PRATEIK

Commercial & Growth Lead
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Work experience

  • Commercial & Growth Lead

    Kay Aar Hospitality Pvt Ltd
    2022.03-Current(4 years)
    Food and beverage start-up operating across delivery platforms and catering services Launched two food brands, owning D2C and B2C sales, go-to-market execution, and early customer traction. Scaled catering operations to 75+ events over two years driven by service quality and consistency. Delivered double-digit month-on-month revenue growth through pricing discipline and direct sales execution Owned pricing and promotions end‐to‐end, improving average order value by ~15% Implemented retention initiatives driving 35%+ repeat purchase rates
  • Senior Manager – B2B Accounts & Revenue – Aar

    Aar
    2018.04-Current(8 years)
    Diversified group operating across chemicals, polymers, and industrial products Scaled topline revenue from £6M to £10M in three years (18% CAGR) through territory expansion and channel optimisation Exceeded sales targets by 125%+ month-on-month via localised selling strategies and SKU‐led execution Increased wallet share across key B2B customers through focused account management and targeted campaigns Led and performance‐managed a 50+ member sales and operations team using KPI‐driven reviews
  • Branch Manager

    Pidilite Industries
    2017.12-2018.04(5 months)
    Market leader in adhesives and construction chemicals Owned branch‐level sales performance with multi-million GBP equivalent annual targets across assigned territories Delivered double-digit secondary sales growth through improved distributor coverage and retail execution Managed and expanded a 600+ outlet distribution network to improve reach, availability, and sell‐through
  • Area Sales Manager

    Bajaj Corp Ltd
    2016.06-2017.12(2 years)
    Led a 28-member sales team delivering sustained target achievement across assigned territories Achieved 110%+ month-on-month revenue performance through disciplined beat planning and distributor management Expanded active retail footprint by 20%+ through onboarding of new dealers and reactivation of dormant accounts

Educational experience

  • KEDGE Business School, Marseille

    MBA Exchange Program
    2012.01-2015.01(3 years)
  • The Mothers International School, New Delhi

    Std. XII
    2005.01-2009.01(4 years)
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