I presently lead a team of Account Executives and Client Solutions Managers who are focused on supporting our growing clients. We actively pursue new business with advertisers and agencies, helping them achieve their full potential. My role involves building and strengthening relationships with key advertising clients in our region, recruiting and developing talent to support our growth, and managing our teams sales performance to exceed regional growth targets. We work closely with leadership and cross-functional teams to expand our Marketing Solutions business, continually refining our client service approach and executing marketing strategies efficiently to meet business objectives.

Im an invited teacher at CENP Educa to talk about the B2B Marketing Strategies module of the Business Management in Uncertain Times course, where I talk about understanding the business impacts and opportunities of the more strategic work required for serving B2B clients, where the emphasis often lies in developing narratives that do not necessarily involve traditional advertising, but focus on relationship strategies with stakeholders.

Classes for Paid Traffic groups on LinkedIn Ads, guiding my students through the intricacies of LinkedIn advertising, starting from the basics of setting up engaging company pages and compelling profiles to the more advanced aspects of campaign management. This includes detailed instruction on crafting impactful advertisements, selecting appropriate target demographics, and optimizing budget allocation for maximum return on investment.Through these sessions, my class participants have gained a thorough understanding of LinkedIn Ads, enabling them to implement successful advertising campaigns that enhance visibility, generate leads, and drive conversions. My commitment to staying abreast of the latest digital marketing trends and platform updates ensures that the training I provide is both current and comprehensive, offering tangible value to businesses aiming to excel in the digital landscape.

As a guest lecturer, I teach classes for the summer course in B2B Marketing, where I aim to empower participants with knowledge about the various strategies and possibilities of Digital Marketing on LinkedIn, covering both fundamental concepts and best practices. My sessions are designed to provide an in-depth understanding of how LinkedIn can be effectively used for B2B marketing, including how to leverage its unique features for brand building, lead generation, and establishing thought leadership. Through a blend of theoretical knowledge and practical insights, I guide students in developing and executing successful marketing campaigns that capitalize on the strengths of the LinkedIn platform.Furthermore, I also contribute to the Digital Marketing for the Financial Market course, focusing on the importance of Innovative Leadership and how to utilize this strategy for profile visibility on LinkedIn as a means of market positioning and driving sales. I delve into the intricacies of crafting a compelling LinkedIn presence that stands out, emphasizing the role of innovative leadership in shaping market perceptions and attracting potential clients. My teachings underscore the criticality of a strategic approach to LinkedIn, demonstrating how targeted visibility can lead to significant sales opportunities and enhanced market influence. Through practical examples, participants learn to apply these principles to their own digital marketing efforts, with a particular focus on the financial market sector.

I lead a team of amazing Account Executives focused on helping our high-growth clients succeed. Focus on new business development with direct advertisers and agencies & development of high potential clients;Build and grow relationships to the most important advertising clients of the region;Hire, coach and develop talents in order to fuel our regions growth;

As part of the LinkedIn Marketing Solutions leadership team in the LATAM region, my role involves the following responsibilities:Lead a top performance team of Client Solutions Managers;Drive excellent, consistent customer experience and user experience through measurement based methodologies;Develop a market strategy and constantly translate it into practice;Manage the teams sales performance and ensure that we reach and exceed our growth targets for the region;Hire, coach and develop talents in order to fuel our regions growth;Build and grow relationships to the most important advertising clients of the region;Constantly improve the way we serve our advertising clients;Collaborate closely with the EMEA leadership team as well as cross-functional partners in driving the adoption and growth of LinkedIn Marketing Solutions business;Define the execution of the self-service strategy and manage its delivery and execution by coordinating with key business partners and the marketing team, working closely with the Marketing delivery and execution teams in order to ensure that the business projects and key deliverable are executed on time within budget and in alignment with the key business drivers.

Responsible for defining the self-service strategy and assuming responsibility for its delivery, implementation and execution.As the head of the area of self service Im also accountable for optimize and align the company’s business to consumer self service processes, platforms and technology around this strategy.Main Responsibilities:Design and plan monthly webinars and events for self-service customers.Qualify possible potential companies to hand them over to the Corporate Team (field) that works with high value clients.Delivery of self-service strategies and tracking of return on investment.Drive excellent, consistent customer experience and user experience through measurement based methodologies.Define the execution of the self-service strategy and manage its delivery and execution by co-ordinate with key business partners and the marketing team, working closely with the Marketing delivery and execution teams in order to ensure that the business projects and key deliverable are executed on time within budget and in alignment with the key business drivers.

Managing display and content accounts focused on brand and performance results. My work consists on management of online marketing campaigns at display and content with analytical view and optimization, helping the clients with reports, Return Over Investment/Cost Per Acquisition. also focused on brand clients that are result oriented for CTR and visibility. I am responsible by develop presentations for the results of those actions, besides this my role is to create the training material and administrate the platform training for these clients and also help at the agencies training roadshows.For now I mainly work with the segments of Real Estate, Services, Technology, Travel and Financial Services, attending clients as: Gafisa, Thomson Reuters, Panasonic, Siemens, Swiss Airlines, ADP, Cielo and many others.

Creation, planning and development of media and promotion campaigns with a focus onperformance. Developing and managing paid search campaigns, display, social networks, email marketing and mobile campaigns. Also coordinate the POS materials implementation. Focus to ROI, CPA, CPL, Leads and CTR.Follow up and maintenance of the campaigns results. I coordinate these actions on BR, South and North of Latin America.

Managing display accounts focused on brand and performance results. Management of online marketing campaigns at display with analytical view, helping the clients with reports, Return Over Investment/Cost Per Acquisition satisfaction; Also focused on brand clients, result oriented for CTR and visibility, homepage interventions and inside channels takeovers, developing presentations for the results of those actions.I worked with the segments of: Automotive, Government, Finance and Entertainment.

Managing display accounts focused on performance results. Management of online marketing campaigns at display with analytical view, helping the clients with reports, Return Over Investment/Cost Per Aquisition satisfaction; management of a base with partners accounts and after sales support.I did the management of the contracts of all the partnerships at Yahoo! website, such as: Catho, Imovelweb, ParPerfeito, Atrativa, Peixe Urbano, ViajaNet and Zoom.

Research and capitation of on-line market; analysis of new chances and prospecting new customers; negotiation and definition of campaigns with customers; creation and management of online marketing campaigns at sponsored search with analytical view, helping the clients with reports, Return Over Investment/Cost Per Acquisition satisfaction; management of a base with more than 50 accounts; after sales support. I’m also responsible to test all incoming sales platforms, translate materials and help with the implementation of it. Problem-solving abilities and flexibility; responsible to update management reports at my manager’s absence. I performed a support trip to Argentina on Jun/08 to support their platform migration process.

Analysis of productivity spread sheets and course of orders; Creation of spread sheets with dynamic graphs; Send missing products, CD Drivers and billets of collection of support to customers HP; Accompaniment of the deliveries directly with the customer as well as with the transporter.

Customer care and technical support to the user of products HP Brazil, as: Printers, Multi-functional, Scanners, Cameras (Photo Smart), Handhelds and Calculators.