Patricia Clemas Sánchez's Resume

Patricia Clemas Sánchez

Founder@Black Agave

Nationality

Summary

Specialist in both B2B conference production & digital marketing. I’ve spearheaded numerous successful events that have brought together professionals from diverse backgrounds to network, learn, and collaborate. Whether it's orchestrating large-scale conferences or online events, my approach is rooted in understanding the unique needs of our stakeholders, ensuring every event leaves a lasting impression. In addition to my expertise in event strategy, I bring a wealth of experience in digital marketing. From developing comprehensive content strategies to optimizing SEO and PPC campaigns, my approach to digital marketing is grounded in data-driven insights and a deep understanding of buyer behavior. By leveraging analytics tools and staying abreast of emerging trends, I identify KPIs, and continuously refine strategies to maximize ROI and achieve business objectives.

Work experience

Founder
Black Agave
2024.05-Current
(2 years)
Senior Vice President, Marketing & Events
T.A. Cook
2020.01-2020.12
(a year)
Partner
T.A. Cook
2016.01-2019.12
(4 years)
VP, Events Worldwide
T.A. Cook
2011.10-2016.01
(4 years)
Director of Events, Worldwide
T.A. Cook
2008.01-2011.01
(3 years)
Events & Marketing Manager
T.A. Cook
2005.01-2008.01
(3 years)
Marketing and Communications Consultant
La Funcion del Cine
2003.09-2005.09
(2 years)
Marketing Studies Manager
Cambridge University Press, Mexico
2005.01-2005.08
(8 months)
Professor
The Anglo Mexican Foundation
2003.09-2005.01
(a year)
Director of Events & Marketing - EMEA
Yankee Group
2000.04-2001.09
(a year)
Banking, Finance & Technology Sector Manager, Conference Production
EuroForum
1998.06-2000.04
(2 years)
Senior Conference Programme Manager - Banking and Finance
Vision in Business
1997.06-1998.06
(a year)
Conference Producer - Finance
Marcus Evans
1995.12-1997.06
(2 years)
Senior Graduate in Management , leading to Project Marketer
BAE Systems
1989.08-1995.09
(6 years)

Educational experience

The TEFL Institute Berlin
TEFL Certificate, Teaching English as a Second or Foreign Language/ESL Language Instructor, B
2002.01-2002.01
The Institute of Direct and Digital Marketing (IDM)
Diploma, Marketing
1999.01-1999.01
Blackpool and The Fylde College
National Diploma and Higher National Certificate, Business and Finance, Distinction
1987.01-1990.01
(3 years)