Work experience

• Business Development Manager

  MSC International Law Office

  2024.09-Current

  (a year)

  • Initiated new strategic partnerships, to drive new client referrals and business expansion • Developed a tailored presentation for a pitch, especially in a business development or client acquisition context • Collaborated directly with managing partners and cross-functional teams to align business strategies with legal expertise and market demands • Initiated strategic partnerships with leading universities (Thammasat Business School,CMKL University, Chamber of Commerce, etc.) to enhance PR efforts and strengthen brand visibility. • SEO – now the company focused keyword landing page is on the top 3 ranking in the 1st page. • SEM – got effective leads and achieved strong conversion rates aligned with the company’s core practice areas. • Created client due diligence, analyzing financials and reputation to uncover risks and opportunities for strategic engagement • Spearheaded the implementation of LEX247, a legal practice management platform, enabling efficient time recording and case management for legal and management teams
• International Business Development Manager

  Index Living Mall

  2023.05-2023.09

  (5 months)

  • Conducted thorough market research to understand the unique characteristics and potential of the oversea countries, focusing on CLMV. • Developed feasibility study and action plan to penetrate new markets to open new international franchise branches in CLMV. • Built and maintained relationships with distributors, retailers, and other partners in the responsibility area. • Provided continuous support and know-how to franchise partner to ensure alignment with brand standard.
• Management Trainee → Business Development Executive→ Senior Business Development

  C.P. Group

  2020.02-2023.03

  (3 years)

  (3 Years 4 Months) CPF Trading (Feb 2020 – May 2021) Responsible for revenue margins of area BKK2 – Nonthaburi. • Selected into the CPF Management Trainee Program, gaining hands-on experience across core departments including merchandising, operations, and supply chain • Conducted deep-dive financial and customer-level P&L analysis, identifying CPRAM (akey B2B customer) as a high-impact account with underutilized logistics efficiency • Negotiated revised pricing structures with CPRAM’s purchasing team, successfully converting a loss-making portfolio into a profitable business unit CP Group acquired Lotus’s, transitioned into a strategic role Responsible for revenue margins of area BKK3 – Bangkok – Nakhon Pathom. • Estimated market size of FMCG customers using GEOPULSE (TRUE SIM card trackingtool) to identify high-potential trade zones and customer density • Developed a localized market strategy and action plan based on data insights, aligning with store performance and regional demographics. • Designed and initiated a pilot model in which Lotus’s Bangkhae acts as a centralized fresh ingredients hub for nearby restaurants. • Oversaw logistics coordination, supplier alignment, and in-store operations to ensure timely, quality delivery and service scalability.
• Business Development Executive

  Dataduck (Digital Marketing Agency)

  2017.02-2020.01

  (3 years)

  • Administered and monitored the Olymptrade platform to ensure optimal performance, availability, and reliability. • Improved website UX/UI using Cohort analysis via GA4 and conducted expected flow of company site with persona test design thinking. • Created user personas based on research findings to represent the needs, goals, and preferences of target segments. • Analyzed the data from A/B testing to determine which version performs better. • Created in-depth cohort analysis for gaining actionable insights into user behavior, retention, and engagement patterns. • Identified target audiences and devised digital campaigns that engage, inform, and convert prospects into customers. • Collaborated with cross-functional teams to identify and resolve technical issues, ensuring minimal downtime and disruptions to trading activities. • Performed routine maintenance tasks, including software updates, patches, and system configurations, to keep the platform running smoothly. • Analyzed the overall performance of each various channels both offline and online. (Focuson ROI). • Executed Yandex Ads, VK Ads and Google Ads. And, also set KPIs with actionable metric.

Educational experience

• Pskov State University

  Social Science Program.

  2017.05-2018.05

  (a year)

  Pskov State University
• Thammasat University

  BA, RSP

  2013.05-2016.05

  (3 years)

  Thammasat University

Languages