Pratik

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Head of Global Marketing

NDAHJ ICT SOLUTIONS NAMIBIA AFRICA
2025.01-Current(5 months)
Initiate strategic planning to implement a robust global marketing strategy aligned with the company's ERP, ioT, renewable energy, solar projects, cybersecurity product roadmaps, targeting key industry verticals and geographic regions and identify market trends, competitor analysis, and present automation propositions. · Oversee the company's brand identity and messaging across all marketing channels, ensuring consistency and brand awareness in international markets. · Sign up international trade partnerships and develop a comprehensive brand positioning strategy that differentiates solutions from competitors. · Execute targeted lead generation campaigns across multiple channels, including digital marketing, content marketing, social media, and email marketing. · Create compelling marketing materials and messaging to effectively communicate the value proposition of the solutions to potential mid-market and government entities and manufacturing, port, automobile, mining, oil and gas industry customers. · Manage and nurture lead pipelines through effective lead qualification and sales handoff processes. · Lead global procurement operations, including market segmentation, localization, joint venture, compliances, and campaign execution and touch base with various links as playbook to optimize right EOI and tender information by geo and keywords. · Collaborate with cross-functional teams including sales, product development, and customer success to ensure alignment and smooth marketing operations. · Analysis from marketing dashboards to provide insights into market trends, customer behavior, and monitor funnel and projections · SPOC and interface in technology, SLAs and documentations between partners and end customers · Develop and implement revenue-driven sales strategies, identify market opportunities, and lead high-performing sales teams. · Create brand awareness, execute digital and traditional marketing campaigns, and drive lead generation through targeted initiatives. · Identify and cultivate strategic partnerships, alliances, and new market segments to accelerate growth. · Build strong relationships with clients, understand their cybersecurity needs, and offer tailored solutions. · Monitor industry trends, competitor activities, and emerging threats to refine sales and marketing approaches. · Work closely with technical teams to align product messaging with evolving security challenges and customer pain points · Identify high-potential markets based on energy deficits and government incentives. · Focus on sectors like agriculture, healthcare, and small businesses that need reliable energy solutions. · Offer customized energy solutions based on customer needs (solar, wind, hydro) though bid proposal process · Provide affordable financing options, such as pay-as-you-go models or microloans, to improve adoption. · Emphasize smart energy solutions like IoT-enabled solar systems for efficiency and real-time monitoring. · Offer value-added services like maintenance packages and energy storage solutions. · Utilize digital strategies and social media to spread awareness and attract clients. 12. Freelance Consultant for International Markets in ERP, ioT, digital solutions, UEM, DMS, digital signage solution, video solutions

marketing consultant

AFRICA AND GCC MARKETS
2022.08-2024.12(2 years)
ng, referral program, Bilingual implementations of ERP, ESG, GRC in Dach, Benelux, CIS, LATAM, South Asian markets · RFP and tender search in overseas markets and signup of tender based partner onboarding in target markets of EMEA, ANZ, GCC, Africa, LATAM, APAC regions · Present business cases to Government and private Incs e.g. GCC, African Banks, Insurance, Municipality, Ministry of Croatia, etc on ERP,, ioT, RFx · Prepare EOI and tenders in influential markets to benefit partner success and revenue of 0.5Mn$ per SAP account in implementation or migration · Hunt new technology deals like cyber offensive red teaming, 24/7 monitor, SIEM, UEM, industrial control system and ioT viz, prepaid smart meter water monitor on solar power and integration with ERP solution and other integrations e.g., ESG, GRC, staff augmentation, ioT, smart meter, industrial CCTV on premises or cloud based · Virtual seminars to touchbase foreign entities and plan to achieve 15M$ from new partners QoQ · Save domestic tax by driving exports and partner with fintechs for foreign exchange payment routing benefit options in JVs and contracts · Build staff augmentation models in specialised manpower in ERP clients and companies in international time zones · Co-ordinate with Technology, Finance, HR, IT, Admin and Sales Teams of bidders on forecast adherence and regulatory compliance as per law · Build technology stack planner and predictive funnel to optimise and dimension the work process and export documentation 11. Associate Director Group Partnerships in ESG, Health, Safety, Security, Corporate Relations

