Work experience

• Senior Manager Sales Business Development

  LG Electronics

  2023.11-Current

  (2 years)

  Saudi Arabia Led critical strategic initiatives across partner channels, identifying and executing long-term business opportunities that drove market expansion and profitability. Conducted quantitative and qualitative analyses to translate complex data into actionable insights, optimizing partner channel performance and improving market competitiveness. Managed the full lifecycle of projects from initiation to execution, ensuring effective budgeting, resource allocation, quality assurance, and timely delivery. Oversaw distributor stock inventory management, implementing sales plans and monitoring stock movement (In/Out) to resolve stock issues and maintain efficient operations. Kept pace with industry trends, Giga/Mega projects, and competitor activities, identifying and capitalizing on new business opportunities as both a direct and indirect vendor. Owned and successfully executed Agentic AI POCs, Pilots, and Productizations, ensuring alignment with client expectations for public and government projects. Key Achievements Increased hospitality track market share across regions by 6%, surpassing key competitors. Awarded for excellence at NEOM Villages, showcasing superior performance in hospitality, MNT signage, and LED solutions implementation, contributing to a project valued at over $4.5M. Successfully delivered prestigious projects for top-tier brands including Radisson Group, Accor, IHG, Marriott, Gong-cha (Chain), Aramco NGL, and Amaala, with a combined project value exceeding $6.5M.
• Country Sales Manager

  LG Electronics Saudi Arabia

  2023.11-2025.05

  (2 years)

  Riyadh, Saudi Arabia Developing National Sales Strategy: Design and implement comprehensive sales strategies targeting market growth within the country. Set annual and quarterly financial goals, ensuring their achievement through effective plans. Managing the Sales Team: Lead and manage sales teams across the country, setting sales targets, training, and guiding the teams to achieve optimal performance. Provide support and supervision to keep the team motivated and maintain excellent performance. Market and Sales Performance Analysis: Monitor and analyze market trends and sales through regular reports. Use data and analytics to predict future trends and make informed strategic decisions. Building Relationships with Key Clients: Develop and strengthen relationships with key clients and stakeholders in the local market. Work on identifying new sales opportunities with both existing and new customers. Managing and Expanding the Distribution Network: Coordinate and expand the distribution network in the market to ensure efficient product distribution. Collaborate with strategic partners and distributors to achieve sales goals. Overseeing Contract Negotiations: Manage and guide contract negotiations and agreements with customers and distributors. Ensure favorable sales terms while maintaining the desired returns for the company. Sales Reporting and Analytics: , including continuous performance analysis. Suggest adjustments or changes to sales strategies based on market analysis. Monitoring Competitors and Market Trends: Track competitor activities and provide insights on emerging opportunities and challenges in the market. Adapt to market and technological changes to ensure market share and competitiveness. Managing Budget and Financial Planning: Create the annual and quarterly sales budget and operate within the approved budget.
• Business Development Manager

  Samsung Saudi Arabia for Business

  2022.01-2023.11

  (2 years)

  Riyadh, Saudi Arabia Conduct Market Research: Analyze emerging trends and customer behavior within the display industry, identifying key opportunities and creating actionable insights to drive business growth. Develop & Implement National Business Development Strategy: Design and execute a comprehensive strategy aimed at driving sales, optimizing revenue streams, and expanding market share in alignment with overall corporate goals. Establish Strategic Relationships: Identify and cultivate relationships with key decision-makers, stakeholders, and potential clients across a variety of industries to increase market penetration and foster business development. Manage & Strengthen Partner Channels: Oversee and manage strategic partner channels, ensuring effective communication, relationship-building, and expansion to maximize business opportunities. Optimize System Integrator Channels: Drive the onboarding of new partners within the system integrator channel to boost sales performance, increase market coverage, and accelerate growth. Negotiate & Close High-Value Contracts: Lead negotiations, close high-value deals, and secure strategic partnerships, enhancing revenue opportunities and solidifying business relationships. Collaborate with Internal Teams: Coordinate closely with sales, marketing, and technical teams to ensure business objectives are met and service delivery is seamless, providing an integrated approach to client needs. Drive Business Expansion: Lead business development initiatives aimed at expanding market presence and securing new opportunities through targeted strategies and partnerships. Enhance Channel Partner Relationships: Build and maintain strong, lasting relationships with channel partners through continuous collaboration, proactive communication, and tailored business expansion strategies.
• Sales Manager

  IRIS Technology

  2021.10-2021.12

  (3 months)

  Enterprise Business Unit ةيدوعسلا ضايرلا Lead Sales Strategy and Execution: Develop and execute sales strategies for the Enterprise Business Unit, targeting key markets and driving significant revenue growth. Team Leadership and Development: Lead, mentor, and manage a high-performing sales team, fostering a culture of continuous improvement and achieving set sales targets. Client Acquisition and Retention: Identify and secure new enterprise clients while nurturing and expanding existing relationships, driving long-term business success. Cross-functional Collaboration: Collaborate with marketing, product, and technical teams to ensure alignment of strategies, optimize product offerings, and provide tailored solutions to clients. Sales Forecasting and Reporting: Oversee sales forecasting, pipeline management, and performance tracking to ensure alignment with business goals and timely achievement of revenue targets. Develop Key Account Plans: Build and implement strategic account plans for top clients, maximizing opportunities for growth and fostering deep customer loyalty. Negotiations and Closing Deals: Lead high-level negotiations, close large deals, and build strategic partnerships to expand the company’s footprint within the enterprise sector. Market Analysis and Opportunity Identification: Conduct in-depth market analysis to identify emerging trends, competitor activities, and new business opportunities, ensuring a competitive advantage. Performance Optimization: Continuously assess and improve sales processes, ensuring maximum efficiency, effectiveness, and alignment with organizational goals. Achieve Sales Targets: Consistently achieve and exceed sales targets by leveraging advanced sales techniques and maintaining a client-centric approach.
• Services Sales Manager

