Work experience

• sales executive - specification

  Formica Thailand

  2024.09-Current

  (2 years)

  Manage portfolio of 200+ key accounts across Bangkok (designers, developers, contractors) Drive product specifications across healthcare, retail, government, and private sector projects Conduct 20+ client meetings weekly providing consultation on materials, finishes, and color coordination Manage pipeline and opportunities using Salesforce CRM Convert competitor specifications into nationwide adoption (retail & franchise projects) Key Achievements (2025): 101% Specification Placement 119% New Opportunities Pipeline
• Product Specialist

  Inno-Cons (Thailand) Co., Ltd.

  2023.06-2024.08

  (a year)

  Managed 300-account portfolio in architectural specification sales Integrated products into project documentation before contractor stage Delivered consistent KPI performance: 30 specifications/month 15 architectural drawings/month
• Sales Representative

  Royal House Co., Ltd.

  2018.08-2023.05

  (5 years)

  Delivered end-to-end residential property sales (consultation → handover). Generated annual revenue of THB 300 million. Contributed to branch performance growth through strategic sales initiatives. SELECTED PROJECT EXPERIENCE – FORMICA Hospitality & Healthcare Faculty of Medicine Chiang Mai University – Srisatch Medical Center (10-storey, THB 74.5M).Chulabhorn Hospital (400-bed + Cancer Center).Specialized Orthopedic Hospital (Ratchaphruek).Bangpakok 8 Hospital, Camillian Hospital, Piyavate Hospital.Rajavithi Hospital, RB Nakhon Phanom Hospital. Commercial & Retail Fashion Island, Big C (7 branches), Major Cineplex (25 branches).Robinson Department Store (16 branches).CHAGEE (40 branches – specification conversion).Punthai Coffee (1,200 branches – nationwide rollout).Electrolux, Salad Factory. Hotels & Residential Hilton Khon Kaen, Novotel Kasetsart.Centre Point Hotels (2 locations).Pathumwan Princess Hotel.Casia Landmark Grand Station.Culture Condo Thonglor, Ideo Projects, Modiz Condo. Office & Institutional Bangkok Insurance HQ (30-storey).Thai Airways, Bangkok Airways HQ.Jim Thompson Office.AUA Office. Education & Showrooms Yamaha Music School (Central EastVille).Assumption College Chiang Mai.Automotive showrooms: Porsche, BYD, Mercedes-Benz, Changan. KEY CLIENTS (TOP ACCOUNTS) SCG.PTG Energy.Ministry of Health (Thailand).Sena Development.Robinson Department Store.Design + Develop.Design Plus Style.Urban Interior.Aria Design Architect.Studio Freehand. ROLE & RESPONSIBILITIES – FORMICA Led product presentations and technical consultations with designers, architects, and developers.Recommended materials based on design intent, budget, and functional requirements.Ensured product inclusion in project specifications and tender documents. Stakeholder Engagement & Influencing Decision-Makers Regularly engaged with key decision-makers including project owners, procurement teams, and senior designers.Built trust through product knowledge, responsiveness, and consistent follow-up.Successfully influenced material selection by:Demonstrating product performance and cost-effectiveness.Providing samples, mock-ups, and technical comparisons vs competitors.Supporting clients throughout approval and procurement process. PROJECT EXPERIENCE – INNO-CONS Industrial & Warehouse Thai Beverage, Carabao, Betagro, CPF.WHA, Frasers, ESR Industrial Facilities.Global House, HomePro, Mega Home. Commercial / Retail Central Westville, Central Nakhon Pathom.BITEC Bangna, Bangkok Mall.Lotus’s, Tops Supermarket. Infrastructure & Government MRT Purple Line (Southern Extension).Airports: Nan, Buriram, Surat Thani, Ranong.Double-track railway (Hua Hin – Prachuap).Government courts & ministries. Hospitality & Education Hilton Pattaya, Hyatt Regency Koh Samui.Srinakharinwirot University.Civil Aviation Training Center. ROLE & RESPONSIBILITIES Led product presentations and technical consultations.Recommend materials based on design intent, budget, and functionality.Ensure inclusion in specifications and tender documents.Engage decision-makers (owners, procurement, designers).Support clients through approval and procurement process.Provide samples, mock-ups, and technical comparisons. KEY CLIENTS (TOP ACCOUNTS) OBA.Oriental Studio Co., Ltd.PIA (Process Architect & Planner Co., Ltd.).Central Group.Plan Studio Co., Ltd.Contour Co., Ltd.Meinhardt (Thailand) Ltd.Design 103 International.Sunday Architects. ROLE & RESPONSIBILITIES – INNO-CONS Lead product presentations and technical consultations with designers, architects, and developers.Recommended materials based on design intent, budget, and functional requirements.Ensured product inclusion in project specifications and tender documents. Stakeholder Engagement & Influencing Decision-Makers Regularly engaged with key decision-makers including project owners, procurement teams, and senior designers.Built trust through product knowledge, responsiveness, and consistent follow-up.Successfully influenced material selection by:Demonstrating product performance and cost-effectiveness.Providing samples, mock-ups, and technical comparisons vs competitors.Supporting clients throughout approval and procurement process.

Educational experience

• Rajamangala University of Technology Krungthep

  Clothing and Pattern Technology

  2013.03-2017.05

  (4 years)

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