Roberto's Resume

Roberto

Regional Business Development Manager, LATAM

Male

41 y/o

Commercial Director/Sales Director/Regional Sales Director/Country Manager

Live in Mexico

Nationality Mexico

Summary

Senior commercial leader with 20+ years of experience driving revenue growth, market expansion, channel development, and go-to-market execution across Mexico and Latin America. Proven track record launching and scaling international brands — including companies from China, Europe, and the U.S. — through distributor and dealer networks, strategic accounts, and channel-driven B2B environments. Combines a strong hunter mindset for new business creation with equally strong farmer capabilities for long-term account development and partner growth.

Work experience

Regional Business Development Manager, LATAM
Sunon (圣奥)
2025.09-Current
(a year)
• Lead commercial development and market expansion for Mexico and selected LATAM markets, with responsibility for channel growth, strategic account development, and brand positioning. • Drive new business generation with dealers, distributors, architects, designers, and end-user accounts while strengthening existing partnerships and expanding market coverage. • Manage pipeline development, opportunity follow-up, forecasting, and coordination with regional and global stakeholders to improve execution and accelerate commercial conversion. • Represent the company in customer meetings, product presentations, dealer onboarding, and market-facing initiatives to strengthen long-term market penetration in Mexico.
Territory Sales Manager, Mexico
Humanscale
2018.07-2025.08
(7 years)
• Led all commercial and business development activities for Mexico, owning market growth, dealer performance, revenue development, and commercial execution in a high-autonomy structure. • Managed relationships with dealers, architects, designers, corporate real estate stakeholders, and multinational end users across enterprise, private, and public sectors. • Directed RFP and proposal processes, supported specification efforts, and increased brand visibility through targeted market initiatives and industry engagement. • Expanded pipeline from $720K to $5.6M in 36 months through dealer performance optimization and new vertical development. • Delivered +57% vs. target, earning President's Club recognition. • Restored revenue momentum by expanding market presence into enterprise and public sector verticals.
Country Manager
Fujian Centerm (福建升腾)
2013.01-2018.06
(5 years)
• Managed regional sales and business development across fintech, POS, mPOS, kiosk, and self-service solutions, consistently exceeding targets through new customer acquisition and channel expansion. • Led direct and indirect sales strategies across distributors, OEM/ODM manufacturers, ISVs, PSPs, and channel partners throughout Mexico and LATAM. • Maintained disciplined pipeline management, forecasting, executive reporting, tenders, RFPs, technical proposals, and solution positioning across the region. • Collaborated cross-functionally with product, technical, and marketing teams to support go-to-market execution and customer engagement. • Grew annual sales from $10.6M to $30M through customer acquisition and channel expansion. • Built a regional channel network across Mexico, Argentina, and Brazil. • Positioned Centerm as the leading Chinese POS brand in the LATAM region.
Business Development Manager
AIROS
2008.02-2012.12
(5 years)
• Developed and expanded a regional partner ecosystem — distributors, VARs, system integrators, and MSPs — to increase market reach and channel productivity across Mexico and selected LATAM markets. • Identified and grew strategic accounts across thin clients, endpoint devices, VDI, and cloud-workspace solutions through consultative sales and partner enablement. • Delivered product demonstrations, POC support, and executive presentations to strengthen customer engagement and accelerate pipeline conversion. • Supported go-to-market execution through solution positioning and consultative engagement with business and technical stakeholders.