Associate Director Group Partnerships

SG AUTO ASSIST PTE LTD SINGAPORE
2021.09-2022.07(a year)
Work with the Board to set the annual operating Plan aligned with priorities, project management, manpower, vendor management and budget · Responsible for execution of manufacturing plant safety, cybersecurity, data security and energy conversion projects, recertification, clearances by coordinating with end customer in different sites and assign process owners for timely fulfilment, create lasting relationships with vendors and partners on policy adherence and rural, site visits · Monitoring and reporting on the status of projects including cost, timing, staffing, liaison with government bodies, local police, nodal agency, security agency (if applicable) · Ensuring adherence to internal and external quality standards and follow ISO specifications and report deviations, disaster/downtime resilience policy and adaptation · Identifying/resolving obstacles to completing biodiversity and social projects on time and report budget deviations due to scope of work changes or external factors · Integrating vendor tasks into the project plan and tracking and reviewing vendor deliverables, quality and safety adherence scorecard · Plan and coordinate the different activities within each stage of the project management process, collect & analyze the findings of activities, report and present the outcomes of analysis during central meetings. Report covers activities performed by various departments (Marketing, Sales, Product, Engineering, Supply Chain, Finance, Legal, HR, Administration) including leave and payroll updates to Management, weekly meeting summary for remote co-ordination activities in safety and security updates · Regulatory reporting system implementation and ESG reporting via MSCI / Sustainalytics / similar platform (real estate- companies following CDP, SASB, TCFD, SBTi, GHG protocol, IGBC, LEED, GRIHA systems) in tandem with number of initiatives out of 17 UNSDG principles, seismic analysis in high real estates of existing and new sites · Visit (in collaboration with Marketing & Sales of different Business Units and Divisional offices) clients, end-users, job-sites to conduct Voice-of-Customer feedback and submit reports and initiate necessary corrections, interventions basis Management evaluation in line with organization’s mission, vision, goals and objectives · Implement safety and security policy with emergency boards in key points of premises and ensure medical kits and nearest hospitalization availability process · Labor law, insurance update and statutory compliance adherence and reporting in impact reports and Management and identify and correct gaps areas, create secured repository drive for all administrative, compliance, finance and nodal documents and ensure timely filing in nodal department through on site person · Capture clients problem, needs, wants and insights and conduct LCA – lifecycle assessment on every new initiative and do impact analysis · Present solutions, concept note, prototypes, new service model options for different segment of clients (onsite, offshore combination) · Review & edit new ideas submitted by colleagues in specific documents for innovation and create pipeline carbon offset funnel · Adhere to SOPs in ISO-9k, ISO-14k, ISO 27k, ISO 45k, OHSAS -18k, and conduct emergency and safety drills, develop manual and HSE kits, entry exit, GRC, data privacy · Adhere compliance in Environment, wastage, recycle, health, safety (chemical, electrical, fire, air hazards) and security for solar, wind energy, EV charging infrastructure · Coordinating and working with key stakeholders (e.g, Manufacturing, Engineering, Global Sourcing , R&D, Supply Chain, Legal, Finance and HR) teams to drive ESG goals · Prepare detailed annual environmental, employee health, and social monitoring reports and update management periodically. · Assist in quantifying and developing ESG impact metrics (in consultation and maintain organization level ESG scorecard on carbon offset, circular economy, YoY carbon footprint impact, CSR and outreach campaigns in online, offline, influencer channels · Ensure timely reporting on ESG parameters and Sustainability Report, UNICEF, PAHO, US DFC, IFC etc., as per the respective guidelines and ensure accurate data is published in the annual report based on inputs received from business functions, EPR filing for carbon disclosure to environmental department. · Drive initiatives to identify and reduce carbon footprint for net zero emissions, including energy efficiency, waste reduction, packaging, and sustainable resource utilization. · Collaborate with R&D, Sourcing, SCM, and/or manufacturing teams to ensure environmentally sustainable practices are implemented in product design and production processes including processes to select suppliers, materials, etc. and meet organizational social objectives viz, CSR, Diversity, corporate campaigns · Manage external stakeholders, agencies, industry groups, and community organizations, to promote the company's ESG initiatives · Approve documentation of vehicle maintenance activities and review audits on maintenance, repair and overhaul operations · Create improvement plans for maintenance processes and management the annual budget for the department and procurement plan for the financial year. · Ensure Workplace Health Environment and Safety (HSE) policies, procedures and regulations are followed. · Review technical recovery/resilience process, complex fault analysis and testing of fleets and systems, maintenance. · Recommend vendors based on proposal evaluation and cost and approve maintenance schedule and manpower plans. 10. Contract work (Robotics, IT solutions) as startup consulting

