Work experience

• Marketing and Sales Operations Lead

  Knight Frank

  2025.02-2026.04

  (a year)

  Led end-to-end deployment across Riyadh & Jeddah brokerage teams. Built pipeline governance structures, real-time dashboards, and performance visibility tools that replaced ad-hoc tracking. Designed a complete broker onboarding, KPI, and performance-tracking system aligned to Knight Frank global standards. Improved execution consistency and accountability across teams. Delivered pricing strategy, investor targeting, and digital performance tracking via Salesforce & HubSpot. Supported engagement with PIF-linked stakeholders — the highest tier of real estate in Saudi Arabia.
• Marketing and Sales Operations | Quality Analyst & Team Lead

  Snap Inc.(via Genpact)

  2023.04-2025.01

  (2 years)

  Genpact is the company that holds all Snapchat operations in the Middle East. Within Genpact, I served as a lead for Snap Inc.'s MENA advertising business — first managing a team of Account Managers, then promoted to lead Account Executives on enterprise-level accounts after the team achieved 100% target attainment. R O L E O V E R V I E W • Led team of 12 across MENA region • Managed $300K–$1M+ advertiser accounts • Monthly, quarterly & bi-weekly reporting cadence • Brand lift studies for top-tier advertisers • End-to-end campaign launch management • Promoted after team hit 100% targets in 2023 K E Y A C H I E V E M E N T S • Phase 1: Led 12 AMs — team hit 100% targets • Phase 2: Led 12 AEs on enterprise accounts • Managed landmark campaigns for Dubai Tourism, Almarai, FedEx. Phase 1 — Leading the Account Managers Workflow Gather Feedback: Collect client input on Snapchat’s services (strengths, areas for improvement) post-meeting. Coach & Empower: Conduct one-on-one debriefs to refine objection handling and Snapchat solution pitching. Secure Partnerships: Confirm client intent and hand over complete account context. Track Progress: Monitor weekly target attainment for Account Managers and address gaps promptly. Quality Assurance & Client Workflow Reviewed all deliverables (proposals, reports, campaign builds) before client handoff. Trained Account Managers to align client business objectives with Snapchat marketing solutions. Supported business development: Ensured Account Managers were well-prepared for client meetings to drive closures. 100% Target Attainment: The team achieved all targets in 2023. Phase 2: Scaling Flagship Campaigns Post-promotion: Led a team of 12 Account Executives managing enterprise accounts ($300K–$1M+ in ad spend per client). Dubai Tourism · Brand Awareness +45% increase in tourism inquiries +30% growth in app downloads within 3 months End-to-end campaign launch + brand lift study Columbia University · Lead Generation +20% rise in applications +35% increase in website traffic during enrollment periods Almarai · Brand Lift Designed and executed a brand lift study for a leading MENA brand. Full-funnel measurement: Ad recall, brand awareness, and purchase consideration. Custom brand lift study + quarterly performance reporting FedEx · B2B Conversion +40% increase in service inquiries +25% growth in B2B conversions within 6 weeks Google Ads Methodology & Results Methodology Audit: Analyze historical data to identify wasted spend, low-quality keywords, and low-CTR content. Structure: Rebuild account architecture (match types, themed ad groups, landing pages). Target: Layer audience segments (in-market, remarketing, custom intent). Optimize: Conduct bid testing, ad copy A/B tests, keyword refinement, and device adjustments. Report: Build Excel dashboards for CPL, ROAS, attribution analysis, and actionable recommendations. Results in Practice Taqat Badela: +60% website traffic in the first month Keyword architecture optimization + display targeting strategy for immediate brand visibility uplift. Egypt Real Estate Market: 28 high-intent leads generated High-intent lead funnel + strong conversion performance + 45% traffic growth. A 6-month search & display strategy delivered conversion-ready leads.
• Marketing and Property Consultant

  Al Tameer Arabian

  2021.04-2023.03

  (2 years)

  • Generated EGP 141.5M+ in property sales through strategic investment advisory. • Conducted comprehensive investment feasibility studies and market research to identify lucrative real estate opportunities. • Developed tailored project proposals and investor data packs for leading developers like Emaar and SODIC. • Closed high-value transactions using bespoke investment strategies and targeted digital acquisition campaigns.
• Marketing & BD Coordinator

  ISVSC

  2020.04-2021.03

  (a year)

  KPI-driven workflow coordination • Government client management (SCOPA, MoH KSA & Kuwait) • Supplier network expansion across India & Europe • Cross-functional performance tracking • Proved operational consistency scales across government & private sectors
• Business Consultant

  ERNST & YOUNG

  2019.09-2020.04

  (8 months)

  Business process optimisation across diverse client engagements • Market research & regulatory analysis with Capital Market Authority • Strategic advisory on digital payments including Apple Pay rollout • Built core skills: structured thinking, client management, data-to-recommendation flow
• Marketing & Communications Intern

  SCHINDLER GROUP

  2018.12-2019.08

  (9 months)

  • Brand communication & digital campaign coordination • CRM engagement tracking • Led team to 1st place in Saudi Arabia at the Google Online Marketing Challenge

Educational experience

• Prince Sultan University

  Bachelor's degree , Marketing

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