SPS AHA. Reuben has over a decade of experience spanning technical consultancy and support, customer relations and business operations. He is deeply passionate about technology and its ability to transform businesses and empower teams. Reuben has co-founded a home-sharing platform in Singapore and is in-charge of its IT and operations. Prior to that, he was based in Rwanda where he spent almost 3 years building Pan-African Logistics, one of the fastest-growing logistics firm in Africa. Pan-African Logistics was launched in 2013 with the goal of incorporating IT into the logistics industry in Africa, so as to increase efficiency and productivity in a region where technology is just beginning to take hold. He has also amassed hardware and software skills while serving as a technical consultant for the very first Apple Premium Reseller in Singapore. Reuben has lived in Singapore, Sydney and Rwanda, loves the outdoors, photography, travelling and adventure sports.