E-commerce sites Inventory management

ENGINEERING AND PROJECT MANAGEMENT FIRMS
2016.11-2021.09(5 years)
nt, Website traffic analysis (remotely from India and Head office visits in meets) · SKU and product imaging and specifications, responsive pages, headless technology in place · SEO, Digital unpaid marketing via organic channels, Digital paid marketing via social platforms · ORM, customer lifecycle, retention, lead management, health and safety policy, administration, government relations, police · Customer ratings, audit, ISO/HSE/ESG compliance, Image change request approvals, IT infrastructure compliance, cybersecurity, managed service · Corporate collaboration and Partnerships, Online Prices and discount offers, Company generic ID email reverts · Import management, vendor contract, HR, internal audit, administration, quality management, marketplace sites management of SKUs · Virtual events, seminars to attract business houses to innovative solutions and customer experience 9. Head Mobility (Digital, AML, Information Security)

Head Mobility

SHREECHEM FZE UAE
2014.09-2016.10(2 years)
Project owner of web, app solutions to banking and insurance customers and drive efforts to expand and grow in Asia, Africa, Gulf, EU, NAM · Probe, identify scope size and prioritize by assessing customer requirements, scope of work, collaborate to identify API touch points in core banking systems, consider development in offshore-onsite working models, OHSAS and administration processes implementation · Manage, mentor, guide AML CFT team, ORM team, Data breach team on GRC, SOX, PCI DSS, HIPAA, ISO 27k framework adherence, regulatory reporting, nodal agency · Address change request (CR) and identify key areas of intervention in business goals relating of different digital platforms · Report each project timeline and develop program assessment protocol matrix, agile framework and continuous improvement · SPOC for timely reports and escalations in IT project lifecycles, risk assessment and root cause analysis of deviations · Own business transformation projects of seamless customer journeys in various channels of agents and customers · Ensure all digital touch points are in compliance with IT standards, regulatory rules and highest customer satisfaction namely, Retail Branch, Digital interfaces of online and mobile banking, cards with Wallets, web, app interface alerts 8. Segment Manager (Telecom prepaid, postpaid, IR, broadband, DTH)

segment manager

DIGICEL
2014.02-2014.09(8 months)
PACIFIC (fka, TELSTRA AUSTRALIA) · Customer value management, product lifecycle management, grace management, device bundles, international minutes, Subscriber age on network analysis and offerings, subscriber base trends of MoU, ARPM, ARPMb, winback analysis · Create product launch roadmap, new product documentation and feasibility on Director and CxO approvals 7. Senior Manager Marketing (Telecom postpaid and fixedlines)

Senior manager marketing

SISTEMA (MTS) INDIA
2011.11-2013.04(a year)
Prepaid-postpaid acquisition, usage, revenues, retention of subscribers and achieve CSAT, NPS targets · Analysis related to both prepaid & postpaid business health, monitor usage trends for Subs, segment analytics · Minimize Grace & Churn through tracking of pre-expiry monitors, notifications, campaigns, Post call notifications · Coordinate with Head Office Group for approvals with business case benefits & financial impacts, call center communication 6. Assistant General Manager (Telecom prepaid and fixedlines)

Assistant General Manager

RELIANCE COMMUNICATIONS INDIA
2008.12-2011.11(3 years)
Handhold postpaid customer lifecycle and validity options for postpaid users, KAM approvals, plans for corporates, retail, SMB, CUG, global roaming, pooling minute, GB · Understand customer journey trends, plan to improve marketing initiatives, personalization, advertising strategies · Assess digital analytics (web/app capability) and develop use cases to improve usage and customer satisfaction - CSAT rating · Gather business requirements, translate complex functional, technical and business requirements into architectural designs and lead the product Blueprints of retention, anti churn, prevent outgoing call barring, bill delivery, collections, API based integrations 5. Product Manager / Assistant Manager/2promotions (Telecom)

