Patricia Chicas
Regional Media Solutions Lead, WPP Media, Latam@WPP Media
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Summary
Regional Media Solutions Lead @WPP Media. I am passionate about helping brands achieve business outcomes through innovative and effective digital marketing strategies. With over 11 years of experience in performance marketing, product development, and client relationship management, I specialize in driving growth through data-driven solutions and cutting-edge technologies. As a leader, I focus on fostering a culture of innovation, developing impactful advertising solutions, and ensuring clients excel in a competitive digital landscape. Dedicated to digital transformation and sustainability, I thrive on delivering measurable results and creating meaningful connections between brands and their audiences.
Work experience
Regional Media Solutions Lead, WPP Media, Latam
WPP Media2024.02-Current(2 years)Head of Product Solutions - LATAM
GroupM Nexus2023.01-2024.02(a year)Latin America Digital Operations Leader
Xaxis2019.01-2022.12(4 years)LATAM Programmatic Automated Trading Leader
Xaxis2017.01-2019.01(2 years)Audience Campaign Manager Latam
Xaxis2015.04-2017.01(2 years)Digital Marketing Manager
Arunovo2015.02-2015.04(3 months)Performance Marketing Expert
Mindvalley Hispano2013.02-2015.02(2 years)Business Development
Barbacoa2012.08-2014.09(2 years)Assistant to Executie Management Team
Hilti2011.11-2012.11(a year)Assistant to General Manager
Industrial Agraria La Palma Limitada - Indupalma2009.08-2011.05(2 years)Projects Director in Australia
AIESEC2008.06-2009.05(a year)External Relations Manager in Colombia
AIESEC2007.06-2008.06(a year)
Educational experience
Universitat Politècnica de València (UPV)
2019.01
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