Richard

Sr. Regional Sales Manager
MaleRegional Sales Manager/SupervisorLive in MalaysiaNationality
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Work experience

  • Sr. Regional Sales Manager

    Hikrobot
    2023.01-Current(4 years)
    (3 years 7 months) Job Description: - To develop new business and market share. - To establish strong relationships with channel partners to promote HIKRobotic products or solutions to various industries in Manufacturing and retail industry. - Oversee the Machine Vision, Smart Camera and AutoID products in Malaysian market. - Work closely with channel partners on contract bidding and fulfil customer enquires to win in sales to meet the revenue. - Collect Market data and competitor product portfolio. Analyst and feedback to HQ to get burn-grass solution. - Visit customers to bring more biz opportunities in various industries and strategize to uphold the customer in choosing HIKRobotic solution. Contact me at richard.soo@hikrobotics.com or visit our website www.hikrobotics.com for a better understanding our product which may help you to improve your manufacturing or business solution.
  • Territory Sales Manager

    Datalogic
    2020.12-2022.12(2 years)
    (2 years 1 month) JOB DESCRIPTION TAM is responsible for focusing on end-users but partner engagement is also requested to leverage their resources and cover the geographies effectively. Main responsibilities: • PORTFOLIO MANAGEMENT Develop sales in a specific territory by serving the existing customers, promoting products on Automation and Retail Auto Identification Data Capturing and concluding orders. Map potential prospects customers in the territory by listing customer needs and current suppliers. Meet the portfolio revenue, volume and price targets. Manage client portfolios by balancing mix and product availability. • BUSINESS DEVELOPMENT Develop clients' knowledge and understand client decision-making process and role of stakeholders (buyer, technical buyer, influencer, sponsor). Gather information on client midterm marketing plan/ strategy (new productlaunches) in order to anticipate client future needs / expectations. Work closely with customers and potential customers to understand their needs and marketplace direction. • CONTRACT MANAGEMENT Prepare/present sales proposal and contracts reflecting pricing guidelines. • EXECUTION REPORTING Keep customers updated and collect forecast from the customers to ensure the forecast is met in quarterly basis. • BUSINESS INTELLIGENCE: Gather and maintain an appropriate knowledge of Datalogic products/services offering. Particularly: Sales processes, procedures and policies. Monitor market/customer base evolution with reference to Market conditions, expectations/needs and trends. Observe competitor's activity. • CUSTOMER RELATIONSHIP MANAGEMENT Monitor the quality of the customer relationship by assuring overall satisfaction. • MANAGEMENT OF PEOPLE/MANAGEMENT OF COMPLEXITY: Plan daily activities in relation to customer visits and qualitative objectives to meet revenue targets, maximize customer satisfaction and report timely to the superior level. Negotiate with customers within the limits of the guidelines received.
  • Business Program Manager

    ClassA Industrial (M) Sdn Bhd
    2019.02-2020.12(2 years)
    (1 year 11 months)
  • Business Development Manager

    RS Automation & Robotic System
    2016.10-2019.02(2 years)
    (2 years 5 months) Overall Business Development cum consultant on AutoID & Machines Vision.
  • Country Sales Manager

    Cognex Corporation
    2012.02-2016.09(5 years)
    (4 years 8 months) The main responsibility of this position is to develop & expand the Machine Vision system & Image Based Barcode readers business in the major industries like Automotive, Electronic, Semicon, Pharmaceutical, consumer product and Food & Beverage in ASEAN region through channel partners and direct customers (present Malaysia, 2012-2014: Vietnam, Indonesia,Philippines). Develop the Most Wanted Strategic Account (MWSA) and acquiring new market share. Other Functions/Responsibilities includes: - Develop new business opportunity, newly acquire end user in each region by leveraging with channel partners to convert it into the real business. - Prepare Sales forecast via CRM system and various reporting such as SA visit report and enquiries and competitive analysis. - Achieving or exceeding defined sales targets for the assigned territory. - Conduct periodic Business Partnership / Performance Reviews with channel partners and key accounts. - Conduct high-level customer visit & demo for new products launch. - Advise new business formation on focus industry in the individual region. - Define the product strategy and roadmap, develop the core positioning for the product for the region. - Generate new lead in each region through calling from the database, marketing lead, seminar and FA exhibition event and convert them into a real business in CRM funnel. - Conduct monthly Sales/Product training to Partners/end-user. - Work closely with the partner to win the project in various solutions. - Monitoring partner's activity and ensure they meeting company's direction and goals. - Determine/identify energetic SI and develop them into technically competent SI to handling various Vision & AutoID applications that involve more in-depth communication with machines/conveyors.
  • Account Manager & Sr. Manager of Global Sales

    Foxconn Malaysia
    2010.11-2012.01(a year)
    (1 year 3 months) Main responsibility is to develop new strategy customer in ASIA region. Take full responsibility to expand and develop the key account that could meet US$800k sales goal. Drive force with the direct customer and partner to achieve goal target. Create new Biz opportunity in Dubai to distribute the OEM product.
  • Program Manager

    ESCATEC Electronic
    2009.09-2010.09(a year)
    (1 year 1 month) Overall Program Manager for the specific customer. My responsibility includes customer satisfaction towards ensuring production quality and on-time- delivery, address reasonable commercial issue and product requote (costdown activity). Ensure sales meeting monthly budget/forecast and overall account profitability.
  • R&D Program Manager

    Foxconn
    2007.09-2009.09(2 years)
    (2 years 1 month) Overall Program Manager for specific customer. My mission include project transfer from worldwide to China Manufacturer and interface to customer for R&D and NRE setup.
  • Senior Mobility Hardware Engineer

    NEC Asia
    2004.01-2007.08(4 years)
    7 years 5 months (3 years 8 months) Conduct Project transfer & New Product Introduction. Collate with Product Marketing department to ensure products launch on time. Act as the leader or a consultant to Sales & Service and Marketing arms.

Educational experience

  • KDU-University of Lincolnshire & Humberside

    Computing & Information Techonology
    1997.01-2000.01(3 years)
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