Implemented new ad targeting strategies that resulted in a 15% reduction in advertising costs while increased 20% ROI by continuous monitoring and adjustment of ad budgets based on performance data; Fostered a culture of A/B testing for created and translated creative copy in various mediums, reached 16% engagement rate by multimedia content and improved click rate from 12% to 25% by email marketing; Initiated online-to-offline side event, delegated operational tasks to team members, resulting in a 26% increased in event ticket sales; Forecast new business opportunities and managed multiple projects under tight deadlines, organized market data including trend performance tracking and competitor analysis report to provide valuable market insights.

Mar 2023 – Revamped new website via WordPress, optimized content marketing strategies by keywords trend analysis achieved 95+ scores in SEMrush, improved organic traffic rate by 20% and paid search achieved 46% growth via online booking; Pro-actively communicate with stakeholders for various media (e.g. Meta,Xiaohongshu, WhatsApp) and successfully headed a cross-departmental team to consistent brand voice.

Nov 2020 – Attained Top1 ranking in Google by SEO article, strategized content and paid search across Google Ads, Meta and YouTube improved the impression rate and achieved 93% growth in sales; Managed e-commerce and social media platform organic growth 11k+ followers within 3days, navigated various partnership to gain brand exposure (e.g.PARKnSHOP, U Lifestyle, etc.), support TVC production, directly reported to the Marketing Director; Attracted 1,000 participants to offline events through digital marketing campaigns, secured partnerships with influencers, resulting in 20% increase in sales and event sponsorships, achieving 7% conversion rate by retargeting.