Work experience

• Long Term Substitute Teacher/Special Education Aide

  River Forest Public Schools District 90

  2025.03-Current

  (a year)

  (1 year 4 months)
• Internal Communications Specialist

  Ecolab

  2024.06-2025.03

  (10 months)

  Collaborated with stakeholders and monitored analytics to improve engagement and efficacy of culture change newsletter. Improved open rate from 61.6% to 75.6% Improved total employee engagement rate from 62% to 84.4% Oversaw campaign planning, messaging consistency, and timely content delivery. Developed second-phase communications plan to build upon first-phase successes. Implemented MS Forms surveys to gather VOC and inform continuous improvement efforts
• Internal Communications Manager, North America

  CNH Industrial

  2022.06-2024.02

  (2 years)

  (1 year 9 months) • Partnered with internal stakeholders and global team to create and execute multi-channel campaigns for internal communications and culture promotion. • Successfully planned and executed a culture change campaign exceeding annual KPIs ahead of schedule. • Increased intranet story volume by 100%. • Implemented a monthly NA intranet digest to boost readership; adopted as a best practice by other regions. • Created and distributed MS Forms surveys to gather VOC and used data to improve communications.
• Freelance Copywriter

  Todd Leiter-Weintraub

  2019.12-2022.06

  (3 years)

  (2 years 7 months) Developed SEO-optimized thought leadership pieces, collateral materials, video scripts, demand-generating emails, and landing pages for various clients in the education and healthcare industries. Collaborated with clients such as Connections Academy (PearsonEducation), City Colleges of Chicago, and Internet Brands to create engaging copy that resonated with their target audiences.
• Senior Copywriter

  fas

  2021.09-2022.02

  (6 months)

  Led copy creation for advertising and marketing campaigns for major agency clients, including CASE Construction Equipment, Zahroof Valves, and ASA/Pace.
• Copywriter

  Rada Advertising

  2004.05-2017.06

  (13 years)

  (13 years 2 months) Researched and created content for the organization’s top-performing marketing and sales materials, including the iconic Grainger catalog, targeted segment catalogs, and e-marketing channels. Crafted product descriptions that helped customers make informed purchasing decisions Researched product information, both independently and by partnering with internal and external team members Helped shape the online voice of the company and successfully developed new processes for doing so Managed and mentored a team of contract writers o Trained them on company writing style and processes o Assigned and tracked their work
• Copywriter

  American Hotel Register Company

  2000.01-2004.01

  (4 years)

  Earned awards and new business for this respected Recruitment Advertising agency, and attracted qualified candidates for our clients with multichannel campaigns that positioned those clients as "employers of choice." Wrote consistently effective employer marketing executions for clients from a range of industries; seeking employees for departments across their organization Partnered with graphic designers to brainstorm and execute spec ads and campaigns o Successfully pitched business to Fortune 500 companies o Took a key role in new client pitches o Garnered multiple awards for creative excellence from the Employer Marketing Association (EMA) Exceeded expectations, consistently meeting challenging deadlines, while crafting measurably effective ads in as little as 5 to 10 minutes
• Grainger

Educational experience

• Southern Illinois University, Carbondale

  Advertising
• University of Missouri-Columbia

Certificates