Pilar
Marketing & Events Execution Specialist
FemaleMarketing Planning/Marketing/Event Planning/Activity ExecutionLive in MexicoNationality Mexico
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Summary
Bilingual Marketing Execution Specialist with 20+ years’ continuous hands-on experience (Mar 2002–Present) across Mexico and LATAM. Focused on execution: social media operation, marketing material design/production, on-site trade show execution, product document management, daily client follow-up and project budget control. Executed 100+ brand activities and international exhibitions, independently managing budgets of USD 5K–50K per event. Spanish (native) and English (C2); fast learner able to quickly adapt to LED industry execution tasks.
Work experience
Marketing & Events Execution Specialist
Local Marketing Agency2024.01-2026.04(2 years)Responsible for daily full-time marketing execution work, including social media content creation, marketing material design, product document sorting and update. Support brand exhibition and offline event landing, coordinate vendor docking and on-site execution, and independently control project budget of USD 5,000–50,000 per project to ensure standardized execution.Marketing Product Execution Specialist
Rovia LLC2023.02-2023.12(a year)Engaged in product marketing material production, market research, competitor information sorting and client file management, assisted daily brand marketing operation and small-scale event execution follow-up.LATAM Marketing & Events Execution Specialist
Seek Dharma LTD2021.03-2023.01(2 years)Responsible for LATAM regional brand offline event execution, on-site layout, material preparation and customer communication follow-up, completing post-event data sorting and summary filing work.Event Coordinator in Destination
Rovia LLC2015.11-2021.02(5 years)Executed 140+ member-facing on trip events (largest 2,000 pax), coordinating with hotel partners, vendors and F&B for spaces and on site logistics. Prepared session materials and SOPs, produced marketing and social media content to drive member recruitment, handled escalations and post-event data filing, and managed project budgets of $5K–$50K to sustain ~95% CSAT.Professional Marketing Skill Training & Industry Upgrading
Full-time Offline Study2013.09-2015.10(2 years)Participated in full-time professional training covering brand marketing operation, modern social media marketing, commercial exhibition execution and cross-border client communication skills, laying a solid foundation for subsequent marketing execution work.Marketing & Events Execution Specialist
Xperiencias Xcaret2009.06-2013.08(4 years)Responsible for corporate brand event and trade show landing execution, marketing material design and production, long-term client relationship maintenance, supplier negotiation and project budget cost control.Marketing & Client Execution Specialist
Maritur Destination Management Company2008.05-2009.05(a year)Mainly responsible for incentive group marketing coordination, offline activity auxiliary execution and daily client follow-up maintenance work.Marketing Execution Specialist
Yaxche Mayan Cuisine2008.01-2008.04(4 months)Assist brand daily marketing campaign promotion and public relation auxiliary event execution work.Event Coordinator
Ealing Council London Uk2004.04-2007.12(4 years)Coordinated the Ealing Summer Festival and Comedy Festival, overseeing vendors, volunteers and site logistics in a multicultural public‑sector setting, which strengthened my communication and adaptability and supported event marketing and local promotion to drive attendance and ensure smooth on‑site operations.Marketing Support Execution Specialist
Televisa S.A. de C.V.2003.06-2004.03(10 months)Undertake regional brand marketing support, content arrangement and basic marketing coordination execution work.Events & Marketing Execution Assistant
Red Bull Mexico2002.03-2003.05(a year)Responsible for local brand offline event logistics support, material arrangement and on-site auxiliary execution work.Marketing Assistant
Merck Pharmaceutical2001.06-2002.02(9 months)Supported day-to-day marketing operations, Coordinated event logistics and vendor setup for marketing activations and on‑site promotions. Prepared event materials, assisted with attendee check‑in and post‑event reporting.
Educational experience
Universidad autonoma metropolitana
Graphic Design & Communication Degree1997.09-2001.05(4 years)Centro Universitario de Norteamérica
Marketing Degree1995.09-1999.06(4 years)Note: Completed two concurrent degrees (morning and evening schedules), demonstrating strong time management and commitment.
Languages
English
Fluent
Spanish
Native
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