Product Manager

TATA TELESERVICES INDIA (fka
2004.02-2008.12(5 years)
TATA DOCOMO LIMITED) le, devices, fixed phones ensuring base growth via retail, enterprise, corporate, digital channels · Ensure quality of acquisition of new customers, managing base and revenue · Lead, execute go to market strategy for each tariff plan, advisory, regulatory reporting, HQ approvals 4. Business Head (Edutech startup)

business head

INSTITUTE OF AUTOMATION TRAINING INDIA
2003.09-2004.01(5 months)
Certification of engineering students and placement in corporates, technology project management in robotics and automation trainings · Create right partnerships with industry players in RPA projects and recording best practice use cases 3. Sales Officer IT Projects, Bengal (FMCG)

sales officer

MARICO LIMITED INDIA
1999.01-2003.03(4 years)
Project delivery, procurement, budgeting of consumer SKUs · Implement ERP between primary distribution points and organization 2. Sales Executive, Bengal (FMCG)

sales executive

GE LIGHTING INDIA
1997.12-1998.12(a year)
Achievement of Primary & Secondary SKU supply chain in lighting project solutions, RFQ, commercial bids, execution · Draft techno commercial proposals for Sales support and approvals from Commercial Head, DEI policy creation, safety manual 1. Sales Officer (Electronics)

sales officer

BPL LIMITED INDIA
1996.02-1997.12(2 years)
Manage c and f agents, dispatch, delivery, sku management of audios, color TVs, appliances and shipments to dealer & distribution network safely · Brief and train employees and transporters on logistics safety norms for fragile products and helpline support in assistance in shipment transits Regulatory filing addendum and update 1. Regulatory filing experience annexure is below. a. Telecom TRAI (Telecom regulatory authority) b. Security and stock exchange board (SEBI) c. EPR (extended producer responsibility) which is under MoER&CC (Ministry of Environment, Forest and Climate change) for plants, real estate, mfg, transport, banking/financial firms and infrastructure reporting d. In GRC, risk, ESG, HSE audit, additional reports are also to be submitted in compliance management and requisite ISO which is mandatory for vendor recognition. EU taxonomy/CBAM applies for metal imports meaning metal exporter supplying it to EU will have carbon rating effect and also affect the importer’s carbon emission and have to pay additional tax under CBAM . Software platforms like Sphera, Pulsora, Enablon are popular in markets related to plants, however in real estate LEED (%based), BREEAM (grade based) with IGBC score is great. This report goes to sl no (c) and audited and published in company website. This is must for any fund raising or M&A if any climate friendly product or service is there. ISO 14001 and 45001 covers both and such firms may score higher than new comers who file 1st time LCA and ESG. Non filed ESG companies must comply as per legal framework of country. a. Waste management/ recycle/ reuse b. Biodiversity model c. Circular economy model d. ESG disclosure and reporting of GHG protocol scope 1,2,3 2. I know the regulatory filing process however each country's system may vary e.g., In India, Asia the CA firm with legal expert is present at time of submission to regulator. Any ESG role is successful basis sl no (c) clearances. Few global banks have stopped funding non-green buildings and others may follow suit just to give a hint of market trend in climate related effect on business. Reason is funding a non-green or high carbon emission plant seriously affects their own scores. Smooth regulatory filing with no penalty is to be ensured which is the aim. DISCOM, OHSAS, GRC, LCA audit reports and documentations of nodal authorities are inclusive. 3. For medical and pharma, it's central drugs standard control organisation (CDSCO) or FDA in US markets 4. For food companies, it's food safety and standard authority (FSSAI) and hotels need HACCP accreditation/ISO 22000 5. For US region, EPA is nodal authority for ESG EPR filing (environment), FCC is for telecom operators and FED is for banking, all are under Government. Here I have to know EU taxonomy also many clients have US/EU presence. Similarly Asian clients who have US, EU presence, are to file EPR locally. EU client EPR scenario only · In EU dynamics, the EPR filing authority system is very different. For example in France, ESG is under CPCB (Central Pollution Control Board) under MoETS (Ministry of Ecological and Solidarity Transition) for environmental clearances of all industry sectors, ARCEP for telcos (as I handled international roaming) and ACPR for banking (as I dealt Caribbean-EU money transfers in AML CFT clearances in past in banking sector). This applies to any company which has office outside their HQ country. · Please note that the EU CSRD system is different from rest of the world because in EU taxonomy in DACH/Benelux scenario, there is CBAM, double materiality, EPR policy certificate for companies as add-on factors and guided under all 17 UNSDG (SDP) principles and firms need all-in-1 permit document from nodal department with carbon disclosure in import, export dealings and local supply thereby upscaling the transfer pricing and value insurance in shipping transits.
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