Were retail business consultants for SEA and AustraliaWere sole distributor for Australian brands - PLNT Protein powder & Edible BeautyOver two decades of working on business expansion for Fashion, Beauty, Health industries throughout SEA & Chinese markets. Our in-house team & trusted partners are professionals and experts in:01 FEASIBILITY STUDY- Customized Market Research- Business Process Research02 STRATEGY DEVELOPMENT- Online Sales & Marketing Strategy- Financial Model- Operation Strategy03 E-COMMERCE SOLUTIONS- Online Marketing- Media Production- e-Commerce Sales & Operations- Logistics & Warehousing

“Business strategy & operation for offline store & e-Commerce platform for new health & wellness segment - vitamins & supplements business, with a project value of 150MB”“Working with both in-house & outsource stakeholders to achieve the business goal”- Working on business goal, strategy, and options for entering the vitamin retail business.- Developing brand, CI, concept design for new business.- Developing new e-Commerce platform & mobile application that utilized The1 card database..- Developing an offline store in different scale (flagship store to bay shelves) and maximize the profit per square meters.- Overlooking P&L, EBITDA, GPOI, and other business KPIs.- Overlooking merchandising & trade terms to achieve profit goal.- Setting up an internal team (sale & marketing, marketing communication, merchandising, customer services, etc.)

“Responsible for business strategy & operated a cross-function team for Singapore & China”“Initiate new business expansion in Indonesia, Vietnam, Malaysia, Dubai, and Hong Kong”“Managing SSUP (Shanghai), a group’s subsidiary company in China”“Initiate & maintain a relationship between business partners & stakeholders to archive business goals in different countries”- Finding opportunities & feasibility studies for potential overseas markets.Initiating entering strategy for new countries while maintaining the existing overseas market.- Seeking & reaching out to new business partners (distributors, retailers, licensors, etc.) and maintaining a good relationship with existing partners.- Setting up goals, targets, OKR, and KPI for internal cross-function team (sales & marketing, marketing communication, export & logistics, business regulatory)- Business regulatory, business license, FDA registration, and other related matter for an overseas subsidiary company of SSUP Group.

International Business Development Manager (2016-present)SSUP Group (Brand - Oriental Princess, Cute Press, Bisou Bisou, GNC, LALIL)- Beauty & Wellness Company -“Initiate business expansion for international market” - Finding new opportunities for business expansion overseas - Feasibility study for business environment of each potential market, includingBusiness model Laws & regulationsMarket opportunities Competitors Sales channelPotential distributors / resellerCustomer insight Pricing- Identified emerging market and aware of business trends, market situation & market shift.- Leading business strategy direction, developing & proposing commercial plan toBoard of director. - Expand network & manage relationship with retail and experienced distributor / reseller in each market.- Leading the commercial negotiation and contract signing process.- Proposing pricing strategy, price structure, sale forecast and monitoring business performance- Participate in marketing & digital marketing strategy development with brand principals.- Review & improve existing work flow to achieve the business goal.- Participate in business set-up, FDA & CFDA registration, Tariffs benefits & tradebarriers and other related business matters.

Design Manager (2012-present)LME Co., Ltd. (Brand - Espada, F. Fashion, ESP, EP, Von Dutch, LTD, etc.)- Fashion Design & Retailer Company -“Business start up for new handbag business ”Espada” including brand concept,marketing strategies, design & development, etc.”“Set up new working system specificially for fashion accessories design.”“Successfully improving internal department & manufacturer in China to comply with international standard in term of design and quality.”- Initiate & handling design trends & market research- Analyze sale number- Merchandise planning for new collection according to sale & design analyzing- Product design & prototype development- Pre-production management (both local & international suppliers)- Suppliers management & sourcing (both local & international)

Product Development Manager (2008-2012)Thai Silk Co., Ltd. (JIM THOMPSON) (High-End Retail, Export & Manufacturer for Thai Silk Company)“Start a new genuine leather handbags & small leather goods product line.”“Create product for international & online market as new sale chanel.”“Design & development handling for all retail products (Bags & Accessories,Men & Ladies RTW, Home decorative & others).”Analyze sale number & product design valueMerchandise planning for new collection according to sale & design analyzingProduct design & prototype developmentPre-production management for both in-house factory & outsourcingSourcing & evaluation for materials & manufacturerClients co-ordinations (both local & international)

R&D Manager (2003-2007)Next Products Co., Ltd. (Wholesale & Manufacture, Textile Car Accessories Company)“Growth company revenues from 30 Million THB to 300 Million THB within 3 yearswith product & marketing strategies.”“Setting up company system to reach the international standard (ISO / TS 16949,ISO 9001, Business plan, etc.) to expand business to international customers.”Initiate & handling design trends & market researchSales data analysisCreate marketing & design concept to comply with consumer requirementsDesign managementPrototype development (included pattern making & costing)Pre-production management for both in-house factory & outsourcingSpecial project committee (ISO / TS 16949, ISO 9001, Balanced Score card, etc.)Clients & licensor co-ordinations (both local & international)Sourcing & evaluation for materials & manufacturerMarketing materials design (Advertising material, Website, Event organizing)

Business & Product Development Consultant (2004-2005)Polypress Co., Ltd. (Design & License Company) “Setting up the licensing business system for Thai animated character based on international licensing standard.”“Expand new business with Thai clients in many product categories. ”Business development & customer co-ordinationsLicensing management

Product Designer (2002-2004)SHED Export Co., Ltd. (French) (Premium Market Furniture & Home Decoration Product - Export)“Setting up the Thai registered company as a French brand’s branch in Bangkok”“Managing daily basis tasks in company, from customer co-ordinations / design & development / production co-ordinations / shipping & logistics management”Company registry, work permits, export license and others company related tasksProduct design & development for European market (textile, steel & others)Sourcing & evaluation for materials & manufacturerProduction & logistics management - ExportClients co-ordinations with European customers

Design & Business Consultant (2002-2003)WYK Co., Ltd. (Furniture & Home Decoration Company - Export)“Created new Furniture / Home decoration brand for clients from conceptual brand identities to business model & working systems”Product design for European marketPrototype development (wood, fabric, ceramic & others)Sourcing & evaluation for materials & manufacturer

Design & Business Consultant (2002-2003)Molecule Co., Ltd.(Furniture & Home Decoration Company - Export)“Created new Furniture / Home decoration brand for clients from conceptual brand identities to business model & working systems”Product design for European marketPrototype development (wood, fabric, ceramic & others)Sourcing & evaluation for materials & manufacturer

Product Designer (2001-2001)Ida Believing Co., Ltd. (Home Decoration Company - Export)Product design for European & Asian marketPrototype development (wood, fabric, candle & others)Production managementManufacturer sourcing & evaluation