Group Commercial Director | Revenue Management | Digital Marketing | OTA Strategy | Hotel & Resort Growth Expert. Strategic hospitality revenue leader with 20+ years of experience delivering consistent revenue growth, digital transformation, and operational excellence across international and independent hotel brands. Proven expertise in dynamic pricing, OTA optimization, budgeting, forecasting, and pre-opening strategies that drive market share and profitability. As Group Commercial Director at Chanalai Hotels & Resorts, I lead a 15+ person team across revenue management, sales, reservations, and marketing, achieving over 30% revenue growth vs. budget through data-driven pricing strategies, OTA distribution optimization, and integrated digital marketing campaigns. I have extensive hands-on experience with CRS, PMS, Channel Managers, CMS websites, and digital marketing tools (Google Ads, Meta Ads, CRMs), enabling seamless distribution and guest acquisition. Passionate about developing high-performance teams, enhancing customer experiences, and driving commercial success in competitive markets. Specialties: Revenue Management | Budgeting & Forecasting | OTA & Channel Strategy | Pre-Opening Planning | Digital Marketing (SEO/SEM) | CRM | Team Leadership & Training | Distribution Management | Website CMS | Data Analysis & Reporting