Led and managed product strategy, development, and GTM of a high-volume eCommerce brand that has generated $2.76M+ in revenue from scratch. Built and shipped 320+ products, developed and coded product features on a site with 3.52M+ web visitors, and optimized key performance metrics like CTR, LTV, MRR. Created a customer experience averaging 4.7/5 stars with over 40,000+ reviews. Key Accomplishments:∙ Generated $2.76M+ in revenue for the brand.∙ Built and shipped 320+ products that reached 89M+ people worldwide.∙ Acquired 200,000+ new customers while maintaining a target 25%+ EBIT.∙ Sold 340,000+ products across 10+ countries.∙ Developed, designed, and coded product features on a site with 3.52M+ web visitors.∙ A/B tested pricing strategies, product features, conversion elements that grew LTV 28%+ YoY.∙ Analyzed and optimized product success metrics like CTR, LTV, MRR. Optimized CVR to 3.00%+.∙ Created all product roadmaps, requirements for a $1M+ eCommerce brand since the start.nowjewelrystore.com