marketing Execution Assistant

    Red Bull Mexico
    2002.03-2003.05(a year)
    Responsible for local brand offline event logistics support, material arrangement and on-site auxiliary execution work.
  • Marketing Assistant

    Merck Pharmaceutical
    2001.06-2002.02(9 months)
    Supported day-to-day marketing operations, Coordinated event logistics and vendor setup for marketing activations and on‑site promotions. Prepared event materials, assisted with attendee check‑in and post‑event reporting.

Educational experience

  • Universidad autonoma metropolitana

    Graphic Design & Communication Degree
    1997.09-2001.05(4 years)
  • Centro Universitario de Norteamérica

    Marketing Degree
    1995.09-1999.06(4 years)
    Note: Completed two concurrent degrees (morning and evening schedules), demonstrating strong time management and commitment.

Languages

English
Fluent
Spanish
Native
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