Work experience

• Sales Manager

  Robert Bosch Ltd. (Bangkok office

  2017.01-2021.05

  (4 years)

  Bosch Rexroth (Rayong branch) Number of employees: 35 , new business development -4 (3 x sales&1xapplication engineer) Report to: Business Global unit by group of products in Germany, & cooperate in APAC as anchor point Responsibilities: · Build a sales strategy development, implement action plan, launch marketing campaign by innovation from global to local · Create new value by Innovation, Smart-Digital, Green, Sustainable business, across multiple industries and contribute to be Solution Specialist of applications, along Unique Selling Points beyond others · Encourage the value selling of solutions, turn prospects into revenue · Utilize solutions by selling value initiatives, and a focus on recognized opportunities and needs to drive key accounts strategy · Leveraging our business expertise across a broad range · Realize customer ‘s exact needs by Valued Selling & SPIN (Situation, Problem, Implication, Need) · Pursue along service, installation, project management through cross functional team in regional, global unit in Europe >>> KPIs Achievement · Customer Satisfaction _Survey, Net Promoter Scores (6.8 /10 _Y24, from 4.6 /10 _Y23, from 2.8/10_Y22) · New business development growth from new accounts, new areas by double digit rate, growth: 16% by new business, as in following table: Y24 Total 650MB/(increase 90M B) for new biz from scrap area. · New biz growth & International project FA & Automation projects cooperation by double digit growth above. · Leveraging data one can valuable insights into customer behavior, market trends, and operational efficiency. · Measure customer feedback, ratings, and reviews to gauge satisfaction levels. Consider factors such as response time, problem resolution, and overall customer experience. · Compare your KPIs with historical data, Industry standards, and competitor performance. Identify areas to improve after-sales operations. # Manage automation projects across regional & global, through local presence operation & collaboration. # Forming new business clusters through expansion into adjacent businesses networks either local or global. Reason for leaving: The company will be changing share holder by new policy and re-open new one by different structure.
• Industrial Solution Provider

  STAUBLI (Thailand) Co.,Ltd. Business

  2013.01-2016.12

  (4 years)

  Product: Fast Moving Technology for Mechatronics Industrial Connectors, QMC, Robotic & Quick Connectors Tools, Mold Change Automation Report to Business Unit director at Hongkong Asia HQ & Swiss technical support advisor Responsibilities: · Identify product solutions to new business development activity for parts, automation and related technology products, including preparing technical detail, propose best available equipment, technology, budget and document for advance solutions. · Managing multiple for international key projects for key accounts in global international projects. · Developing and implementing comprehensive marketing plan of international projects. · CRM to analyze customer business opportunity, understand market trends, customer needs and competitive analysis to identify opportunities to develop and grow existing and new business. · Expertise to Fast Moving Technology for mechatronics connection and valves, Quick Mold Change (QMC), Robotic Tools Changer and Robot technology. KPIs Achievement · Increase in market share for automotive & plastic market 15% (previously 8%). · For mold automation, new 3 accounts from zero, promoted new QMC and mold loading automation Technology to tier one automotive & plastic market at NYC, BKF, CH, resulting Euro 2 million. · For Robot and tool changer by 120 units, at Hutchinson Technology, Michelin and Stamford Wheels. · For Electronics IT as cooling connectors projects for Fujikura / Fujitsu, potential order Euro 2 million. · Attend industrial trade show for Assembly technology at Bitec. Got annual new prospect 30 enquiries. · Vetted & reached out to 50 prospects visit a month, achieved annual revenue total Euro 9.8 million, 50% is new business as international projects. Closed 93 percent on time of sales order. >>> KPIs Achievement · Sustain for all Global Key Account by local operation in FMCG, Consumer, Packaging, F&B by Growth 12%. · For mold injection - automation, new 4 accounts from zero, promoted new QMC and mold loading automation for tier one automotive & plastic market at Nissan Powertrain, NYC, BKF, CH group. · Connectors for Electronics IT Cloud of Google as cooling projects done Fujikura / Fujitsu. · Resulting of new biz order in total, Euro 2 million, as international cross project. # Developing and implementing comprehensive marketing plan of international projects. # CRM to analyze customer business opportunity, understand market trends, customer needs and competitive analysis to identify opportunities to develop and grow existing and new business. Reason for leaving: No management handle directly in Thailand so far, once the company was taken over with Multi-Contact AG and restructured. 4. Period: Jul 2009 – Dec 2012
• New Business Development Manager

  KVC Industrial Supply Sdn Bhd

  2003.07-2009.06

  (6 years)

  Subordinate: Thai staff 4 and sub-coordinate with HQ Malaysian 6 Responsibilities: · To lead the team of Sales & Marketing for new business, included customer service operation. · Proliferation to new Sales-Market Technologies & Trend to develop new equipment range. · Offer alternative equipment function following customer application by global sourcing network. · Create and use market analysis to determine customer needs, price schedules, discount competition. >>> KPIs Achievement · Generate an initial sale to capital of $8M to develop new business with global supply chain network. · Promote to new customers for alternative solution, achieved 72% of new sourcing through network. Reason for leaving: Find a new challenge.
• Engineering Manager and Sales Service

