Work experience

• Senior Associate, Advertising Strategy

  True Digital Group

  2023.12-Current

  (2 years)

  (1 year 7 months) • Provide media strategies and packages in digital media for direct clients (B2B) to develop comprehensive communication plans aimed at driving revenue through TrueID media advertising unit. • Responsible for tracking advertising revenue streams across media channels, analyzing revenue and data insights, and managing sales pipelines to proactively forecast revenue. • In charge of developing new ad solutions in commercial aspects to expand opportunities.
• Management Trainee (True Next Gen)

  True Corporation

  2022.06-2023.11

  (a year)

  (1 year 6 months) True Next Gen (Future Leaders Program) with 18 months intensive project- based program designed to incubate the next generation of leaders at True Corporation. Rotation 1: July-December 2022 Sales Auditor, Geo Market Department • Managed and analyzed data to identify key insights from internal sales operation audits and external end-user surveys. Rotation 2: January-June 2023 Marketing Executive, TrueID at True Digital Group • In charge of Asian series and TrueID Original channels campaign owner assistance regarding marketing communication. • Executed media plan through the plan of online activities, created brief artwork, generated campaign codes (including One-link, SMS, and QR codes), and launched the campaign on social media and proprietary channels. Rotation 3: July - Nov 2023 Marketing Executive, True Analytics at True Digital Group • Build strong awareness of True Analytics into market e.g . website, Linkedin, Medium, podcast series, PR and webinar and event conference or training workshop. • Generating leads through channel marketing efforts to build pipelines and increase revenue.
• Account Manager - Small Social

  Shopee

  2022.04-2022.04

  • Responsible as an account manager for small social (Facebook) scale seller. • Support and educate Sellers on best operational and marketing practices towards Shopee platform. • Manage the relationship with sellers (after acquisition). • Increase sellers operational and sales performance by implementing the first order after sales agent complete shop set-up for 90%. • Meet the KPI by raising>1ADO on second month before handover to Incubation team (drive various campaigns, promotions, online marketing, andmedia as required).
• Seller Acquisition - SME (Power SME Program)

  True Corporation

  2021.10-2022.03

  (6 months)

  • Responsible for leads generation & acquisition of high-value SME sellers to join and start selling on Shopee. • Identify new avenues for seller acquisition to grow the platform. • Ideate, execute, & track new initiatives to acquire new sellers for Shopee. • Manage various stakeholders, both internal and external, and act as a liaison for new sellers. • Consistently meet target KPIs (Acquisition, Conversion, QA, QC andHandover Rate) • Responsible for managing relationships with sellers after acquisition including supporting the onboarding process for these sellers. • Provide market insights from the seller perspective, including understanding products, sellers, market & competitor dynamics.
• Direct Sales Acquisition (Google Ads Project)

  TDCX

  2018.12-2021.07

  (3 years)

  (2 years 8 months) • Inbound first point and account manager of contact to Thailand market new end-client small and mid scales business owner for increasing business visibility through online marketing (Google Ads APAC official vendor) • Outbound follow-up via phone call, email, or online conference upon meetings. • Take part of hitting 100% target in both revenues (≈180K-290K USD) and acquisition (≈150-250 activations) quarterly, develop and maintain pipeline. • Provide strategic advice, optimize and help solve advertiser issues for first advertising. • Implement to improve client relationships and promote other Google products.
• Organizational Development (Thammasat University)

  AIESEC

  2017.08-2018.02

  (7 months)

  • Data Analysis function at Thammasat University’s branch. • Research and brainstorm to drive the organization be sustainable by researching, interviewing, activity observing and creating a campaign student activity.

Educational experience

• Thammasat University

  Southeast Asian Studies

  2014.01-2018.01

  (4 years)

Certificates