Regina Inurreta Cancino

Marketing Manager@XID - Digital Services
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Summary

Digital Marketing Manager 7+ years exp. in B2C & B2B | Social Media, Lead generation, Funnel Optimization, Brand Awarness. I’m a Communications Specialist with 7 years of experience in B2C and B2B digital marketing, specializing in results-driven campaigns, multimedia content creation, and social media management. For the past 5 years, I’ve led multidisciplinary and multicultural teams, achieving agile execution and measurable outcomes. Currently, I lead inbound marketing strategies, including email marketing and social media campaign management. I work closely with the sales team to attract qualified leads and analyze marketing data to support data-driven decision-making. My core strengths include effective leadership, project management, time optimization, and event organization. I’m driven by continuous learning, adaptability to dynamic environments, and finding creative solutions to complex challenges.

Work experience

  • Marketing Manager

    XID - Digital Services
    2024.01-Current(3 years)
  • Marketing Country Manager

    AIESEC in Spain
    2022.07-2023.06(a year)
  • Digital Marketing Country Manager

    AIESEC en Mexico
    2021.07-2022.06(a year)
  • Marketing Coordinator

    Quinto Sol
    2018.02-2021.05(3 years)
  • Marketing Manager

    Arre Media
    2016.04-2016.12(9 months)

Educational experience

  • Universidad Nacional Autónoma de México

    Communication, Social Sciences, Bachelor's degree
    2013.01-2017.01(4 years)
  • University of Regina

    Bachelor of Arts - BA, Communication and Media Studies, 8 semester
    2017.01-2017.01
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