Raíssa

São Paulo, São PauloNationality
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Work experience

  • Account Manager | LATAM

    Netflix
    2024.09-Current(a year)
    • Responsible for building the Ad Sales business at Netflix LATAM.Participating in the start of the operation, creating processes, SLAs, troubleshooting for all the medias, launching Programmatic Media and PMP - having Brazil as a reference for this type of media purchase.• Management of all CPG clients as L’Oreal Paris, Unilever, Colgate, Kimberly Clark, J&J, etc. mainly focused on client success, account’s retention and upsell, driving advertising revenue for Netflix.• Development of commercial proposals focused on advertising strategies on Netflix according to the objectives and KPIs of each client.• Elaborating formal commercial proposals, developing the campaign setup inside the platform by creating Deals for programmatic media, PMP and IOs for direct media, implementation of measurement setup with partners like Nielsen, Kantar, Lucid and other solutions.• Elaborating formal commercial proposals, developing the campaign setup inside the platform by creating Deals for programmatic media, PMP and IOs for direct media, implementation of measurement setup with partners like Nielsen, Kantar, Lucid and other solutions.• Development of the setup on the platform and management of the campaign go live (from implementation to final delivery with reporting results).• Creation of Programmatic Media and PMP Deals. • Implementation of Direct Media (IO) campaigns.• Delivery and presentation of daily, weekly, monthly and sponsorship reports to clients with insights, learnings and new opportunities focusing on upsell and campaign retention.• Daily monitoring of campaigns, ensuring delivery of pacing and KPIs• Conducting vertical’s analysis with specific insights to prove Netflix’s value, leveraging accounts spends. Presenting campaign reports with the results, insights, learnings and ongoing opportunities keeping the market goal on track. • Building strategic negotiation offers to the customers as annual deals, JBPs and special rate cards.
  • Customer Success | Brazil

    Spotify
    2024.08-2024.09(2 months)
    • Responsible for managing the biggest verticals clients sending proposals, campaign implementation, campaign performance monitoring, results delivery and focus on upselling and revenue retention.• Team management.• Daily monitoring of campaigns, ensuring delivery of pacing and KPIs.• Creation of new processes and materials to assist the team.• Conducting and presenting training for new Account Managers.
  • Account Manager | Brazil

    Spotify
    2022.10-2024.07(2 years)
    • Responsible for managing all advertising accounts of Finance, Bets, Education and Health & Pharma verticals, mainly focused on client success, account’s retention and upsell, driving advertising revenue growth for Spotify.• Direct contact with clients to get campaign briefings and presenting the best solutions Spotify can offer for their problems/objectives, being a creative or quantitative solution.• Elaborating formal commercial proposals, developing the campaign setup inside the platform by creating Deals for programmatic media and IOs for direct media, implementation of measurement setup with partners like Nielsen, Kantar and other solutions.• Conducting vertical’s analysis with specific insights to prove Spotify’s value, leveraging accounts spends. Presenting campaign reports with the results, insights, learnings and ongoing opportunities keeping the market goal on track. • Conducting and presenting training for new Account Managers.• Building strategic negotiation offers for brands as annual deals, JBPs and special rate cards.
  • Senior Business Supervisor

    Leo Burnett
    2021.10-2022.10(a year)
    Clients: Mondelez (Oreo, Club Social, Trident)• Commercial executive focused on exclusively managing Mondelez brands;• Capture of briefings, leading the projects and monitoring the execution of Jobs with the internal team of the agency;• Prospecting new business and customer opportunities;• Lead innovation projects involving artists, influencers and live events;• Strong relationships with clients;• Actively participating in the development of campaigns with areas of planning, media and creation;• Team management (assistants and interns)
  • Senior Business Supervisor

    Havas Group
    2021.01-2021.11(a year)
    Clients: AbbVie, Alcon, Allergan, Myralis (DPrev).• Commercial executive focused on managing the client portfolio of the Health segment;• Capture of briefings and monitoring the execution of Jobs with the internal team of the agency;• Prospecting new business and customer opportunities;• Building relationships with clients based on trust and respect;• Monitoring of internal materials design strategies and processes;• Team management (assistants and interns);• Development of strategic and tactical plans with customers, according to each objective;• Responsible for budget control and financial reports
  • Senior Account Executive

    McCann Worldgroup
    2019.02-2020.09(2 years)
    Clients: Bristol Myers Squibb, Novartis, Raia Drogasil, Abbott, Eurofarma, Janssen, Takeda.• Commercial executive focused on managing the client portfolio of the Health segment;• Capture of briefings and monitoring the execution of Jobs with the internal team of the agency;• Prospecting new business and customer opportunities;• Building relationships with clients based on trust and respect;• Monitoring of internal materials design strategies and processes;• Team management (assistants and interns);• Development of strategic and tactical plans with customers, according to each objective;• Responsible for budget control and financial reports
  • Account Executive

    REF+
    2018.01-2019.02(a year)
    Clients: Barilla, Tirolez, Itatiaia, Movida Seminovos, Fort Atacadista.• Supervision of digital and offline campaigns;• Communicating with clients to understand their needs and explain product value;• Opening, monitoring, revisions and changes to briefings of advertising pieces;• Participation in status meetings, media, brainstorms and campaign planning;• Control of deadlines and deliveries;• Control of internal flow jobs related to the area of ​​social media, creation, programming, planning, RTV, email marketing and other areas of the agency;• Daily monitoring of the performance of the digitals campaigns;• Responsible for budget control and financial reports
  • Account Executive

    PósClique®
    2016.06-2018.01(2 years)
    Clients: LG, Danone (Activia, Danoninho e Bonafont).• Manage digital clients;• Write creative and planning briefings;• Write detailed reports for the client and the agency;• Meet with clients often to discuss current and future projects;• Customer support and media, creative and other agency sectors;• Support for optimization of digital campaigns and analysis for FaceAds, Bing, Google Adwords, Google Analytics, Programmatic media.
  • Account Assistant

    PósClique®
    2015.12-2016.05(6 months)
    Clients: LG, Danone (Activia, Danoninho e Bonafont).
  • Account Assistant

    DPZ&T
    2014.11-2015.12(a year)
    Clients: Ovomaltine, Kimberly Clark, Bombril, DreamWorks, Shopping Flamboyant(Goiânia) e Twinings.

Educational experience

  • Universidade Presbiteriana Mackenzie

    Publicidade, Propaganda e Marketing bacharelado
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