  Ataru Engineering (Thailand) Co.,Ltd

  1999.07-2003.06

  (4 years)

  new Thailand plant Responsibilities: · Setting up new plant as a pioneer team. Through cross functional team to drive business growth. · Cooperate between top Management by Periodically Operation Performance Reviews. · QMR, ISO working team, with coaching staff to enhance ability to comply ISO system as target. >>> KPIs Achievement · Delivery Schedule, controlled by Master Schedule, on time delivery as customer 96%, Yield 98.2%. · Supervise up to totally 30-50 employees at beginning among cross functional team. Direct mange the engineering & operation with sales service by 15 engineer force. Also directly report to plant director, can succeed ROI to new operation within 3.5 years since open new operation in Thailand. Reason for leaving: Find a new challenge in Sales role, challenging to be a sales function that will deploy of negotiation skill and use experience of end user (engineering user background) into new Sales role too
• Development and Process Engineer

  Rohm Apollo Electronics (Thailand) Co.,Ltd. Business

  Japanese advisor Responsibilities: · Initiate ideas for totally quality activities improvement by TQM / TPM, bottom-up activity. · New Machine Setting Up, Machine Alignment, New line balancing, Line Correlation & Reliability. · Continuously improve process line's capability by QC Tools and SPC (Statistical Process Controls). · Manage with initiate Kaizen & TPM by process quality activities through organization. >>> KPIs Achievement · Zero Claim (Customer complains) - Critical Claim items can be reduced from 14 to 5 issues. · Zero Defects (defect products) - production yield can go up from 95% to 98%. · QC circle activity prize awarded 1st Representative to attend Presentation in HQ Japan in Y2000 · Reason for leaving: Career path. · Reference: Puriwat 088 599 7959 (Robert Bosch), Chainarong 092 012 7154 (MMI System), Budsakorn 082 942 4889 (Staubli) Company Success _KPI by BD (Business Development) Revenue (average) Achievement % Robert Bosch Rexroth division Growth: 16% by new business new account established, for new OEM booking 0, 5M Euro for Y25 (200M B), Y26 10M Euro from scrap by new biz Directly report, Business Global unit by group of products in Germany, & cooperate in APAC as anchor point. FA: Factory Automation, Brand: Bosch & Rexroth. Channel B2B: Key Global End Users / Partner: Dealers, Turnkeys Motion & Control-Drive, I4.0, CtrlX, Linear Motion, Servo Press, Conveyor, Transfer, AL Profile kit, Cobot, AMR MMI Systems Machine Automation, customized design $ 30 M. USD (990 MB) (Total), included by 5% of new biz of new projects by new accounts (Biz: Integrator of Solutions) 95%, $ 28.5 M. USD Growth: 12- 15%by new biz Directly report to Business sales director and Engineering Development director at Singapore HQ (Products: Turn-key of Automation Machines-Lines, System Integrator) Successful Experiences of Value Selling bySPIN: Situation _ Problem _ Implication _ Need Double-Digit Business Growth of New Business Development & Value Selling High focus - Industrial Segment: Smart -Digitalize / Green / SUSTAINABILITY / Fast Moving Technology Automated Manufacturing Systems with specialized partners established Electronics, Hi-End Electronics, Semicon, EMS, HDD, I4.0 Innovation, Plastic & Injection, Home Appliance, Automotive, Tier1, EV Battery, Recycling EV Battery, Metal-Casting, Chemical Performance Material, Consumer, FMCG, Process Industries, Packaging, F&B, Life Science / Medical - Health Care products. & Assembly Processes of manufacturing by automated system and line improvement
• Business Development

  MMI Systems Technology (Thailand) Co.,Ltd

  Business: System as Solution Provider Industrial mechatronics equipment integrated with service, ex. Robotics, Vision System & Technical Sales Manager Report to: Business sales director and Engineering Development director at Singapore HQ Responsibilities: · Penetrate new sales opportunity. Also maintain Key Account following budget with program team. · Communicate customer and all supply chain network for inquiries as customized automation systems. Choose general or technical language based on customer understanding of product working function. · Cooperate, work out to design, procurement, costing, logistic team both local operation & HQ team to understand customer requirement timely base to update new project management. · Directly drive follow up & review & cooperate to all management team for new business projects through management team at HQ & Thailand operation. >>> KPIs Achievement · Raise up sharing market in new accounts & new applications of new area, increase 5% from before 0. (Also remain existing business including new business in total of $28.5 million for annual budget with achieved average 95% of target) # Penetrate new sales opportunity. Also maintain Key Account following budget with program management team Reason for leaving: Not stable of sales once acquiring biz of new big sharing holder, who will handle sales by others.