  Huawei

  2019.10-2021.09

  (2 years)

  Lead Sales Strategy and Execution: Develop and execute sales strategies for the Enterprise Business Unit, targeting key markets and driving significant revenue growth. Team Leadership and Development: Lead, mentor, and manage a high-performing sales team, fostering a culture of continuous improvement and achieving set sales targets. Client Acquisition and Retention: Identify and secure new enterprise clients while nurturing and expanding existing relationships, driving long-term business success. Cross-functional Collaboration: Collaborate with marketing, product, and technical teams to ensure alignment of strategies, optimize product offerings, and provide tailored solutions to clients. Sales Forecasting and Reporting: Oversee sales forecasting, pipeline management, and performance tracking to ensure alignment with business goals and timely achievement of revenue targets. Develop Key Account Plans: Build and implement strategic account plans for top clients, maximizing opportunities for growth and fostering deep customer loyalty. Negotiations and Closing Deals: Lead high-level negotiations, close large deals, and build strategic partnerships to expand the company’s footprint within the enterprise sector. Market Analysis and Opportunity Identification: Conduct in-depth market analysis to identify emerging trends, competitor activities, and new business opportunities, ensuring a competitive advantage. Performance Optimization: Continuously assess and improve sales processes, ensuring maximum efficiency, effectiveness, and alignment with organizational goals. Achieve Sales Targets: Consistently achieve and exceed sales targets by leveraging advanced sales techniques and maintaining a client-centric approach.
• Sr.Sales Supervisor B2B

  Mobily

  2018.08-2019.08

  (a year)

  Proven track record in sales leadership, business development, and operational strategy within the B2B sector. ▪ Successfully established full-scale sales operations, led multiple sales teams across KSA, and developed high-impact sales & marketing strategies. ▪ Spearheaded new business development, driving SME client acquisitions and enhancing market penetration. ▪ Improved customer satisfaction by 25% through service quality enhancements and proactive relationship management. ▪ Played a key role in sales team development, performance tracking, KPI planning, and financial target setting, ensuring alignment with company objectives and risk mitigation strategies for sustained growth
• Senior Key Account Manager

  Zain KSA

  2014.05-2018.06

  (4 years)

  Managed end-to-end account development, service delivery, billing processes, and client relationship management, ensuring high customer satisfaction and retention. Promoted and sold telecom products and services including Voice, Data, and M2M, effectively communicating their value and aligning them with client needs. Identified and leveraged cross-selling and upselling opportunities within existing accounts, significantly boosting revenue generation. Stayed informed about telecom industry trends, emerging technologies, and competitor activities, using this knowledge to shape sales strategies and offerings. Maintained accurate and updated customer records to ensure personalized service and stronger client engagement. Consistently exceeded sales targets, contributing to the growth of Zain Saudi Arabia’s market presence and expanding the customer base. 职位:Sales Account Executive May 2014 - August 2016 (2 years 4 months) Riyadh, Riyadh Region, Saudi Arabia
• Sales Supervisor

  Al Rajhi Industrial Group

  2011.03-2014.03

  (3 years)

  Riyadh, Riyadh Region, Saudi Arabia * Fully responsible for overseeing all sales operations, driving revenue growth, and leading a team of sales representatives, ensuring targets are met and surpassed. * Focused on developing and nurturing long-term client relationships, achieving sales objectives, and ensuring high customer satisfaction through the delivery of top-quality painting products, including industrial coatings, decorative paints, and protective finishes. * Monitored competitor activities and market trends, using this information to adjust and optimize sales strategies for increased market share. * Collaborated effectively with production and logistics teams to ensure the timely and efficient delivery of products, meeting customer deadlines and expectations. * Demonstrated a proven track record in sales, particularly in the painting or construction materials industry, driving performance and generating significant revenue. * Analyzed sales data and provided valuable insights to senior management, supporting informed decision-making and strategic planning.
• Senior Sales Supervisor

  Raya Information Technology

  2008.01-2010.08

  (3 years)

  Hurghada 1, Red Sea Governorate, Egypt * Drove sales of mobile phones, accessories, and related products to both retailers and corporate clients, ensuring consistent revenue growth and market expansion. * Managed pricing, promotions, and discount strategies to optimize profitability and maximize sales opportunities. * Built and maintained strong relationships with both existing and new clients, including retailers, resellers, and distributors, fostering long-term partnerships. * Monitored market trends, competitor activities, and pricing strategies to stay ahead of industry developments and adjust sales tactics accordingly. Page 10 of 11 * Ensured smooth execution of orders, invoices, and payments, maintaining operational efficiency and customer satisfaction. * Prepared and presented comprehensive sales reports, forecasts, and business plans to senior management, contributing to strategic decision- making and goal-setting. * Contributed to the success of Raya's Trade Line of Business, which caters primarily to the consumer market through distribution, retail, and maintenance services for cellular phones and IT products under global brand names. * Worked closely with the retail market through Raya's stores, distributed products through a nationwide network of wholesalers, and provided maintenance services for its products, ensuring high levels of customer satisfaction and product performance.

Educational experience

• Al

  Agricultural economics

  2006.01-2009.01

  (3 years)
• Berkshire college uk
• Hasso Plattner Institute

Certificates